Author archives: joran

The marketing agency landscape, particularly that of a digital agency, can be a competitive and challenging one to navigate. For the last two years, agencies have had to compete with the additional challenges posed by COVID-19. So, if you are an agency still on its feet, and looking to scale…

For many companies, SDR’s are instrumental in driving sales and getting the product out to customers. To evaluate sales development teams’ progress and demonstrate the influence they may have on the company’s bottom line, it’s critical to set clear metrics and targets for them to meet. In this article, we…

How do brands get their audience excited for the launch of upcoming products and services? In order for brands to create buzz around new products and services, they use a technique called buzz marketing.   In this article we are going to define buzz marketing, discuss different types of buzz marketing,…

Zoho is one of the most popular and well-known software vendors for small to mid-sized businesses. They have a suite of over 40 different SaaS products to help you run your business effectively. CRM software will vary from business to business needs and the kind of scale the business requires….

Before you spend your time and effort planning and launching your business, you will have to choose a name. During the initial stages, having a name in place can help you focus. It will also help you be consistent with your early marketing and advertising efforts. The name you choose…

Going viral can happen by accident, or it can be strategically planned by forward-thinking marketing professionals looking to boost the reach of a particular brand. Viral marketing can be important for your business because it’s essentially free advertising.  You can’t always predict what the internet is going to grab onto…