Application Programming Interface (API)
What is an API and why are they important?
Authentication; what is it, different types and why it is important
How to create a Banner Ad and its Best Practices
What is Comparative Advertising? Why you should use it and real life examples
Cost Per Action (CPA)
CPA: what is it? How to calculate it and lower its costs?
Cost Per Click (CPC)
CPC; what is it? How to calculate it and everything else you need to know