Apollo Review — 1970

All-in-one sales platform with a 275M+ contact database and outbound automation.

Visit Apollo
Starting price
Free tier
Free trial
Yes
Integrations
Founded

TL;DR

Apollo is the best price-to-value choice for SMBs that need both data and outbound.

Best for

Apollo — All-in-one sales platform with a 275M+ contact database and outbound automation. Apollo is the best price-to-value choice for SMBs that need both data and outbound.

Pros

  • Massive data + outbound in one
  • Generous free tier
  • Strong value at price

Cons

  • Data quality varies by geo
  • Deliverability is your problem
  • Support can be slow

Frequently asked questions

How much does Apollo cost?+
Apollo offers a free tier. Paid plans start above that and scale with usage and seats — check Apollo's pricing page for the current published tiers.
Does Apollo offer a free trial or free tier?+
Yes — Apollo offers a free tier you can use indefinitely and a time-limited free trial of paid features. Trial limits and what's included can change, so confirm on Apollo's current pricing page before committing.
Who is Apollo best for?+
Apollo is built primarily for SDR / BDR who own the Sales Engagement and Lead Intelligence stack. Smaller teams outside that profile can use it, but the ROI tends to land hardest where those roles overlap.
What makes Apollo different from alternatives?+
Apollo is the best price-to-value choice for SMBs that need both data and outbound. See the pros, cons, and integrations sections above for a fuller picture of where Apollo stands out and where it falls short.
J

Reviewed by

Jordan Lee

ex-CRO at two B2B SaaS exits · 15+ years in revenue leadership

Last updated: