Nowadays, competitors in the same industry offer very similar products and consumers have countless choices between products or services that are more or less the same quality. For a business to stay competitive, they need to offer something their competitors can’t.
In today’s corporate world, one thing that can put you above your competitors is what kind of client experience you offer. As much as 73% of customers agree that customer experience helps to drive their buying decision.
If you want to be a success in your field, here is how you can build a seamless client experience.
Table of contents
Send corporate gifts
Corporate gifts are presents that a business sends out to its employees, partners, or clients. You can celebrate a milestone or a special occasion with a corporate gift, or just send one to improve the client experience.
Doing this is a great way to impress your clients and build strong relationships with them that will last. If you put in the time and effort to send corporate gifts, you will show your clients that you appreciate them and their business, not just the money they bring to your company.
You can also send corporate gifts to prospects that will give them the push they need to become clients. If you’re new to corporate gifting, Hoppier has some great ideas you can check out. If you compete with a few other companies for an important contract, that one corporate gift may give you the edge you need.
Related; Keep your clients happy
Always ask for feedback
Send out surveys and ask for feedback to find out what kind of problems and frustrations your clients are dealing with and what changes they would like to see in your business. Don’t shy away from negative feedback because it will pinpoint the issues you need to fix as soon as possible.
This information will be invaluable when you’re creating the ideal client experience because you will be able to provide them with exactly what they asked for.
However, when you ask for feedback, make sure you actually use the information you got. This will show your clients that you’re willing to listen to them and want to improve your products or services.
Related Reading; 6 reasons Why Measuring User Experience is Important.
Know your buyer personas
If you don’t know your clients, you will never know how to provide them with the experience they want. A buyer persona represents the type of people who work with your business most often and includes information about them such as their age, gender, profession, interests, and purchase history.
For example, it’s much different if you’re a business that caters to Millenials than if you cater to Baby Boomers. These two generations are extremely different and require a different approach.
Talk to your team and try to see a pattern in the types of clients you already have so your sales team will be able to help you with this. Your marketing team can tell you what type of advertising works best for your buyer personas. Once you have all of that information, you will be more equipped to talk to your customers in their language.
Make personalization a priority
Back in the day, the shopping experience was mostly impersonal and the customer’s individuality didn’t matter. But times have changed. Now, the most successful businesses are the ones that understand their customers and clients are all unique individuals who have different needs and wants.
This is where personalization comes in. Offering a personalized experience to each client makes their shopping experience more convenient and enjoyable, it shows you care about them and their interests and keeps them more engaged.
As much as 80% of consumers are more likely to buy from a company that provides a tailored experience. To do this, you can collect data on your clients and create an experience that was made specifically for them.
Personalization can include small touches like addressing clients by their first and last name, or tailoring the content they see on your website based on their browsing and purchasing history. Keep in mind that a lack of personalization might be one of the reasons your email marketing campaign is unsuccessful.
Related Reading; How to personalise your website.
Final thoughts
Never forget that you exist because of your clients, not the other way around. That’s why you need to do everything in your power to make your clients choose your business and stick around. You can do this if you offer them a seamless client experience that they won’t be able to walk away from.