As a consumer and a business owner there is an excitement that comes after you subscribe to a service and when you receive a new subscriber. It shows that people have an interest in the content or product you are putting out and it’s a great way to build your business from the ground up. If you want your business to thrive and grow, it is important that you have parts of your marketing working in an automated fashion.
In this article we will look at 7 automated marketing strategies which you can make use of in your business in order to scale and grow.
Use Drip Marketing
Drip marketing, especially email drip marketing, can be an extremely powerful CX tool when used correctly. It’s extremely focused on the client experience, and it can act as a guided pathway for the customer to take an intended action.
The great part about drip marketing is that it can be fully automated and run without interruption as you focus on other components inside your business.
Recommended Reading: Everything You Need to Know About Drip Marketing
Instead of sending a single email message to all your email subscribers which can be time consuming and ineffective, you can custom tailor your drip marketing to send a focused email to your leads based on the actions they take on your website, the questions they answer on an email form, and which funnel they come through.
Drip marketing can be a great way to automate cumbersome processes and they also tend to have much higher open rates than standard emails and modes of customer communication. Drip marketing is all about what the customer wants so it is a win-win situation for you and the customer.
Automated Team Collaboration
Some of the biggest issues that can occur within your business and organization is the internal communication within your team. There could be multiple departments, different layers of deals and even employees who work in different time zones, so getting important and accurate information across to all your employees can become difficult.
As result there can be breakdowns in collaboration which can further lead to business issues. The great thing is though that with some of the automated marketing software available today you can make all customer related information available to every department.
Hubspot is a great piece of software which can help you manage not only customer relationship but internal team communication to help you scale and automate your business.
Use Automated Email Sequences for Email Subscribers
This goes hand in hand with drip marketing, but it is often quite underutilized and underestimated by many businesses. Using automated email sequences for your email subscribers based on how and where they subscribed from is a great way to nurture a relationship with your subscribers automatically and right from the start.
Unbounce is a tool for email marketers and businesses which helps brands reach their customers by offering real-time email verification and email delivery services.
Another great component to Unbounce is the ability to build custom email sequences and leads pages that can help you improve your customer targeting and overall experience. The great part about Unbounce is the fact that you can fully automate your email sequences and measure them in order to improve your business operations.
Email List Segmentation
If your business has a constant flow of leads in your pipeline, then you need a proper way to segment your email list. Most of your customers won’t be interested in the same exact thing. A good way to lose your customers is if you flood their inbox with unrelated emails.
As such, it’s important to use list segmentation by separating your email customers into separate and unique groups. List segmentation will help you collect more targeted information about your customers and will help you to increase their retention by sending them targeted emails based on their specific needs. Some of the most common list segmentations include.
- Engagement level
- Geographical information
- Past purchasing behavior
- Average time spent on site
- Average order size
With list segmentation you can set up custom lists and custom tailor your emails to what the customers already have an interest in. This is a great way to improve your sales and also retain your customers longer.
Automated Social Media Updates
If you already aren’t automating your social media updates and posting, you are losing time and money. One of the biggest drawbacks of social media is the fact that it can be extremely time consuming. If you are too busy handling all your social media related tasks, it’s high time to look for an automation tool. Read UseViral review to understand their growth services.
These are also mundane tasks which can be fully automated through tools like Hootsuite and Social Pilot, so you do not need to outsource anything.
Recommended Reading: The Best Instagram Tools for Automation
The way these tools work is by having you upload the content you have planned for the week or month and then let the software take care of scheduling and actually posting them with the relevant tags and targeting.
Not only will automating your social media updates save you time, but it will create the consistency that is necessary to generate engagements with your customers.
Abandoned Cart Reminders
If you run an e-commerce shop, there are tons of different activities which can happen on your website that can slip through the cracks that you aren’t even aware of. These activities can result in poor clients’ experiences, lost contact information and worst of all lost revenue.
Wouldn’t you like to know what the possibility of lost revenue occurs on your website and how you can potentially remedy it?
Abandoned cart reminders are a great way to send clients a reminder to finish their purchase. It’s estimated that roughly 70% of online e-commerce carts are abandoned during the shopping process for one reason or another. On average abandoned cart emails are opened roughly 40% of the time with a 25% click through rate. If they are used effectively, they can help increase your revenue by roughly 20%.
Having them in place especially if your business has an e-commerce presence can have a serious impact on your company’s bottom line.