https://saleslovesmarketing.co/The best sales and marketing tools, tested. https://saleslovesmarketing.co/best/content-calendar-tools/https://saleslovesmarketing.co/best/content-calendar-tools/Sun, 01 Nov 2026 10:30:05 GMTCoSchedule is the best content calendar tool for most marketing teams, because it is built only for planning marketing content and campaigns on one calendar. Choose Notion for a free, flexible editorial calendar that holds your briefs and drafts, or ClickUp for a free team calendar with unlimited members. https://saleslovesmarketing.co/best/crm-for-startups/https://saleslovesmarketing.co/best/crm-for-startups/Sun, 01 Nov 2026 10:30:05 GMTHubSpot is the best CRM for most startups, because the free CRM covers the first two users and eligible funded startups get 90% off the first year of Professional or Enterprise. Choose Attio for a flexible, modern CRM that is free for 3 seats, or Pipedrive for a simple founder-led sales pipeline. https://saleslovesmarketing.co/best/crm-with-project-management/https://saleslovesmarketing.co/best/crm-with-project-management/Sun, 01 Nov 2026 10:30:05 GMTmonday CRM is the best CRM with project management for most teams, because deals and the work that follows a sale run on the same boards. Pick Pipedrive for the strongest sales pipeline with a built-in Projects tool, or Zoho CRM with Zoho Projects for the most depth at a low price. https://saleslovesmarketing.co/best/project-management-software-for-marketing-teams/https://saleslovesmarketing.co/best/project-management-software-for-marketing-teams/Sun, 01 Nov 2026 10:30:05 GMTAsana is the best project management software for most marketing teams, covering campaign intake, timelines, approvals and reporting in one tool. monday.com is the most visual option, and ClickUp gives the most features for the money. https://saleslovesmarketing.co/best/salesforce-alternatives/https://saleslovesmarketing.co/best/salesforce-alternatives/Sun, 01 Nov 2026 10:30:05 GMTHubSpot is the best Salesforce alternative for most companies, because its free CRM lets you test the move and its marketing, sales and service tools share one database. Choose Pipedrive for a fast sales pipeline, or Zoho CRM for Salesforce-style customisation at a lower price. https://saleslovesmarketing.co/best/team-collaboration-tools/https://saleslovesmarketing.co/best/team-collaboration-tools/Sun, 01 Nov 2026 10:30:05 GMTSlack is the best collaboration tool for most sales and marketing teams, because channels and Slack Connect keep the team, clients and partners in one conversation. Add Notion for shared docs and monday.com or ClickUp to track shared work. https://saleslovesmarketing.co/best/trello-alternatives/https://saleslovesmarketing.co/best/trello-alternatives/Sun, 01 Nov 2026 10:30:05 GMTAsana is the best Trello alternative for most teams, because it keeps a board view and adds timelines, forms, dashboards and unlimited automations on its first paid plan. If you are leaving because of Trello's free plan limits, ClickUp's free plan has board and calendar views with unlimited members. https://saleslovesmarketing.co/blog/best-tools-for-creating-interactive-demo/https://saleslovesmarketing.co/blog/best-tools-for-creating-interactive-demo/Tue, 05 Dec 2023 09:20:44 GMTSupademo is the best interactive demo tool for most software companies, with a free plan, a 14-day trial and HTML demos from $199 a month. Storylane is a close second for teams that want lead capture and account identification from day one. https://saleslovesmarketing.co/blog/guide-to-manage-customer-churn/https://saleslovesmarketing.co/blog/guide-to-manage-customer-churn/Sat, 29 Oct 2022 08:15:19 GMTCustomer churn is the share of customers who stop buying from you in a given period. This guide explains how to calculate it, the warning signs, the most common causes and the strategies that reduce it. https://saleslovesmarketing.co/blog/using-gmail-to-maximize-your-sales-efforts/https://saleslovesmarketing.co/blog/using-gmail-to-maximize-your-sales-efforts/Thu, 06 Oct 2022 06:48:55 GMTGmail can run a lot of your sales routine on its own. A signature with a booking link, templates, scheduled sends, mail merge, labels for each deal stage, filters and stars save time, and Google's sending rules keep your emails out of spam. https://saleslovesmarketing.co/blog/how-to-measure-social-media-marketing-success/https://saleslovesmarketing.co/blog/how-to-measure-social-media-marketing-success/Sun, 02 Oct 2022 10:22:19 GMTMeasure social media against the business goal it serves. Track a small set of metrics across four levels, from reach and engagement to website traffic and leads or revenue, and tag every link so you can see what social actually drives. https://saleslovesmarketing.co/blog/best-tools-to-find-competitor-backlinks/https://saleslovesmarketing.co/blog/best-tools-to-find-competitor-backlinks/Sat, 01 Oct 2022 09:56:05 GMTAhrefs is the best tool to find competitor backlinks, because of its large, frequently refreshed link index and a Link Intersect tool that shows who links to your competitors but not to you. Semrush is the best alternative if you want a free plan or a trial, and Majestic suits link builders who only need backlink data. https://saleslovesmarketing.co/blog/what-are-niche-edits/https://saleslovesmarketing.co/blog/what-are-niche-edits/Sat, 01 Oct 2022 09:30:25 GMTA niche edit is a link added to an article that already exists on another website, usually in return for payment. Here is how niche edits work, what Google's spam policies say about them and how to earn links in existing content without the risk. https://saleslovesmarketing.co/blog/how-many-backlinks-to-rank-your-website/https://saleslovesmarketing.co/blog/how-many-backlinks-to-rank-your-website/Sat, 01 Oct 2022 08:57:11 GMTThere is no fixed number. Google uses links as one signal among many, and the backlinks you need depend on how strong the pages already ranking for your keyword are. Here is how to estimate it and which links are worth having. https://saleslovesmarketing.co/blog/how-to-create-effective-contextual-backlinks/https://saleslovesmarketing.co/blog/how-to-create-effective-contextual-backlinks/Sat, 01 Oct 2022 07:51:13 GMTA contextual backlink is a link to your site placed inside the body text of a relevant article. Here is why they matter, how to earn them without breaking Google's link spam rules, and how to track them. https://saleslovesmarketing.co/blog/what-are-forum-backlinks/https://saleslovesmarketing.co/blog/what-are-forum-backlinks/Sat, 01 Oct 2022 07:29:22 GMTA forum backlink is a link to your site from a forum post, profile or signature. They do little for rankings today, and posting them for SEO breaks Google's spam policies, but genuine forum participation can still bring traffic, trust and leads. https://saleslovesmarketing.co/blog/ideas-for-your-twitter-cover-image/https://saleslovesmarketing.co/blog/ideas-for-your-twitter-cover-image/Sun, 18 Sep 2022 13:34:16 GMTYour X header image is the large banner at the top of your profile, and it is one of the first things a visitor sees. Here are ten ways B2B brands can use it to show who they are, what they offer and what to do next. https://saleslovesmarketing.co/blog/the-marketers-guide-to-holiday-testing/https://saleslovesmarketing.co/blog/the-marketers-guide-to-holiday-testing/Sun, 18 Sep 2022 13:25:34 GMTHoliday testing means running A/B or multivariate tests on your seasonal campaigns, ideally before the peak, so your budget goes behind the version that works. This guide covers what to test, how much data you need and which metrics to trust. https://saleslovesmarketing.co/blog/effective-conversion-rate-optimisation-strategies/https://saleslovesmarketing.co/blog/effective-conversion-rate-optimisation-strategies/Fri, 16 Sep 2022 10:09:32 GMTConversion rate optimisation (CRO) gets more of your existing visitors to take the action you want. These seven strategies, from social proof and A/B tests to clear calls to action and retargeting, are where most teams start. https://saleslovesmarketing.co/blog/best-books-about-selling/https://saleslovesmarketing.co/blog/best-books-about-selling/Sun, 28 Aug 2022 15:36:51 GMTSPIN Selling and The Challenger Sale are the best books for complex B2B deals, and To Sell Is Human suits anyone who has to persuade at work. For deals that stall in indecision, the newer The JOLT Effect is the pick. https://saleslovesmarketing.co/blog/guide-to-hosting-your-own-hybrid-event/https://saleslovesmarketing.co/blog/guide-to-hosting-your-own-hybrid-event/Sun, 28 Aug 2022 15:18:48 GMTA hybrid event combines an in-person audience with an online one. To run one well, set clear goals, plan the experience for both audiences, choose the right platform and production setup, promote it to the right people and follow up with the content afterwards. https://saleslovesmarketing.co/blog/why-technical-documentation-is-important/https://saleslovesmarketing.co/blog/why-technical-documentation-is-important/Sun, 28 Aug 2022 15:16:54 GMTTechnical documentation records how a product, system or process works and how to use it. It keeps knowledge inside the company, speeds up onboarding, supports audits and security reviews, and helps sell technical products to buyers who check the docs before they buy. https://saleslovesmarketing.co/blog/proven-ways-to-sell-seo-services/https://saleslovesmarketing.co/blog/proven-ways-to-sell-seo-services/Sun, 28 Aug 2022 11:22:19 GMTThe way to sell SEO services is to pick clients you can genuinely help, show them a diagnosis of their own site before you pitch, and sell business outcomes with honest timelines. Here are five ways to do that, plus what to say about AI search and what never to promise. https://saleslovesmarketing.co/blog/why-hybrid-events-are-the-future/https://saleslovesmarketing.co/blog/why-hybrid-events-are-the-future/Sat, 27 Aug 2022 15:55:45 GMTHybrid events are part of the future of events, but they have not replaced in-person or online-only formats. They pay off when you need reach beyond the room, recordings and lower travel emissions, and they cost more effort because you serve two audiences at once. https://saleslovesmarketing.co/blog/why-do-we-need-product-documentation/https://saleslovesmarketing.co/blog/why-do-we-need-product-documentation/Thu, 25 Aug 2022 15:48:24 GMTProduct documentation helps customers set up and use your product without waiting for support. For SaaS and B2B companies it also shortens onboarding, supports sales and brings in search traffic. Here is what good documentation looks like and how to build it. https://saleslovesmarketing.co/blog/top-hybrid-event-hosting-platforms/https://saleslovesmarketing.co/blog/top-hybrid-event-hosting-platforms/Wed, 24 Aug 2022 11:29:27 GMTvFairs is the best hybrid event platform for most organizers, because it runs registration, onsite check-in, an event app and a 3D virtual venue from one setup, with a project manager for every event. Choose Cvent for a large enterprise event program, or EventMobi if you want a published per-event price. https://saleslovesmarketing.co/blog/digital-marketing-essentials-for-any-business/https://saleslovesmarketing.co/blog/digital-marketing-essentials-for-any-business/Sat, 20 Aug 2022 11:52:46 GMTSEO, pay-per-click advertising and content marketing are the three building blocks most digital marketing rests on. SEO and content build traffic that lasts, PPC buys attention now, and they work best together. https://saleslovesmarketing.co/blog/how-to-grow-linkedin-company-page/https://saleslovesmarketing.co/blog/how-to-grow-linkedin-company-page/Sat, 20 Aug 2022 11:30:57 GMTTo grow a LinkedIn company page, complete every part of the Page, post useful content on a steady schedule, get employees involved, use invitation credits, and add events and a newsletter. Here is how each step works with LinkedIn's current Page features. https://saleslovesmarketing.co/blog/why-hybrid-events-are-crucial-for-your-business/https://saleslovesmarketing.co/blog/why-hybrid-events-are-crucial-for-your-business/Sat, 20 Aug 2022 11:17:16 GMTHybrid events let a business reach far more people than a venue can hold, include people who cannot travel, and turn one event into months of content and sales follow-up. Here are nine reasons to consider one, and when to skip it. https://saleslovesmarketing.co/blog/using-domain-names-for-marketing-purposes/https://saleslovesmarketing.co/blog/using-domain-names-for-marketing-purposes/Wed, 10 Aug 2022 08:43:01 GMTA domain name is more than your website address. Extra domains can power campaign landing pages and memorable offline URLs, protect your brand from typos, signal which country a site serves and make your email look and land better. https://saleslovesmarketing.co/blog/increase-roi-from-your-marketing-campaigns/https://saleslovesmarketing.co/blog/increase-roi-from-your-marketing-campaigns/Mon, 25 Jul 2022 17:43:10 GMTYou raise marketing ROI in three ways - spend less for the same result, convert more of the people you reach, or earn more from each customer you win. Here is how to measure ROI properly and work on all three. https://saleslovesmarketing.co/blog/the-art-of-email-prospecting/https://saleslovesmarketing.co/blog/the-art-of-email-prospecting/Mon, 25 Jul 2022 09:00:00 GMTEmail prospecting means emailing potential customers who don't know you yet to start a sales conversation. It works when you send fewer, better emails - a well-chosen list, a personal reason for writing, short plain language, one clear question and thoughtful follow-up. https://saleslovesmarketing.co/blog/lead-nurturing-strategy/https://saleslovesmarketing.co/blog/lead-nurturing-strategy/Sat, 23 Jul 2022 09:00:00 GMTA lead nurturing strategy is a plan for staying useful to leads who are not ready to buy yet, so they come to you when they are. This guide covers the building blocks and a step-by-step way to set one up and keep it working. https://saleslovesmarketing.co/blog/practical-tips-for-creating-a-killer-linkedin-profile/https://saleslovesmarketing.co/blog/practical-tips-for-creating-a-killer-linkedin-profile/Thu, 21 Jul 2022 10:32:19 GMTA LinkedIn profile that brings in leads tells the right buyer, in a few seconds, who you help and what to do next. These seven tips cover the headline, About section, Featured section, social proof and a clear call to action. https://saleslovesmarketing.co/blog/effective-ways-to-create-sales-growth/https://saleslovesmarketing.co/blog/effective-ways-to-create-sales-growth/Mon, 04 Jul 2022 09:35:41 GMTSales grow when you win more of the right customers, sell more to the customers you already have and lose fewer of them. These five methods cover targeting, selling, content, marketing and closing. https://saleslovesmarketing.co/blog/perform-technical-seo-audit/https://saleslovesmarketing.co/blog/perform-technical-seo-audit/Mon, 04 Jul 2022 08:15:03 GMTA technical SEO audit checks whether search engines can crawl, render, index and understand your site, and whether pages load well for users. Work through crawlability, indexing, duplicates, site health, internal links, URLs, mobile performance, structured data and sitemaps, then fix the issues in order of impact. https://saleslovesmarketing.co/blog/how-digital-procurement-activities-can-help-sales/https://saleslovesmarketing.co/blog/how-digital-procurement-activities-can-help-sales/Tue, 17 May 2022 19:23:07 GMTDigital procurement helps sales in two ways. It makes your own buying faster and cheaper, so you can deliver and price better, and understanding how your customers buy digitally helps your sales team win deals. https://saleslovesmarketing.co/blog/local-seo-guide/https://saleslovesmarketing.co/blog/local-seo-guide/Sun, 24 Apr 2022 08:08:05 GMTLocal SEO helps a business show up when people nearby search for what it sells. The core work is a complete, verified Google Business Profile, a fast mobile website with clear location pages, consistent contact details and a steady flow of genuine reviews. https://saleslovesmarketing.co/blog/product-requirement-document/https://saleslovesmarketing.co/blog/product-requirement-document/Sun, 10 Apr 2022 21:56:50 GMTA product requirements document (PRD) describes what a product or feature must do, for whom and why, without prescribing how to build it. Here is what a PRD contains, how it fits each development stage and a simple template. https://saleslovesmarketing.co/blog/sales-training-overview/https://saleslovesmarketing.co/blog/sales-training-overview/Sun, 10 Apr 2022 14:12:56 GMTSales training is the structured way a company builds its sellers' skills, product knowledge and process habits. Here is what a good program covers, how to make it stick and how to tell whether it worked. https://saleslovesmarketing.co/blog/green-marketing/https://saleslovesmarketing.co/blog/green-marketing/Tue, 05 Apr 2022 00:05:26 GMTGreen marketing promotes products, services or companies on the basis of real environmental benefits. It only works when the claims are specific and backed by evidence, and EU rules, UK enforcement powers and US guidance make vague claims risky. https://saleslovesmarketing.co/blog/benefits-of-advertising-online-with-google-ads/https://saleslovesmarketing.co/blog/benefits-of-advertising-online-with-google-ads/Fri, 01 Apr 2022 13:06:34 GMTGoogle Ads puts your business in front of people at the moment they search for what you sell. Its main benefits are full control over spend, precise targeting, fast and measurable results, remarketing, local reach and the ability to scale what works. https://saleslovesmarketing.co/blog/cold-call-script-and-templates/https://saleslovesmarketing.co/blog/cold-call-script-and-templates/Sun, 20 Mar 2022 10:29:43 GMTA good B2B cold call script has five parts - an opener that gives a clear reason for the call, a short problem-focused pitch, open questions, answers to common objections and a close that asks for a specific next step. Here are templates for each part, plus a voicemail script and the rules to follow. https://saleslovesmarketing.co/blog/what-is-content-tagging/https://saleslovesmarketing.co/blog/what-is-content-tagging/Sun, 13 Mar 2022 22:37:36 GMTContent tagging is the practice of labelling each piece of content with keywords that describe it, so people and systems can find, group and measure it. This guide explains how tags differ from categories, how to set up a tag list and how to track which topics perform. https://saleslovesmarketing.co/blog/best-sales-podcasts/https://saleslovesmarketing.co/blog/best-sales-podcasts/Sat, 05 Mar 2022 21:34:53 GMTThe best sales podcasts for B2B salespeople are 30 Minutes to President's Club for hands-on tactics, Sales Gravy for frequent coaching from Jeb Blount, and Revenue Builders for sales leaders. All ten shows on this list published new episodes in late October 2026. https://saleslovesmarketing.co/blog/tips-to-accelerate-business-growth/https://saleslovesmarketing.co/blog/tips-to-accelerate-business-growth/Thu, 03 Mar 2022 14:47:24 GMTBusinesses grow faster when they hire well, keep the customers they have, show up where buyers spend time, automate repetitive work, reach new markets, reward loyalty and build a network. Here is how to approach each. https://saleslovesmarketing.co/blog/increase-brand-awareness-cold-email-marketing/https://saleslovesmarketing.co/blog/increase-brand-awareness-cold-email-marketing/Wed, 02 Mar 2022 18:08:31 GMTCold email builds brand awareness as a side effect of relevant, well-targeted outreach. Here is how to write cold emails people remember for the right reasons, and the sending rules that protect your brand. https://saleslovesmarketing.co/blog/importance-of-sales-forecasting/https://saleslovesmarketing.co/blog/importance-of-sales-forecasting/Wed, 02 Mar 2022 17:42:23 GMTA sales forecast estimates how much revenue you will bring in over a set period. It matters because hiring, spending, cash flow and targets all depend on it, and a forecast you trust lets you spot problems while there is still time to act. https://saleslovesmarketing.co/blog/optimize-your-website-for-seo/https://saleslovesmarketing.co/blog/optimize-your-website-for-seo/Sun, 27 Feb 2022 18:04:17 GMTTo optimize your website for SEO, research what your audience searches for, write helpful pages that answer it, make titles, descriptions and links clear, keep the site fast and mobile-friendly, earn links honestly and track results in Search Console. Nine steps, based on Google's own guidance. https://saleslovesmarketing.co/blog/social-media-marketing-trends/https://saleslovesmarketing.co/blog/social-media-marketing-trends/Sun, 27 Feb 2022 17:49:35 GMTThe social media trends that matter most for marketing teams now are short-form video, social platforms used as search and news engines, audiences spread over more apps, stricter rules for influencer content and labels for AI-generated media. Here is what each one means for your plan.