Author archives: joran

What is Account-Based Marketing ABM? Account-based marketing is a business model which focuses on attaining specific target accounts within a market. It uses targeted marketing campaigns designed to engage each account based on its attributes and needs. Account-based marketing tends to be used with large scale brands that target larger…

Marketing is a creative, analytical, and ever-changing career path that offers an exciting opportunity for young professionals. As brands, print media, and the digital landscape continue evolving, the field of marketing has to continue growing to meet new demands.  The demand for marketing professionals, specifically ones with digital marketing skills,…

UX design has been trending a lot in the last few decades. If you are thinking of pursuing a career in this field, you’re probably wondering: will it still be important in the future? While we cannot anticipate what will happen far in the future, we can certainly take a…

As we hurtle face-first into 2022, some of us who were once office buddies are now working from home. And now the initial thrill your employees got from working in their PJs has worn off, you might find yourself wondering how you can help them stay enthused and engaged. In…

It’s no doubt that most business owners and managers understand the importance of creating their online presence. That’s why you’ll likely come across several business websites on the internet. Nowadays, establishing an online presence is essential for the business to succeed. So, no matter the size of your firm, having…

‍Having a website (like this) is crucial in doing business nowadays. It doesn’t matter if you are selling to individuals or companies, in both cases a human will have to make a decision to business with you. Something they will always do is; research. Where it used to be talking…