Funnelytics review: funnel mapping and analytics for marketers

Funnelytics is a visual funnel mapping and analytics tool. You draw your customer journey on a drag-and-drop canvas, from ads and emails to landing pages and checkout, and on the paid tracking plans it shows real traffic, conversions, revenue and drop-off on each step. Plans start at $39 per month for mapping only, and $129 per month once you want tracking.

It suits marketers, agencies and online businesses who think in funnels and want to plan, explain and measure them in one picture.

What is Funnelytics?

Funnelytics describes itself as a way to visualise every customer journey and find the leaks. It combines two things that are usually separate:

• A planning canvas, like a whiteboard built for marketing funnels
• Analytics, which attach real performance data to each step on that canvas

The result is a map your whole team can read, showing where visitors come from, which pages they pass through and where they leave.

How does Funnelytics work?

1. Map the funnel. Drag pages, traffic sources, emails and actions onto the canvas and connect them. You can start from more than 100 funnel templates, such as webinar, lead magnet and product launch funnels.
2. Install tracking. On the Performance plans, a tracking script records sources, pages, videos and button clicks across one or more domains.
3. Read the map. Each step shows its traffic, conversions and drop-off, so you can see which lead generation funnel stage loses the most people.
4. Forecast. You can simulate a funnel's traffic, conversions and revenue before launch, with best-case and worst-case scenarios.

What are Funnelytics' main features?

Funnel mapping canvas

Unlimited canvases, tags and collaborators on every paid plan, with notes, checklists and images on the canvas.

Journey tracking

Performance Pro adds automatic tracking of sources, pages, videos and buttons, form and calendar connections, lead path views and KPI alerts. Performance Business adds purchase, deal and custom event tracking, plus ad account connections so you can see cost and profit per step.

Forecasting

The forecasting tool projects traffic, conversions and revenue for a planned funnel, and Performance Pro can compare forecasts with actual results.

Vision AI

Performance Business includes Vision AI, an insights assistant that analyses your funnel data.

Integrations

Zapier and webhooks on Performance Pro. Performance Business adds Google Ads, Meta, HubSpot, GoHighLevel and Shopify.

Funnelytics Ecom

A separate offering for Shopify stores, with a free Essentials app for customer lifetime value and repeat-buyer views, and a paid done-for-you analysis service.

How much does Funnelytics cost?

Prices were checked on the Funnelytics pricing page on 1 November 2026. They are shown in dollars, billed monthly; no yearly prices were listed.

What do users say about Funnelytics?

On G2 and Capterra, reviewers most often praise:

• The visual way of planning and explaining funnels
• The drag-and-drop canvas and how quickly it can be learned
• Seeing conversion data for each step of a funnel in one view

Common criticisms:

• Price, especially for smaller businesses once tracking is needed
• A learning curve when setting up tracking
• Gaps in integrations, such as importing data directly from a CRM or email platform

Who is Funnelytics best for?

• Agencies that plan funnels for clients and want a clear visual to present and report on
• Info-product, course and coaching businesses that run webinar and launch funnels
• Online stores, especially on Shopify, through the Ecom offering
• Performance marketers who want to see cost and profit per funnel step

When should you choose an alternative?

• You need full website or product analytics. Google Analytics 4 includes a funnel exploration report with open and closed funnels and breakdowns by dimensions such as device. Product analytics tools such as Mixpanel, Amplitude and Heap focus on in-app behaviour. See our Amplitude profile.
• You only need a diagram. A general whiteboard or diagram tool may be enough if you will not track data.
• You want to see what visitors do on a page. Heatmap and session recording tools such as Hotjar show behaviour within a page rather than across a funnel.
• You want dashboards from many sources. Reporting tools such as Databox or Klipfolio combine data from several platforms.

For more measurement ideas, read our guide to marketing KPIs and the analytics category.