Sales Loves Marketing
- Best for
- Lead generation agencies, sales teams and recruiters that prospect on LinkedIn at volume
- Starting price
- $79 per month, billed yearly
- Free plan
- ✗ No
- Free trial
- ✓ Yes
Expandi is a LinkedIn automation tool. It sends connection requests, messages, InMails and email follow-ups for you in automated sequences, so you can run LinkedIn prospecting at a volume that is hard to do by hand.
It runs in the cloud, so your computer does not need to stay on, and it targets lead generation agencies, sales teams and recruiters. Expandi is run by ProfitSoft BV, a company based in Eindhoven in the Netherlands.
Who is Expandi for?
Expandi fits teams that get most of their meetings from LinkedIn. Agencies use it to run outreach for several clients from one dashboard. Sales teams use it to reach prospects before or alongside cold email. Recruiters use it to contact candidates.
If you mainly send cold email and only touch LinkedIn now and then, a multichannel outreach tool may suit you better.
What are Expandi's main features?
Smart sequences
You build a campaign as a flow of actions and conditions. Actions include viewing a profile, following a person or company page, endorsing skills, sending an invite, sending a message or an InMail, and liking posts. Conditions decide the next step based on what the prospect did, for example whether they accepted your invite.
LinkedIn and email in one campaign
You can connect any email provider and add email follow-ups to a LinkedIn sequence. Replies from all connected accounts land in one smart inbox with labels, tags and notes.
Account safety
Expandi puts the most weight on safety. It sends from a dedicated country-based IP address, warms up new profiles gradually and lets you set ranges for daily actions so you stay under LinkedIn's limits.
Personalization
Dynamic placeholders fill in details per lead. Personalized images, GIFs and videos come through integrations with Hyperise and Sendspark, at extra cost.
Agency features
Workspaces, roles and permissions, client reports and white labeling let agencies manage many LinkedIn accounts and sell the service under their own brand. Expandi also promotes an MCP integration for AI assistants, which was in private beta when checked.
Is LinkedIn automation allowed?
No. LinkedIn's help center says it does not permit third-party software that automates activity on the site, and that accounts using such tools can be restricted or shut down. Every LinkedIn automation tool, Expandi included, carries this risk. Expandi's safety settings aim to make activity look human, but you accept the policy risk when you use it. Read our guide to LinkedIn lead generation for manual approaches too.
How much does Expandi cost?
Prices checked on 31 October 2026 on Expandi's pricing page, in US dollars:
| Plan | Price | What it includes |
|---|---|---|
| Business | $99 per month, or $79 per month billed yearly | All features for small sales teams |
| Agency | Custom, 10+ seats | Adds roles, client reporting and white labeling |
There is no free plan. A 7-day free trial gives access to all features.
What do users say about Expandi?
Expandi.io is rated 4.3 out of 5 on G2 from 179 reviews at the time of checking. G2's summary says users most often praise the customer support, ease of use and the automation of repetitive LinkedIn tasks.
The most common complaints on G2 are technical issues such as failed integrations, slow support responses for some users, a campaign builder that some find complex, and errors when connecting a CRM.
When should you choose an alternative?
- You want to compare other LinkedIn automation tools. Look at Linked Helper, which runs as desktop software, or Dux-Soup.
- You want email first, with LinkedIn as one of several channels. Look at lemlist or Reply.io.
- You want to stay within LinkedIn's rules. Use LinkedIn Sales Navigator and do the outreach by hand.
Browse more sales engagement tools.
Key features
- Smart sequences. Combine LinkedIn actions such as profile views, follows, endorsements, invites, messages and InMails with conditions based on what each prospect does.
- Email follow-ups. Connect any email provider and add email steps to the same sequence as your LinkedIn steps.
- Account safety controls. Cloud-based sending from a dedicated country-based IP address, profile auto warm-up and limit ranges for daily actions.
- Campaign types and prioritization. Unlimited campaigns across several campaign types, with prioritization so the best-performing campaigns use your daily limits first.
- Smart inbox. Manage replies from all connected accounts in one inbox with labels, tags and notes.
- Agency tools. Workspaces, roles and permissions, client reporting and white labeling for agencies that run outreach for clients.
Expandi pricing
| Plan | Price | Notes |
|---|---|---|
| Business | $99 per month billed monthly, or $79 per month billed yearly | All features, including 10+ campaign types, smart sequences, email follow-ups, auto warm-up, a dedicated country-based IP address and integrations. Image, GIF and video personalization are paid add-ons. Seats can be added, and Expandi says larger seat counts get bigger discounts. |
| Agency | Custom, from 10 seats | Everything in Business plus roles and permissions, client reports, template sharing, a dedicated customer success manager and white labeling. Through sales. |
Expandi FAQ
How much does Expandi cost?
On 31 October 2026 Expandi listed its Business plan at $99 per month, or $79 per month when billed yearly. Agencies with 10 or more seats get custom pricing.
Does Expandi have a free trial?
Yes. Expandi offers a 7-day free trial with access to all features. You are charged for the billing period you chose after the trial unless you cancel.
Is it safe to use Expandi on LinkedIn?
There is a risk. LinkedIn's help center says it does not permit third-party software that automates activity on its site and that members who use such tools can have their accounts restricted. Expandi offers warm-up, limits and dedicated IP addresses to reduce that risk, but it cannot remove it.
Can Expandi be white-labeled?
Yes. White labeling is part of the Agency offer, which Expandi sells through its sales team for 10 or more seats.