Quora marketing strategies to help you get website traffic

Quora can send steady website traffic if you answer questions your buyers ask, thoroughly and on Quora itself, and add a link to your site only where it genuinely helps the reader. Quora's own rules allow self-promotion only as part of a sincere, direct and helpful answer, so the strategies that work are the ones that put the reader first.

What is Quora?

Quora is a question-and-answer platform where the community writes the content. People ask questions, others answer them, and readers upvote or downvote the answers. Quora says it covers more than 300,000 topics, from software and marketing to careers and travel.

For marketers, the appeal is intent. People on Quora are actively asking questions, often while they research a problem or a purchase. A good answer reaches them at that moment, and it stays on the question page for everyone who finds the question later.

Should you use a personal or a business profile?

Quora supports both, and many companies use both:

• Business profile. Writes as "we" and builds brand credibility. Quora says it suits questions that mention your company, products or services, which makes it ideal for company FAQs. Answers that promote products or services must be connected to a Professional Business Profile. Business profiles can use the company name and show a business icon.
• Individual profile. Writes as "I" and builds thought leadership. It suits expert advice and personal experience. A founder, marketer or salesperson answering as themselves can feel more personal than a brand voice.

How do you build a credible Quora profile?

Your profile is where readers go after a good answer, so make it count. Quora's advice is to fill out all available fields, because a complete profile gives the community clear signals of your credibility.

• Use a real photo or your company logo
• Write a short, specific description of who you are and what you know
• Add credentials that show your role and experience in the topics you answer
• Add your website and social links so readers can find more from you
• For a business profile, add your location and the industry topics you work in

Which questions should you answer on Quora?

Choose questions where your expertise and your website's content overlap. A link only earns clicks, and avoids looking like spam, when the reader can see why it belongs in the answer.

Quora's tips for businesses suggest focusing on:

• Highly followed questions, because more people will see your answer
• Questions with no answers yet, where a good answer stands out
• Questions you can answer well in under ten minutes, so you can answer consistently

Think beyond the obvious. A company selling email software can answer questions about deliverability, cold outreach, newsletter growth and marketing careers, not just "What is the best email tool?" Search Quora for the problems your customers describe in sales calls.

How do you write Quora answers that drive traffic?

Answer the question on Quora

Quora says an answer should make sense without leaving Quora, and users should not have to click away to find the answer. Give the full answer first. Then link to your site for readers who want more depth, a template or a tool.

Be thorough and easy to read

Quora suits long, useful answers. Use short paragraphs, subheadings and proper lists, and check spelling and grammar. Images and videos should add something, and Quora asks that image- or video-only answers include captions. If you quote someone else's material, put it in a block quote with a clear source.

Be human

Quora says personal stories of successes, failures, mishaps and behind-the-scenes details perform well. Readers connect with real experience more than with polished marketing copy. Share what you tried, what went wrong and what you learned. Mistakes make you relatable and teach readers something useful.

Link with care

Quora's rules for businesses are clear:

• Self-promotion is only allowed within a sincere, helpful and direct answer
• Self-promotional links that don't directly help answer the question are not allowed
• Affiliate links are not allowed

Be open about your connection to any company or product you mention. Readers trust answers more when they know where the writer stands.

Repurpose your best content

Quora suggests reusing blog content in answers, as long as you answer the question on Quora rather than just linking out. Turn a section of a strong blog post into an answer, adapted to the exact question, then link to the full article.

How can Quora Spaces help?

A Quora Space is a community built around one idea, business or topic. Businesses can use a Space to collect their answers and posts in one place, invite other contributors, grow a following and, if they want, offer paid memberships. To create one, click Create Space on the Quora home page and set the name, description and details.

A Space works best when it is about a topic your audience cares about, not just your company news.

Should you use Quora Ads?

If organic answers work, ads can scale them. Quora Ads include:

• Promoted Answers, which put your best answers in front of more readers
• Image, video and text ads
• Lead generation forms
• App install ads

Quora describes its targeting as reaching people while they are asking questions about a topic, and advertisers control spend with campaign and daily budgets. A sensible approach is to promote the answers that already earn upvotes and clicks.

How do you measure Quora marketing results?

Add tracking parameters to the links in your answers and profile, so your analytics shows exactly which answers send visitors and which of those visitors convert. Track:

• Visits and conversions from each answer
• Views and upvotes on your answers
• Followers on your profile or Space
• Leads and pipeline influenced by Quora traffic

Review every month, write more answers like the ones that convert and update older answers that still get views.

Quora works well alongside other community channels. See our guides to Reddit marketing strategies and forum backlinks.