Stickers are often an afterthought in marketing campaigns. But that doesn’t mean they are ineffective. 

Did you know you use 21% less cognitive effort when looking at a print ad compared to a digital ad? 

When businesses around the world are increasingly shifting towards digital marketing, print mediums like stickers have survived due to their ingenuity.

Stickers can be a potent marketing tool. Everyone remembers the stickers we saw as children all over the streets. 

While digital ads are now way more common, stickers have retained their charm. Compact, customizable, and easy to distribute – that sums up their merit.

Marketing a product or service with stickers can be challenging yet extremely rewarding. 

The good news is that custom stickers are now better than ever. Helloprint’s custom stickers, for example, are a great way to promote your brand and deliver craftsmanship at an affordable price. Such high-quality stickers take your marketing game to the next level. 

How sticker marketing can create a buzz for your business

Instead of looking at different ways to use stickers in marketing, we will talk about how to use them to boost your sales and brand awareness. These are approaches for you to keep in mind while designing and distributing stickers. Without wasting more time, let’s find out how sticker marketing can create a buzz for your business. 

1. Save money with sticker marketing

Sticker marketing does not have to be your exclusive marketing channel, but it can sure be a part of it. It costs very little to produce and distribute high-quality, engaging stickers. Their low cost allows you to squeeze them into any marketing budget.

Stickers are most cost-effective when they are durable. Consider investing a little more initially to make it last for a long time. 

Unlike social media marketing, you do not have to constantly publish new content to maintain brand engagement. A sticker makes a lasting impression if it’s attractive and engaging enough. It can even have a better impact on the audience than possible with social media marketing if done right.

Taking the first steps in sticker marketing doesn’t cost a lot of money. Give it a try to see how it works for you without putting a lot at stake. 

2. Soft sell products with stickers

Stickers are a great way to soft sell any service or item. Soft selling refers to marketing an idea instead of a product. 

A famous example of it would be Nike’s famed Just Do It slogan. It is an inspirational slogan that can create a lasting impact on your mind without you thinking about Nike products directly. However, the connotation of Nike items will inevitably come when you see this slogan, be it on a sticker or elsewhere.

Stickers are typically small and do not allow detailed descriptions about businesses. Trying to shove in details will make it unappealing. Instead, soft sell your brand through stickers. Sell the idea of your brand instead of specific products/services. You will be amazed to see how effectively stickers can sell your brand image. 

3. Include a call to action (CTA) in your stickers

A CTA is very important for any marketing tool. Without a call to action, your customer does not know where to go or what to do if they want to know more about your business. In digital marketing, adding a CTA is very convenient – just put a link to your social media handles and website. You can also add an email id or phone number. With print media, it is a different ball game.

While adding a CTA to a sticker, make sure that it does not ruin the aesthetics of the sticker. 

The CTA should blend into the design of your sticker and look like an organic part of it. Including your website URL is a safe bet, but you can also add social media handles or contact numbers. Keep it muted and don’t let it come in the way of your sticker’s visual appeal. 

4. Giving away stickers will boost awareness

Stickers are a great giveaway item. The great thing about stickers is that they have an aesthetic value. 

Unlike a flyer, they can find homes in people’s fridges, wardrobes, laptops, and other places. When you give stickers to your customers, they are very likely to keep them, if not use them.

With attractive sticker giveaways, you can dramatically increase your brand awareness. You can even promote the event on digital platforms, and achieve a beautiful synthesis of online and offline marketing. If your stickers manage to carve an aesthetic value for themselves, it will even boost sales.

Stickers can be an integral part of your marketing campaign. They are produced at a cheap cost, so giving them away won’t disrupt your budget. At the same time, you will be indirectly promoting your business. From both perspectives, it’s a win-win situation. 

5. Use stickers to connect digitally

It might sound oxymoronic, but you can use stickers to drive website traffic and connect with people over social media. Technology has made it possible for you to now connect digitally through a print medium. 

The invention of scannable QR codes and the ubiquity of smartphones make stickers an effective marketing tool even in 2021.

A QR code in your sticker also acts as a CTA. It is an easy and convenient way for people to know more about your brand. The tech-savvy youth, in particular, will be comfortable in this mode of marketing.

For stickers with digital, scannable codes, you must choose high-quality material and print. If your codes are tampered due to wear and tear, they’ll be of no use. Place such stickers indoors, at places like cafes, restaurants, and bookshops. Your website traffic data will show you how good or bad your stickers are doing. 

6. Use stickers for guerilla marketing

Guerilla marketing refers to different ways of marketing that focus on surprising a potential customer with unconventional marketing techniques. 

Without sticking to the dictionary definition of the term, we can broadly understand it as non-mainstream marketing techniques that generally evoke a strong reaction from the customers.

Stickers are so effective in guerilla marketing since like guerilla armies, stickers are compact. It is easy to deliver stickers to different places within a short time. They also have low production costs, so you can order a new batch on short notice. As such, you can use stickers wherever and however you want without worrying about time delays and budget mismanagement.

Stickers can easily glide into packages and products. They can double up as a product and a sticker. Deliver your stickers to unexpected and unfamiliar places for creating a stronger impression on the customers’ minds. 

7. Reach target customer base with stickers

In social media marketing, analytical tools help us target our customer base and potential customers. You do not get such analytics for offline marketing, but it’s easier in a way to target a particular demographic.

For instance, if your business wants to attract the youth, you can easily distribute stickers in places where the youth population spends the most time. It can be a game parlor or a mall or a theme park. Once you identify the place, you can simply stick your stickers in and around those places and reach your target customer base.

Stickers can also make their way inside magazines and even newspapers. It is another great way of getting your message across to the people who can benefit from your business. If you are selling a health and wellness product, go ahead with health and fitness magazines. The same principle applies to fashion magazines, business magazines, and more. Reaching the target customer base with stickers is ridiculously simple. 

8. Turn your stickers into a profitable product

We already mentioned the importance of your sticker’s aesthetic value in some other points. Here we are suggesting you take that advice to the next level and start making your stickers the product itself.

Stickers have an aesthetic value in our society. For many of us, some stickers hold a nostalgic place in our hearts. That is precisely why they perform well as home development products.

Stickers are used in many different ways. Some are nothing more than flimsy stickers hanging on to glass panels, others can double up as a coaster or a mousepad. The more innovation you bring into your stickers, the higher the chances of people wanting to buy them.

A sticker’s physical and artistic quality is very important if you want to sell them as a product. It could be worthwhile to hire a specialist who can create or design amazing stickers. Any sticker you sell will also be a promotion of your brand. Investing in a designer here is similar to investing in a marketer. 

Conclusion

Contrary to popular belief, sticker marketing is still as effective as it used to be. The way it engages and connects with customers has changed, but its value remains crucial in marketing. 

Giving sticker marketing a try might open up new avenues for people to connect with your brand. 

Our tips and ideas will give you a complete understanding of the factors to take care of while marketing with stickers.