While asking and answering questions sounds simple, there are better ways to interact on Quora to help your content reach a larger audience. In this article we will provide a basic introduction to Quora and further discuss Quora marketing strategies to help you get website traffic.
What is Quora?
Quora is a platform consisting of questions and answers crowdsourced by their online community. Users ask questions for their fellow users to answer.
These Q&As show up in feeds which are organized based on the number of downvotes and upvotes the answers have received. Quora relies on its community members to provide the content of the platform.
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How to Build your Profile on Quora
You’ll want to complete your Quora profile to the fullest extent. The more complete your profile is, the higher your credibility. If another user reads one of your answers, the next natural step is to explore your profile. This gives you the opportunity to make a good first impression and have your profile support you in that you know what you’re talking about.
Quora profiles have options to add education, employment, and location credentials. If you’re answering questions about what it’s like to live in a big city, boost your credibility by listing the metropolis you live in.
If you’re answering questions about managing employees, if users see on your profile that you’re in a management role, this will create credibility. If you’re answering questions about marine biology, it would be best to list on your profile that you have a university degree in marine biology.
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Your profile also shows how many questions you’ve asked, answers you’ve written, shares, posts, followers, and who you follow.
As you begin to interact on the platform, you’ll start building up these numbers. The more your numbers increase, the more this shows other users on the platform how involved you are and how much you contribute.
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Make sure to add your social media profiles as well. This further boosts your credibility. If users like your content, it also gives them another place to find more from you. Having your social media channels linked also allows you to share posts to your various accounts.
The Type of Questions to Answer on Quora
In order to maximize your time on the platform, be thoughtful in choosing the questions you’re going to answer. You’ll want to choose questions based on their relevance to the content on your website. The answers you’re able to provide should have an obvious correlation to your website so that it makes sense to the reader when you link back to it.
If you’re answering questions then randomly linking your website without any apparent connection, this will come across to other users as spam. Once they click on your link and realize it’s not relevant to the topic being discussed, they’ll probably exit out of your website. This can result in a higher bounce rate, which you do not want.
Beyond the obvious questions, search for questions that really show your expertise. For instance, if you’re well versed in the field of photography, look for questions on camera equipment, lighting, modeling, printing services, and editing software. Think beyond the obvious. Consider questions from all aspects of your field of expertise.
How to Answer Questions on Quora
Under the “Answer” portion of the website, you’ll want to add topics you’re well versed in so Quora can start listing questions for you to answer. This is the pencil and paper icon at the top bar of the website.
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Once you’re under the “Answer” tab, click on “Add Topics.” Here is where you’ll add topics you consider yourself to be an expert in. This helps both you and the platform continue growing, by making sure knowledgeable people receive the right questions.
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Be Thorough
Quora is not a platform limited by the number of characters you can have. On other platforms like Facebook, Twitter, and Instagram, users can be burned out or bored by tediously long threads, posts, and picture slide decks. However, Quora is made for lengthy responses that are full of informative content.
Don’t forget to include visual aides. This includes pictures and infographics. Images will break up the text, stand out in users’ feeds, and grab their attention. Using images from your website can help your followers recognize your answers throughout the platform as they become more familiar with your brand’s visuals.
Be Human
In addition to sharing your knowledge, Quora is also a platform where you can show your personality. Answers are more engaging when they feel authentic instead of robotic. Users are on the platform to be educated and entertained, so they don’t want to feel like they’re reading a textbook.
Another Quora marketing strategy to help you get website traffic is to share personal stories in your answers. Sharing stories from your personal life helps users feel connected to you and invested in following your profile. Your answers can be more memorable this way too.
Share Your Successes and Failures
Part of being human on Quora is sharing not only your successes but your failures too. Sharing your mistakes humanizes you, makes you relatable, and also helps other users learn from you. Think of it as an opportunity to share what you learned from your mistake. It helps you share knowledge on a certain topic that you’ve paid your dues in.
Conclusion
Quora is a Q&A platform crowdsourced by its users. Quora’s online community asks and answers each other’s questions. They also upvote and downvote each other’s responses. The community members provide the platform’s content.
A few Quora marketing strategies to help you get website traffic are to build your profile to the fullest extent, be choosy in the questions you answer, and write thorough answers that show your personality. Always keep your website’s content in mind, because you want to answer questions where you can link back to your website in your response.
Even though it sounds like a simple process of asking and answering questions, these techniques are designed to help create better interactions on Quora and to help generate more website traffic.