December 15, 2021 A sneaky and oftentimes underutilized advertising strategy is stealth marketing. It's a strategy of advertising a product without consumers noticing it. In this article, we will explore what stealth marketing is, how it works, and some interesting examples you may have never considered. What is Stealth Marketing? Also commonly referred…
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December 14, 2021 Drafting a marketing analysis is already challenging in itself. This fact, however, is made even more challenging when you’re creating a market analysis for a B2B company. But the reason why you need it is simple. Companies that are in the B2B industry need to assess the marketing dynamics of…
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December 14, 2021 In the present day, you need exceptional marketing strategies to launch a successful virtual event. With the high competition in the virtual event space, you must stand out to: Drive conversionsAttract audience's interestBoost attendance for your upcoming virtual event Remember, all virtual events happen online on platforms like Twitter, Instagram,…
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December 14, 2021 No matter how brilliant your business idea is, you can't serve everyone. Hence, you need to know your target audience. Even if everyone on earth uses the product you offer, you must learn to identify those that'll pay. If you’ve been paying attention, you’ll notice that many global brands have…
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December 13, 2021 What is Account-Based Marketing ABM? Account-based marketing is a business model which focuses on attaining specific target accounts within a market. It uses targeted marketing campaigns designed to engage each account based on its attributes and needs. Account-based marketing tends to be used with large scale brands that target larger…
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December 6, 2021 Marketing is a creative, analytical, and ever-changing career path that offers an exciting opportunity for young professionals. As brands, print media, and the digital landscape continue evolving, the field of marketing has to continue growing to meet new demands. The demand for marketing professionals, specifically ones with digital marketing skills,…
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