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Storylane is a Y Combinator-backed (YC-S21) no-code platform that enables you to build interactive product demos in just 10 minutes. 

It caters to both marketing and sales teams, helping them capture more leads and win more deals, respectively.  It helps you track demo analytics like leads, engagement, CTA clicks, time spent on the demo, completion rate, etc., boosting your conversion rates by 25%.

Pros and cons Storylane

Pro’s

  • Incredibly easy to use, so no learning curve
  • Custom lead capture forms
  • AI assistance for creating demo tooltips
  • Demo Reveal feature to identify anonymous visitors viewing your demos

Cons

  • Limited features in the free plan
  • The help articles lack video tutorials
  • Limitation on 250 demo reveals in the starter plan

Who is Storylane for?

Storylane is built to empower Marketing, Sales, and Pre-Sales Teams to create better experiences for their prospects and customers.

Marketing:

  • Product Tours: Storylane helps you build and embed interactive product tours on your website to drive Product-led Growth (PLG) and boost qualified leads. You can even include lead forms in your interactive demos to capture prospect information.
  • Email Campaigns: Incorporate product tours into your email campaigns to showcase new features or specific product flows easily.

Sales:

  • Demo Leave-Behinds: Create personalized, clickable product demos customized for prospects, perfect as leave-behinds. This approach helps your champion buyers grasp your product and speed up deal closures.

Pre-Sales:

  • Efficient Demo Creation: Enable your pre-sales team to produce new demos quickly. Storylane empowers your sales team to deliver personalized demo experiences to every buyer without the complexities of managing multiple demo environments.
  • Live Demos: Utilize Storylane demos during discovery calls and at various Proof of Concept (POC) stages. Train your sales reps for a consistent and compelling demo flow.

How Storylane Works

  1. Capture your product:  With their browser extension, you can create a front-end copy of your product. They track all the product flows and stitch them.
  2. Edit your demo: Do HTML no-code edits with their best-in-the-market editor. Change images, content, or files and feel the power of a developer.
  3. Add Guides: Add widgets so you can tell the story of your product. Focus on specific features or use cases and get your prospects to experience the aha moments quickly.
  4. Publish and share: Create unique links that you can share with prospects. Embed your demos on landing pages and email campaigns.
  5. Track behaviour insights: Storylane provides real-time prospect activity. Deep data insights help you optimize conversions.

Generate lead with Lead Capture Forms: 

Transform your demos into lead-generating machines with Lead Capture Forms that capture and send valuable prospect information seamlessly into your CRM or marketing automation platforms. 

And if you don’t want to juggle multiple forms or have your data sitting in multiple places, you can even embed custom lead forms built using Hubspot, Marketo, etc.

Price Range

  • Start-Up: $40/user per month
  • Growth: $100/user per month
  • Enterprise: Talk to Sales

Here is the pricing page

FAQ

Storylane

For early-stage companies either bootstrapped or seed or pre-seed funding, They are running a discount on the ‘Growth’ plan. You can contact their sales team for additional info.
Storylane offers native integration with most CRM and marketing automation platforms. Some of their popular integrations include – HubSpot, Salesforce, Marketo, Pardot, Intercom, Google Analytics, Segment, Zapier, Slack and API.
Storylane has over 160 Reviews with a 4.8/5 Rating on G2 Crowd. They have over 750 satisfied customers and it has been identified as one of the easiest demo automation tools by G2
No, Storylane is a no-code platform. It lets you create personalized interactive demos in a few minutes using HTML capture technology to modify text and images in your demos easily. This is especially useful to build demos at scale without compromising on personalization.
Storylane has a free plan that lets you build interactive product demos. No credit card is required. The free plan allows a single user to publish 1 screenshot demo from their account.

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