Author archives: Kiril

What is a Product Requirement Document? A product requirement document or also commonly referred to as a “PRD” is a special document that outlines functions and capabilities that must exist within a product. The PRD is shared amongst team members who plan to build and roll out a specific product…

From biodegradable phone cases to vegan leather purses, brands are prioritizing the creation of eco-friendly products in order to meet the demands of consumers. Green marketing is an important marketing tactic for brands when building their environmentally-conscious business strategies.  In this article we are going to discuss the goals of…

Google Ads can be an extremely effective medium for businesses to generate leads, new clients, and appointments and seriously grow their revenue. It’s an often misunderstood adverting platform but can have some benefits for businesses of all sizes. Let’s first take a look at how google ads work at a…

Podcasting is a passion project for many people. Interviewing thought leaders, discussing important topics, and keeping your audience informed are just a few of the reasons podcasts can be an exciting platform to pursue. After deciding to pursue this passion, the next important question to ask is how do podcasts…

As the world of digital marketing and sales continues to evolve, how you work will also evolve. To get ahead of the competition, it’s important to make use of tools that empower you to be more efficient and effective with your work. Using AI tools inside your sales and marketing…

On Wednesday, March 16th, Google announced that it will be ending Universal Analytics effective July 1, 2023. All data processing from Universal Analytics 360 will officially commence on October 1, 2023. What Is Going to Happen? Universal Analytics is the standard version of Google Analytics for monitoring website traffic that…