PsychoGraphic Segmentation In Marketing: What is it and Why It’s Useful
Psychographic segmentation is a marketing strategy which divides consumers into different group types based on different psychological characteristics with the
Marketing KPIs To Help You Measure Performance and Stay Competitive
Some of the most important marketing KPI’s you should be tracking inside your business in order to measure your marketing performance and stay competitive
How To Determine the ROI of Account-Based Marketing?
Account-based marketing is more relevant than ever. The effectiveness of this kind of marketing strategy is often debated. We have a solution though.
Differentiated Marketing – What is it and How it Works?
Differentiated marketing strives to increase sales at the end of the funnel. Make sure you follow the right steps before you are going to start, read them here.
Business to Consumer (B2C)
What is B2C, different types and best Strategies?
Business To Business (B2B)
What is B2B and what is difference with B2C?