Sales Loves MarketingGoogle Digital Garage was Google's free online training platform for digital skills, launched in 2015 and best known for its Fundamentals of Digital Marketing course and certificate. It no longer runs as a separate site. Its pages, including the old course pages, now redirect to Grow with Google. Google's marketing training now lives in three places: Grow with Google, Skillshop and the Google Career Certificates on Coursera.
What was Google Digital Garage?
Digital Garage offered free courses on digital marketing, data and technology, career development and search engine optimization. Its flagship was Fundamentals of Digital Marketing, a self-paced course that ended with a certificate from Google. According to Wikipedia, that course was taught together with a university and the Interactive Advertising Bureau Europe.
What happened to Google Digital Garage?
On 1 November 2026, every Digital Garage address checked, from the home page to individual course pages, redirected permanently to Grow with Google at grow.google. The Grow with Google site does not list Digital Garage or the Fundamentals of Digital Marketing course.
If you earned a Digital Garage certificate in the past, keep your own PDF copy. The old pages no longer load, so you may not be able to download it again.
Where can you learn digital marketing from Google now?
Google Digital Marketing and E-commerce Certificate
This is the closest replacement for a broad digital marketing course. It is one of the Google Career Certificates that Grow with Google lists, and it runs on Coursera. According to its Coursera page:
- It is beginner level, with no experience or degree needed.
- It takes about six months at 10 hours a week, at your own pace.
- It covers marketing and e-commerce basics, SEO and search ads, social media, email marketing, analytics, building an online store and customer loyalty.
- It includes AI training, including a course on using AI in a job search.
- In the US and Canada it costs $49 per month after a 7-day free trial. Coursera estimates most learners finish for under $300, and financial aid is available.
Prices were checked on 1 November 2026 and may differ by country.
Skillshop
Skillshop is Google's training platform for its own advertising and measurement products.
- Google Ads. Google lists certifications in Search, Display, Video, Shopping and Apps ads. You need a score of 80% or more to pass, and each certification is valid for one year.
- Google Analytics. Analytics Academy on Skillshop offers free courses and a certification for Google Analytics.
These are the right choice if you run campaigns or report on them. Google Ads certifications also count toward the requirements of the Google Partners program.
Grow with Google
Grow with Google now focuses on careers and AI. Alongside the Career Certificates, it lists a Google AI Professional certificate on Coursera and short, free AI lessons hosted on skills.google.
Which option should you choose?
| Your goal | Best fit |
|---|---|
| Learn digital marketing from scratch for a new job | Google Digital Marketing and E-commerce Certificate |
| Prove you can run Google Ads campaigns | Google Ads certifications on Skillshop |
| Learn to set up and read Google Analytics | Analytics Academy on Skillshop |
| Add AI skills to your marketing work | Grow with Google AI courses |
Is a Google certificate worth it?
A certificate shows you have covered the basics and can finish a course. It does not replace experience. For a job in marketing or sales, pair it with real work: run a small campaign, build a report in Google Analytics or write content that ranks, and show the results.
For other ways to build skills, see our lists of the best marketing courses and the best SEO courses, and read are marketing jobs in demand?
Frequently asked questions
Does Google Digital Garage still exist?
Not as a separate site. Every Digital Garage address we checked on 1 November 2026, including the course pages, redirects to Grow with Google at grow.google. Google's training now runs through Grow with Google, Skillshop and the Google Career Certificates on Coursera.
Can I still take the Fundamentals of Digital Marketing course?
The Digital Garage course pages now redirect to Grow with Google, which does not list the course. For a broad digital marketing program from Google, the current option is the Google Digital Marketing and E-commerce Certificate on Coursera. For product skills, Skillshop offers training for Google Ads and Google Analytics.
Is Google's digital marketing certificate free?
The Google Digital Marketing and E-commerce Certificate on Coursera is paid. In the US and Canada, Coursera lists it at $49 per month after a 7-day free trial, and financial aid is available. Analytics Academy courses on Skillshop are free.
How long is a Google Ads certification valid?
Google's help center says a Google Ads certification stays valid for one year. You take it on Skillshop and need a score of 80% or more on the assessment.