Author archives: joran

In order to improve as a digital marketing professional, it’s important to stay up to date with current trends and pick up new skills as the market changes. In order to help marketing professionals and people interested in data and furthering their career online, Google has release their Digital Garage…

Persuasion might have earned itself a bad reputation next to less favorable tactics like manipulation, but persuasion isn’t inherently malicious. In marketing, persuasion is an effective technique for motivating someone to take a specific action. This can mean purchasing a product, providing an email address, or visiting a brand’s website.  …

Do you desire to build a website that boasts high conversion rates? If so, you’re not alone, as this is the dream of every business owner with a website, be it an affiliate site, marketing blog, e-commerce website, or lead-gen site. However, you can’t realize this dream without first learning…

If you take a look at business technologies nowadays, you’ll find that some of the most efficient tools a few years back are now obsolete to some extent. This is because the industry is constantly changing, and so does the technology that comes with it. That’s precisely why most successful…

If you’ve ever been out to a restaurant, bar, mall, or any retail location, you will have most likely experienced businesses targeting you with very specific ads that are relevant to your current interests. This is the main strategy behind proximity marketing. The massive rise in mobile advertising has enabled…

Stickers are often an afterthought in marketing campaigns. But that doesn’t mean they are ineffective.  Did you know you use 21% less cognitive effort when looking at a print ad compared to a digital ad?  When businesses around the world are increasingly shifting towards digital marketing, print mediums like stickers…