Marketing is a creative, analytical, and ever-changing career path that offers an exciting opportunity for young professionals. As brands, print media, and the digital landscape continue evolving, the field of marketing has to continue growing to meet new demands.
The demand for marketing professionals, specifically ones with digital marketing skills, is rising. In this article we will discuss what a career in marketing looks like, the types of jobs available in the field of marketing, the salaries of various marketing jobs, and if marketing jobs are in demand.
What Does a Career in Marketing Look Like?
From creativity to big-picture strategization, there are a multitude of ways to use your talents in a marketing career. But for those who are looking to pursue a formal education in marketing or make a career pivot from their current industry, the day-to-day of what a job in marketing looks like can be confusing.
Jobs in the field of marketing can look drastically different between agencies, brands, and individual professionals. Other factors like company size, the medium you work in (social media, SEO, digital, etc.), and the topics you cover (sports, events, fashion, etc.), will also impact what your career in marketing will look like.
A career in marketing will require you to be adaptable, a quick learner, and a curious professional. The way brands communicate with consumers changes, marketers have to be able to quickly adapt to using these new tools. Working in marketing means you could be coming up with creative ideas to solve problems, consistently creating content, and analyzing data.
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Marketing jobs are ultimately driven by sales and brand growth. This means that the more effective you are as a marketing professional, the more revenue you will bring the company. Working in marketing can be a fruitful career full of growth opportunities and healthy monetary compensation.
Different Types of Marketing Jobs
There are a variety of different types of jobs within the field of marketing. A few titles for jobs in the marketing industry include:
- social media manager
- event marketer
- marketing assistant
- copywriter
- marketing analyst
- brand manager
These examples span a variety of responsibilities, compensation, seniority levels, and skills.
A marketing analyst will study and analyze data from various sources, including the company, focus groups, and external sources. They will then compile this data into easily digestible presentations for clients, executives within the company, and other members of the marketing team. Data is an important part of marketing because it’s the information driving the creative decisions.
Being a social media manager for a brand means you’re responsible for the online presence of the brand. This puts you in control of the image a brand presents to the public and the way it interacts with its audience. A social media manager will plan campaigns, create content, collaborate with other brands, and interact with other social media users.
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An event marketer is responsible for creating memorable brand experiences for consumers. This can include creating pop-up shops for clothing brands, designing booth materials for corporate trade shows, or planning other public stunts designed for virality. A career in event marketing means you’ll need to be a great in-person communicator, perform in high-pressure situations, and be highly organized.
Marketing Job Salaries
The salaries associated with different jobs in the marketing industry vary based on location, experience level, type of company, and seniority level.
It’s also important to consider the different benefits offered by companies in addition to a base salary. Things like retirement savings account, health insurance benefits, bonuses, and stock options.
Marketing analysts can earn an average of approximately $65,000 per year. At the same time social media managers can earn approximately $75,000 per year. An advertising manager can earn an average of $135,000 per year. Salaries vary greatly depending on your role within the marketing industry and your location.
Are Marketing Jobs in Demand?
Marketing jobs continue to be in demand due to the important role it plays in driving revenue. The marketing industry offers a wide variety of career opportunities that are continually evolving to meet the ever-changing demands of brands and consumers. As brands look to boost revenue, they are going to rely on marketing professionals to help make this happen.
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As the way in which consumers interact with brands and make purchases changes, the way brands market themselves will also have to evolve. Digital marketing is an important part of any brand’s marketing strategy. The demand for digital marketing jobs to help take care of this task for brands is currently highly in demand.
Social media also plays a vital role in the way brands promote themselves and interact with their consumers. A brand can ruin the credibility they have with their loyal consumers through one bad tweet or Instagram post. Social media marketing jobs are highly in demand for these important reasons.
Marketing analysts continue to be an in demand role because they are the driving force behind marketing strategies and campaigns. As the marketing landscape transitions into the digital landscape, understanding consumer data, recognizing opportunities, and cultivating a digital strategy are now more important than ever.
Conclusion
A career in marketing looks different based on your job title, responsibilities, and who you work for. What does remain consistent through the marketing industry is the need to be adaptable, open to learning new things, a desire to be creative, and the organizational skills required to make deadlines.
Marketing jobs continue to be in demand as the industry adapts to the evolving digital landscape. As brands continue to look for new ways to increase revenue and form relationships with their customers, marketing jobs will continue to be in demand to help brands reach these goals.