6 Reasons Why Social Media Marketing is Important for Your Business

Most people already know that having a solid plan for social media marketing is extremely important in today’s digital landscape. It can help you spread information about your business, what it does, and it allows you to engage with customers in a non-traditional way.

In this article we will explore why social media marketing is an important component to running a thriving  business. Some of the reasons will surprise you.

Cost Effective

If you are a small business and you run your social media marketing in house, it can be extremely cost effective. Setting up a Facebook page, Google My Business, Instagram account or even a twitter is 100% free. These are some of the most important social media channels to get started with in order to get your business found online.

Recommended Reading: Growth Hacking Facebook Strategies to Grow Your Website

You can grow your page on social media by providing consistent content, engaging with people who show interest in your products and services and by seeing how you can help to serve them. By creating great content and consistent interaction with your audience, you can slowly grow your business in a very cost-effective way.

Improves Brand Visibility and Authority

In order to increase your customer base, it’s important to establish strong brand visibility and authority online. One way to increase your brand visibility is by creating high quality graphics which people can easily relate to.

Recommended Reading: 10 Reasons to Use Infographics Inside Your Marketing

Infographics are also another strong way to break down your message and educate people on your product or service. They are highly engaging and can spread easily online if  they are done nicely. Great graphics can help people identify your brand and make people aware of your products and services.

Allows You to Learn About Your Competitors

Another powerful reason why social media marketing is important is because it can help you learn about your competitors. Business profiles on social media networks are easily accessible to the public with a quick Google search.

This presents a great opportunity for you to spy on your competitors and gain an idea of the kind of social media marketing tactics they use and what kinds of content their customers respond to.

Go through your competitor’s social media posts and see what kind of posts, comments, and the methods they use to engage with their audience. Read the common questions, inquiries, and complaints their customers must see where you can help to step in and improve.

Focus to capitalize where your competitors are lacking, and your customers have demand.

Tap Into the Buying Patterns of Your Customers

Since social media networks are open to all people, it allows businesses a chance to follow the customers’ common buying patterns and opinions about products and services.

Getting better accustomed to your customers’ buying patterns can keep you more informed about their likes, dislikes, ideal price points and interests.

This can allow you to mold a better social media marketing strategy in order to not only attract new customers but retain old ones.

Knowing your customers’ buying patterns can help you create more targeted marketing campaigns that will increase your engagement with your audience and increase your sales.

Allows You to Build Relationships with Your Customers

One of the biggest advantages to using social media marketing to your advantage is the fact that it allows you to build great relationships with your customers. A business which connects with its customers is a business which can grow significantly on all levels.

Recommended Reading: 7 Types of Emails to Help You Build Unbreakable Relationships with Customers

The reason is because customers will not only trust you with the product or service you offer, but also get to truly know your business and your mission. Customers want to feel like their opinion matters and that their concerns are taken seriously.

Social media marketing can open the door to help you get more informed on what customers want and how you can help them.

Learn about what your customers like, what they dislike and how you can help them with your products or services.

Provides New Medium for Product and Service Promotion

Not enough businesses take social media marketing seriously. It can function as a serious mode to drum up new business if you take the necessary time to create consistent and engaging content. If you choose to use paid advertising options through Facebook or Instagram for example, you can attract a flurry of new buyers you didn’t even know were looking for your products and services.

If part of your business sells products online, it is extremely important to use social media to showcase your products and services. One free method to do this is by going into relevant Facebook groups and interacting with people. Checkout the following article below for further information on how to do this.

Recommended Reading: Growth Hacking Facebook Strategies to Grow Your Website


Social media marketing can be a great way for you to grow your business, connect with new customers and strengthen your relationship with old customers. It can function as a mode of communication for your customers and a way for you to connect to them.

On top of that it also allows you to learn about your competitors, what makes them successful and how you can emulate some of the social media marketing strategies that have made them successful.