There is a plethora of content online and it’s become increasingly difficult for brands to compete and get noticed. In order to stand out, you have to produce content that is engaging and showcases why you are different.
Infographics are a great way to help your online content stand out, provide value to your audience and highlight important parts of a story or presentation. Let’s take a look at some of the top reasons to use infographics inside your marketing.
What are Infographics?
Infographics are pieces of visual content that are meant to communicate complex data into an easily understandable format for an audience.
They meant to condense research and numbers into a graphic that is both fun and easy to consume and understand.
Infographics combine text, images, graphs and charts and present them in a creative way for people to understand.
Popularity of Infographics
In recent years the use of infographics in digital marketing has significantly increased because of how effective infographics are in stimulating and engaging audiences.
According to Xerox, over 65% of brands use infographics in their content marketing and is expected to continue to rise in 2021.
Infographics can also help boost your website traffic by more than 12% according to DemandGen.
For further reading behind some of the statistics on infographics, checkout the article below.
Recommended Reading: 20 Infographic Stats and Facts for 2020
Reasons to Use Infographics Inside Your Marketing
#1) Infographics Illustrate a Story More Effectively
Infographics are very effective in condensing details of a long story into visual facts which people can easily relate to and identify. It can also tell a story in a much friendlier and engaging way compared to simple text.
Graphic visuals along with text have the ability to leave a lasting impression about a brand and it’s related message.
#2) Humans are Visual Creatures
It’s no question that humans are visual creatures. We make decisions and form opinions about the things we read, hear and see every single day.
We rely heavily on visual cues in order to learn and adapt to our environment. Infographics tap into our primal instinct by helping us visualize concepts and ideas in order for us to connect with an idea and understand it.
#3) Infographics Highlight Important Data to Improve Stance
Infographics are extremely helpful in highlighting important data in order to help you make better decisions. These can be purchasing decisions, voting decisions, traveling decisions, diet decisions and so much more.
They can directly point to the data you need in order to stay informed and make decisions quicker. Take the following example infographic below on “Reasons You Should Visit Chicago – The Windy City”
The infographic highlights some very fun and engaging facts about Chicago that can help you make the decision of whether or not you will visit it in the near future. It’s clear, concise and looks visually pleasing to the eye.
#4) Infographics are Very Shareable
If someone sends you a piece of content that is very unique, informative and entertaining it’s highly likely that you share it with your friends and family.
If an infographic clearly explains a point, references useful data and people generally find it helpful, they are very likely to share it with others.
This can be especially helpful inside your digital marketing strategy because the more people that share your infographics the more website traffic and recognition you will get online. Infographics can also function as a great source of organic backlinks back to your website.
#5) They Take Your Reader Through a Structured Process (improves time spent on site)
Infographics are very effective in helping walk you through a complicated process, schedule, timeline or even a full scale story. Infographics can carefully articulate a complex process down to its individual steps.
Take the following example below which is an infographic that details a time-line for exam preparation.
This infographic carefully goes over an exam prep timeline which people can use as their own framework for preparing for an exam.
#6) Infographics Are Fun and Engaging
Infographics can be very fun and engaging for your audience in order to help them learn complicated concepts and ideas.
They can simplify complex points into visual graphics which sustain the attention of your audience much easier than other media formats.
#7) Infographics Help Spread Brand Awareness
Using infographics inside your marketing is a great way to spread brand awareness and get people familiar with your design style.
Featuring the name of your company, brand or product throughout your infographic is a great way to spread the word about the products and services you offer.
If your company sells pizza this would be a good infographic to feature in your store and inside your advertising and marketing.
#8) They Help Start Conversations
If people walk by a commercial space, food spot, mall shops and kiosks and see an infographic that catches their attention they will most likely take a peak and read it.
Infographics are great at informing the public about upcoming events, sales, discounts and so much more. As a result they can be used as a source of promotional material for your marketing which gets people talking.
People love to refer their friends and family when they notice something that involves value. They even do it without realizing it half the time.
#9) Infographics Summarize Data Efficiently
Using infographics inside your marketing stack is an efficient way to summarize large data points in a way that is understandable and engaging to your audience.
Most people don’t want to spend time and energy reading through massive data files. Using an infographic is an excellent way to highlight important data points that an audience is looking for and will find useful.
#10) Provide Aesthetic Value to Your Website
Lastly, infographics provide a unique experience for visitors when they visit your website. They create a unique aesthetic that is difficult to replicate and can leave lasting impressions on visitors.
People will remember unique infographics because visuals are simply easier to remember than plain pieces of text. They also create an experience for your audience when they are searching for something online.
If people enjoy the experience on your website, chances are they will stay longer and look through your other content.
As you can see, infographics can be a great compliment to your existing marketing strategy and there are many ways in which they can impact the growth of your business and awareness of your products and services.
If you are serious about your marketing, we highly advise making infographics a part of your strategy.