If you've ever been out to a restaurant, bar, mall, or any retail location, you will have most likely experienced businesses targeting you with very specific ads that are relevant to your current interests. This is the main strategy behind proximity marketing. The massive rise in mobile advertising has enabled...
Stickers are often an afterthought in marketing campaigns. But that doesn’t mean they are ineffective. Did you know you use 21% less cognitive effort when looking at a print ad compared to a digital ad? When businesses around the world are increasingly shifting towards digital marketing, print mediums like stickers...
Have you ever noticed an ad on Facebook for a product you were just searching for on Google? It’s not a coincidence, it’s native advertising. As consumers, we come in contact with native advertising almost every day without even realizing it. From websites to social media apps, native advertising is...
Best Social Media Tools and Software of 2022 As of October 2021, there are 4.55 billion social media users in the world. Social media is a marketer’s bread-and-butter for putting their brand in front of its target audience. But marketers have hats to wear. With a ton of areas to...
B2B marketing campaigns are highly dependent on email marketing. However, simply sending the emails to your contact list, no matter how good the content is, would rarely deliver the desired result your content deserves. Leveraging the huge amount of data that your email campaigns generate, you can gain data-driven insights...
As a marketer, it's important to stay up to date on the latest marketing tools that can help you save time and engage your audience. An effective way to engage your customers and audience is by creating presentations, polls, and quizzes. People like to feel like they are a part...
