5 Marketing Automation Tools for Small Businesses in 2022

Are you searching for the best marketing automation tools for your small business?

Marketing automation tools can help improve your business operations by saving you time and money on cumbersome tasks. They can also help you improve processes that can help you scale your business. 

With all the software tools available online, it’s important to find the right tool that fits the needs for your small business. In this article, we will take a look at 5 marketing automation tools for small businesses that can save you time and help you grow your business to the next level. 

Before we reveal these tools, it’s important to get a bit familiar with what marketing automation actually is and how it can help you. 

What is Marketing Automation?

Marketing automation is all about the process of using software to automate marketing and advertising tasks inside your business. These tasks can include email marketing, scheduling social media posts, running digital advertising campaigns and much more.

Marketing automation softwares makes running and managing these tasks much quicker and in a way that saves you time and money. Below we will share some great marketing automation software tools to help small businesses thrive. 


Align marketing, sales & support with using the marketing automation tools from EngageBay

EngageBay is an all in one marketing suite which is meant to help you focus all your sales, marketing and customer service all in one single location. 

The website is full of guides to help empower your marketing and is great for small business owners who want to take the next step with their marketing and sales.

EngageBay Features

EngageBay has some powerful features to help integrate all your marketing in sales into one product that can help you take your small business to the next level. Below are all of the platforms features that you can sign up for and use. 

Overview of all features the marketing automation, crm and support tool engagebay has to offer

EngageBay Pricing

EngageBay’s all in one pricing structure is extremely affordable starting at only $8.99 for their most basic plan and only goes as high as $47.99 per month for their unlimited plan. 

See pricing from the all-in-one tool engagebay per user

EngageBay is probably one of the most affordable plans for small businesses who want to have all the marketing, sales and customer service capabilities at their fingertips.


convert and monetize your website traffic with optinmonster

OptinMonster is a software tool that is used to help you grow your email list, attract more leads and increase your online sales with their state of the art conversion tools and page builders. 

They have been around for quite some time and have a reputable list of tools and products that can help you automate cumbersome marketing and advertising tasks. 

If your website has a steady flow of traffic, OptinMonster can help you make sure your users won’t leave your website without taking some sort of action, be it either to “opt-in” to your email list or purchase something.

OptinMonster Features

OptinMonster has a ton of powerful features to help you automate your marketing campaigns and also convert a higher portion of your website visitors into email subscribers. Some of their tool features include:

  • Drag and drop page builder
  • Multi-step email marketing forms
  • Ability to create your own page designs with their “Canvas” feature
  • Custom campaign creation
  • Page trigger pop-ups
  • Retargeting and ad block detection
  • Massive list of software integrations

OptinMonster Pricing

See an overview of the pricing from optinmonster, a marketing automation tool

Their pricing is actually very affordable and they are a great option for small businesses who want to take charge in managing their own marketing and advertising features within their website.


Grow your email list easily with Convertkit

ConvertKit is a full-scale email service software provider which helps you automate everything in regards to your email marketing campaigns and also offers custom sign-up forms and landing pages to help you “convert” more of your website visitors to clients.

Where they stand out the most from other email marketing providers is with their email sequence creation and overall ease of use of their software. 

Their marketing automation capabilities are also quite extensive and extremely easy to use for small businesses who don’t have previous email marketing experience.

ConvertKit Features

The ConvertKit suite of tools and features are structured and laid out in a very simplistic way in order to help business owners create effective email marketing campaigns. 

They have 5 main features for business owners to focus on and use and each feature has plenty of functionality to help you mold your perfect email campaign. 

grow your number of email subscribers with converkit

These include:

  • Subscribers 
  • Automations
  • Landings Pages and Forms
  • Sequences
  • Broadcasts

All these features make it extremely intuitive to build your ideal email marketing campaign with the necessary features that reflect your business and brand. 

ConvertKit Pricing

Overview of the convertkit pricing, an email marketing automation solution

Just like other email service providers, ConvertKit’s pricing will depend upon the amount of email subscribers you have. The pricing structure above is based upon 1,000 active email subscribers, which is actually pretty reasonable compared to other providers in the marketplace.


Hubspot screenshot of the homepagep

HubSpot is one of the most popular inbound marketing software tools on the marketplace. They are the ones that came up with the whole concept of inbound marketing and allow you to manage your marketing, sales and customer management all in a single suite of tools. 

Their platform is meant to be used if you have a steady stream of clients and you want a way to engage with them and want to manage the relationship. You can track the behavior of your clients on your website in real time and create custom opt-in forms and communication methods in order to engage your website visitors and customers.

Hubspot Features

Hubspot has four primary suites of products inside their software suite in order to help you automate your marketing and customer relationship management. They include:

All of these tools combined together can completely transform the way you market to your customers, manage your sales, your customer relationship management and more importantly the overall operation of your business. 

HubSpot Pricing

Overview of hubspot pricing from their entire suite

Compared to other providers, their pricing can get to be much higher, but you also get a ton of more options and features than you would with any other provider. The great thing is that you can purchase whatever option suits the needs of your business. 

You can purchase the Marketing Hub on it’s own and same with all their other featured options. 


speed up your communication by getting everyone in one channel

Slack was acquired by SalesForce in a massive deal to combine the two software giants into one powerful marketing machine. It’s a chat tool that is meant to help your business improve communication with your team and partners.

It has some extensive chat features that can help enable seamless internal communication between your employees and different teams. It also allows you to stay connected to your different partners and improve your team’s workflow.

Slack Features

It features some exciting chat functionalities like the ability to create custom chat channels that allow you and your team to stay focused on single conversations related to a specific topic and transfer files and communicate with the right teams and people.

You also have the ability to do voice calls and video calls so you can stay well connected to your team all times.

Their file sharing and integrations features are powerful and allow you to sync up to different systems so you can manage your workflows more effectively. The app has a wide range of integrations, some of them including Google Drive, Office 365 and man many more.

Slack Pricing

Slack pricing from small to enterprise

Slacks pricing is extremely affordable for any size of business and it offers so much more than simply just chat. It’s the cheapest chat tool there is and at the moment it’s probably the best tool you can use.


Unbounce website screenshot, a landing page builder

If you have a bit of experience with marketing and advertising and want to take the next step in your journey to automate your business, Unbounce is a great option to consider for seasoned marketing professionals who have a bit of experience. 

Unbounce is a popular landing page builder that is used to empower small to medium sized businesses to create powerful and web pages that are designed to help you convert your clients.

They offer many different solutions and can help your business automate certain tasks related to selling products online.

Unbounce Features

Unbounce has powerful landing page features which allow you to create custom pages that are laser targeted to your audience. Some of the features they offer include:

  • State of the art landing page builder
  • Pop-ups and sticky bars
  • Smart traffic analysis
  • Custom script building and split testing
  • Direct publishing to WordPress
  • 100’s of integrations

These are just a few of the many different features that are available with Unbounce to help your small business create amazing landing pages that will convert.

Unbounce Pricing

Unbounce pricing model 2021

Unbounce has very reasonable pricing and they offer different plans as your business begins to scale up. If you are a small business owner their “launch” option is a perfect way to get your feet wet and learn the ins and outs of their software.


If you want to automate cumbersome marketing and advertising tasks for your small business, these are some of the best tools to help you achieve that and so much more. 

Get started with one based on the needs of your business and see the difference it can help make for your business from an operational standpoint.