Tag archives: General Marketing

How do brands get their audience excited for the launch of upcoming products and services? In order for brands to create buzz around new products and services, they use a technique called buzz marketing.   In this article we are going to define buzz marketing, discuss different types of buzz marketing,…

Before you spend your time and effort planning and launching your business, you will have to choose a name. During the initial stages, having a name in place can help you focus. It will also help you be consistent with your early marketing and advertising efforts. The name you choose…

Persuasion might have earned itself a bad reputation next to less favorable tactics like manipulation, but persuasion isn’t inherently malicious. In marketing, persuasion is an effective technique for motivating someone to take a specific action. This can mean purchasing a product, providing an email address, or visiting a brand’s website.  …

If you’ve ever been out to a restaurant, bar, mall, or any retail location, you will have most likely experienced businesses targeting you with very specific ads that are relevant to your current interests. This is the main strategy behind proximity marketing. The massive rise in mobile advertising has enabled…

Stickers are often an afterthought in marketing campaigns. But that doesn’t mean they are ineffective.  Did you know you use 21% less cognitive effort when looking at a print ad compared to a digital ad?  When businesses around the world are increasingly shifting towards digital marketing, print mediums like stickers…

Have you ever noticed an ad on Facebook for a product you were just searching for on Google? It’s not a coincidence, it’s native advertising. As consumers, we come in contact with native advertising almost every day without even realizing it.  From websites to social media apps, native advertising is…