Sales Loves Marketing
- Best for
- Marketing and social teams that manage many social accounts and need publishing, engagement and reporting in one tool
- Starting price
- $99 per user per month
- Free plan
- ✗ No
- Free trial
- ✓ Yes
Hootsuite is a social media management platform. Teams use it to schedule posts, reply to comments and messages from one inbox, report on results and monitor what people say about their brand. Plans start at $99 per user per month, billed annually, and there is a 14-day free trial.
Who is Hootsuite for?
Hootsuite suits marketing and social media teams that run several brand accounts across networks such as Facebook, Instagram, LinkedIn, X and TikTok. Larger organisations use the Enterprise plan for social listening, employee advocacy and compliance. Solo marketers with a few accounts often find the per-user price high for what they need.
What are Hootsuite's main features?
Publishing and scheduling
Perch is Hootsuite's planner. You create and schedule posts for all networks from one calendar, see recommended times to post, and use bulk scheduling. Canva and Adobe Express templates, a stock photo library and GIPHY are built in. Advanced adds approval flows so drafts are reviewed before they go live.
Engagement and inbox
Nest brings public comments and private messages from all networks into one inbox. Professional adds automated replies and workflows. Advanced adds message assignment and auto-routing, so questions reach the right person, and reports on team response performance.
Analytics and listening
Every plan includes analytics, competitor benchmarking and brand monitoring. Professional adds custom reports and trend forecasting up to 90 days ahead. Enterprise adds advanced analytics for social attribution and Lumen by Talkwalker, which monitors more than 150 million sources in 187 languages.
AI and employee advocacy
Wisdom, Hootsuite's AI assistant, is part of every plan. It drafts captions, suggests hashtags and answers questions about your social data in plain language. On Enterprise, Parliament lets employees share approved company posts on their own networks.
How much does Hootsuite cost?
Prices checked on 1 November 2026 on Hootsuite's plans page, shown in US dollars, billed annually and excluding tax:
| Plan | Price | Social accounts |
|---|---|---|
| Standard | $99 per user per month | Up to 10 |
| Professional | $199 per user per month | Unlimited |
| Advanced | $399 per user per month | Unlimited |
| Enterprise | Custom | Unlimited |
Hootsuite also offers monthly billing at a higher per-user rate. There is no free plan any more. Standard, Professional and Advanced come with a 14-day free trial, limited to 10 to 20 posts a day per organisation and without bulk scheduling.
What do users say about Hootsuite?
Hootsuite is rated 4.3 out of 5 on G2 from more than 7,500 reviews at the time of checking. G2's review summary says users most often praise post scheduling across several networks, ease of use and managing all social accounts in one place.
The most common complaints on G2 are the price, especially for small businesses, fewer features on lower-tier plans than before, missing automation and integrations, and posting problems such as failed posts or limits on photo uploads.
When should you choose an alternative?
- You are a small team on a budget. Buffer prices per connected channel.
- Your focus is visual content and creators. Look at Later.
- You mainly need social listening. A dedicated media monitoring tool such as Brand24 may be enough.
- You want to test Facebook and Instagram ads. See AdEspresso.
Browse more social media tools.
Key features
- Perch publishing calendar. Create and schedule posts for all networks from one calendar, with best times to post, bulk scheduling and AI content creation.
- Nest social inbox. One inbox for public comments and private messages, with automation from Professional and assignment and routing from Advanced.
- Analytics and competitor benchmarking. Reports on engagement and performance, comparisons with competitors and recommended posting times per network.
- Lumen social listening. Brand and competitor monitoring on every plan; on Enterprise, Lumen by Talkwalker monitors more than 150 million sources in 187 languages.
- Wisdom AI. An AI assistant in every plan that drafts posts, suggests hashtags and answers questions about your social data, with MCP connectors.
- Parliament employee advocacy. On Enterprise, employees can share approved company posts on their own social networks.
Hootsuite pricing
| Plan | Price | Notes |
|---|---|---|
| Standard | $99 per user per month, billed annually | Up to 10 social accounts. Unlimited scheduling, AI post and image generation, one inbox and brand and competitor monitoring. |
| Professional | $199 per user per month, billed annually | Unlimited social accounts. Adds inbox automation, trend forecasting up to 90 days ahead and custom reports. |
| Advanced | $399 per user per month, billed annually | Adds content approvals, message assignment and auto-routing, and team performance reporting. |
| Enterprise | Custom | Adds advanced analytics, Lumen by Talkwalker listening, Parliament employee advocacy, single sign-on and custom compliance. Demo on request. |
Hootsuite FAQ
Does Hootsuite have a free plan?
No. On 1 November 2026 Hootsuite's plans page listed no free plan. Standard, Professional and Advanced have a 14-day free trial, with daily posting limits and no bulk scheduling during the trial.
How much does Hootsuite cost?
On 1 November 2026 Hootsuite showed Standard at $99, Professional at $199 and Advanced at $399 per user per month, billed annually and excluding tax. Enterprise is priced on request. Monthly billing is also available at a higher rate.
How many social accounts can I manage with Hootsuite?
Standard covers up to 10 social accounts. Professional, Advanced and Enterprise allow unlimited social accounts.
Is Hootsuite priced per user?
Yes. Hootsuite sells its plans per user seat, so you buy one seat for each person who needs access.