Editor's note, November 1, 2026: Rebuilt from our 2023 list: 7 interactive demo tools re-ranked on demo types, marketing and sales features, published prices and active development, with prices checked on 1 November 2026.
How we choose: we research each tool on its own site, check prices at the source and read what users say in public reviews. Our method
Supademo is the best tool for creating an interactive demo of your software for most teams. It has a free plan, a 14-day trial without a card, and HTML and sandbox demos at lower published prices than its rivals. Storylane is a close second if you want lead capture and account identification from the start, and Navattic is the pick for realistic HTML demos on your website.
Sales teams with bigger budgets should look elsewhere. Demoboost and Walnut publish their prices and add deal rooms, personalization and sandboxes for presales, while Reprise injects live data into your real application for enterprise demos. Arcade suits marketers who want a polished demo or product video fast.
An interactive demo lets a buyer click through your product before talking to sales, which helps with lead generation on your website and with follow-ups after a call. When you compare tools, check four things: how the demo is captured (screenshots, video or HTML), whether you need a free-roaming sandbox, which plan connects to your CRM, and whether the price is published. Prices below were checked on 1 November 2026. For more tools, browse our sales engagement category.
How we chose
We ranked each tool on the five points of our published method, in this order. First, fit for building interactive demos of your own software for marketing and sales. Second, the features that matter for this job, such as HTML capture, sandboxes, lead forms, account identification, CRM integrations and analytics, and which plan includes them, taken from each vendor's own pricing and product pages. Third, price and how clearly it is stated, including free plans and trials. Fourth, what users report in public reviews. Fifth, whether the product is actively developed.
Every tool was researched on its own website, pricing page and documentation. Where two tools were close, the one with a published price and a free way to start ranked higher.
Best for saaS teams that want a free start and the most demo types per dollar
1. Supademo
Sales and marketing- Starting price
- $38 per creator per month, billed yearly
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- November 1, 2026
The best all-round pick. You can start free, trial a paid plan without a card, and get HTML demos and sandboxes at lower prices than most rivals.
Why it's on the list
Supademo builds guided demos from screenshots, video or, from the Business plan, captured HTML you can edit, and its Growth plan adds sandbox demos that viewers explore freely. It also offers mobile demos and an in-app Demo Hub for onboarding. Paid plans add lead forms, lead and company analytics, and HubSpot and Salesforce integrations from the Scale plan, which cost $38 per creator per month billed yearly on 1 November 2026. Business cost $199 a month and Growth $350, both billed yearly, and every paid plan can be tried for 14 days without a credit card.
Pros
- Free plan and a 14-day trial with no card
- HubSpot and Salesforce integrations from $38 per creator
- HTML demos from Business and sandboxes from Growth
- Mobile demos and an in-app Demo Hub
Cons
- The free plan allows 5 demos and 1 creator
- HTML capture needs Business at $199 a month billed yearly
- The AI Demo Agent is a paid add-on
Who it's for
Small and mid-size SaaS companies that want demos for their website, sales follow-ups and onboarding without a long sales process.
Who should skip it
Enterprise presales teams that demo live on a cloned product. Reprise or Walnut are built for that.
More about Supademo: pricing, features and alternatives
Best for marketing and sales teams that want lead capture and account identification early
2. Storylane
Sales and marketing- Starting price
- $40 per month, billed yearly
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- November 1, 2026
A strong all-rounder with published prices and lead capture even on the free plan. HTML demos cost more than at Supademo, but Storylane's sales features run deep.
Why it's on the list
Every Storylane plan builds guided demos from screenshots and video, and the free plan already includes lead capture and basic analytics. Starter, at $40 per month billed yearly on 1 November 2026, adds unlimited published demos, HubSpot and Zapier integrations and Account Reveal, which names the companies behind 250 demo visitors a month. Growth, at $500 a month for 5 seats, adds HTML demos, personalization tokens and A/B tests, and Premium, at $1,200, adds buyer deal rooms, the Salesforce integration and presenter demos for live calls. Paid plans can be trialled on request.
Pros
- Lead capture and analytics on the free plan
- Account Reveal from the $40 Starter plan
- Personalization tokens and A/B testing on Growth
- Deal rooms and presenter demos on Premium
Cons
- HTML demos start on Growth at $500 a month billed yearly
- Salesforce integration needs Premium at $1,200 a month
- Paid-plan trials are on request, not self-serve
Who it's for
SaaS marketing teams that want demos on the website and in emails, and sales teams that want to know which accounts are looking.
Who should skip it
Small teams that need HTML capture on a budget. Supademo offers it for less.
More about Storylane: pricing, features and alternatives
Best for b2B marketing teams that want high-fidelity HTML demos on the website
3. Navattic
Sales and marketing- Starting price
- Free; paid plans priced on request
- Free plan
- Yes
- Free trial
- No
- Price checked
- November 1, 2026
The best pick for HTML demos on your website, available even on the free plan. Paid prices are only given on request.
Why it's on the list
Navattic builds demos from captured HTML, so text, numbers and charts can be edited or blurred across screens without code, and its free Starter plan includes one HTML demo. An AI copilot drafts demos and writes the copy. Base adds 5 seats, unlimited HTML demos, account identification, A/B testing and Salesforce, Marketo and 25 more integrations, and Growth adds sandbox demos and a way for reps to send demos from Gmail, Outlook, Salesforce, Outreach or Salesloft. On 1 November 2026, Navattic's pricing page showed no prices for Base or Growth, which are billed annually.
Pros
- HTML demos on every plan, including free
- Demo activity linked to Salesforce leads and opportunities
- Reps can send demos from their inbox and sales tools on Growth
- Startup plan for small seed-stage teams
Cons
- No published prices for paid plans
- No free trial of paid plans
- The free plan allows 1 demo and 1 seat
Who it's for
Product marketing and demand generation teams that want realistic, editable demos on the website and in campaigns.
Who should skip it
Teams that need to see a price before talking to sales. Supademo, Storylane and Arcade publish theirs.
More about Navattic: pricing, features and alternatives
Best for product and growth marketers who want polished demos and videos fast
4. Arcade
Marketing- Starting price
- $42.50 per seat per month, billed yearly
- Free plan
- Yes
- Free trial
- No
- Price checked
- November 1, 2026
The quickest way to turn a recording into a polished demo for your website or social posts. Strong for marketing, lighter for sales teams.
Why it's on the list
Arcade records a demo with a Chrome extension, a desktop app or a Figma plugin and turns each click into a step, with hotspots, chapters, pan and zoom, blur and AI voiceover. Growth, at $42.50 per seat per month billed yearly on 1 November 2026, adds unlimited published demos for up to 10 users, branching, forms and calls to action inside demos, and MP4 and GIF exports for email and social posts. HTML capture is only on Enterprise, and there is a free plan with 1 published demo. Arcade also sells a separate AI video product.
Pros
- Records from Chrome, a desktop app or Figma
- Branching, forms and calls to action on Growth
- MP4 and GIF exports for email and social
- Published price per seat
Cons
- HTML capture only on Enterprise
- No free trial of paid plans
- Fewer sales features than Storylane or Navattic
Who it's for
Product marketers and founders who want launch demos, help-center walkthroughs and social clips without a long setup.
Who should skip it
Sales teams that need deal rooms, personalization at scale or editable HTML captures.
More about Arcade: pricing, features and alternatives
Best for presales and sales teams that want every demo format with published prices
5. Demoboost
Sales- Starting price
- $375 per month, billed yearly
- Free plan
- No
- Free trial
- No
- Price checked
- November 1, 2026
The widest range of demo formats in one product, from website tours to sandboxes and live call overlays, at published prices. It is built for sales more than marketing.
Why it's on the list
Demoboost includes HTML, screenshot and video demos on every plan, adds mobile demos from Essentials, sandboxes from Growth and live demo overlays on Enterprise. Its AI assistant adapts copy, data, images and language for an account or persona, and presales can approve core demos that reps then adapt for each deal. Start Up cost $375 a month for 2 seats and Essentials $600 a month for 5 seats, both billed yearly on 1 November 2026. Salesforce and HubSpot integrations, sales rooms and revenue analytics come with Growth at $1,200 a month.
Pros
- HTML, screenshot and video demos on every plan
- Sandboxes from Growth and live overlays on Enterprise
- Published prices from $375 a month
- ISO/IEC 27001 certification listed
Cons
- No free plan and no self-serve trial
- CRM integrations need Growth at $1,200 a month
- Less suited to marketing-only teams
Who it's for
B2B software companies whose presales team builds demos that account executives reuse in calls and follow-ups.
Who should skip it
Small marketing teams that want a website tour on a budget. Supademo or Arcade cost far less.
More about Demoboost: pricing, features and alternatives
Best for mid-size and enterprise sales teams that want personalized demos and deal rooms
6. Walnut
Sales- Starting price
- $575 per month, billed annually
- Free plan
- No
- Free trial
- No
- Price checked
- November 1, 2026
A sales-first platform with published prices, deal rooms and AI help, at an enterprise price.
Why it's on the list
Walnut captures your product once, and its AI Mode drafts a demo from a description of the audience and story, which you approve before buyers see it. Ignite, at $575 a month billed annually on 1 November 2026, includes 3 editor and 3 presenter seats, playlists, analytics, HubSpot and Salesforce CRM sync and Interactive Deal Rooms. Accelerate, at $1,550 a month, adds sandbox demos, prospect personalization, video overlays with AI avatars and visitor identification through tools such as ZoomInfo and 6sense. Walnut's site shows no free plan or trial.
Pros
- Interactive Deal Rooms for the buying group
- HubSpot and Salesforce sync from the entry plan
- Presenter seats and notes for live calls
- Published plan prices
Cons
- Starts at $575 a month billed annually
- No free plan or trial on its site
- Sandboxes and personalization need Accelerate
Who it's for
Sales and presales teams at mid-size and larger B2B companies that run many personalized demos for buying groups.
Who should skip it
Startups and marketing teams that want a website tour. Supademo, Storylane or Arcade are cheaper.
More about Walnut: pricing, features and alternatives
Best for enterprise presales teams that demo complex software live
7. Reprise
Sales- Starting price
- Annual platform fee, price on request
- Free plan
- No
- Free trial
- Yes
- Price checked
- November 1, 2026
The most enterprise-focused option, with live data injection into your real application and full product clones. Prices are only given on request.
Why it's on the list
Reprise overlays prospect-specific or synthetic data on your real application during a live demo, and can clone your application into a resettable sandbox that buyers use without touching production. It also captures guided tours for your website, and its Demo Flows and Sales Rooms connect demos, videos and lead forms into one journey. Every package includes SSO and role-based access, and Reprise lists SOC 2 Type II and ISO 27001 certification. On 1 November 2026, pricing was an annual platform fee plus per-user licenses, with no prices shown.
Pros
- Live data injection into your real application
- Full application clones as resettable sandboxes
- SOC 2 Type II and ISO 27001 certification listed
Cons
- No published prices
- Built for enterprise budgets and teams
- More setup than screenshot-based tools
Who it's for
Large software companies whose solutions engineers demo complex products live and need a stable, governed demo environment.
Who should skip it
Small and mid-size teams that want a website tour. Supademo or Storylane are faster and cheaper.
More about Reprise: pricing, features and alternatives
Frequently asked questions
What is an interactive demo?
An interactive demo is a clickable copy of your product that a buyer explores without signing up. It is usually built from screenshots, video or captured HTML, with steps and tooltips that guide the viewer. Teams embed demos on their website, send them after sales calls and use them for onboarding.
What is the difference between a screenshot demo, an HTML demo and a sandbox?
A screenshot or video demo is a guided series of images, quick to build but hard to edit. An HTML demo captures the page code, so you can change text, numbers and charts after capture. A sandbox lets viewers click around freely instead of following fixed steps. HTML demos and sandboxes usually sit on higher plans.
Is there a free interactive demo tool?
Yes. On 1 November 2026, Supademo, Storylane, Navattic and Arcade all had free plans, each limited to one creator or seat and a small number of published demos. Navattic's free plan includes an HTML demo, while the others use screenshots and video.
How much does interactive demo software cost?
Prices checked on 1 November 2026 started at $38 per creator per month for Supademo Scale and $40 per month for Storylane Starter, both billed yearly. Sales-focused platforms cost more, from $375 a month for Demoboost and $575 a month for Walnut. Navattic's paid plans and Reprise are priced on request.
Should I use an interactive demo or a demo video?
A video tells the story the same way every time and suits social posts and ads. An interactive demo lets the buyer click through the product at their own pace and tells you which steps they viewed. Some tools in this list can do both. Arcade, for example, exports demos to MP4 and GIF.
Sales Loves Marketing
Supademo
Storylane
Navattic
Arcade
Demoboost
Walnut
Reprise