Creating quality content for your website is extremely important when it comes to attracting organic search traffic, but it’s just as important to closely monitor the state of your website’s traffic performance across different pages.
As such, it’s important to periodically run SEO reports that can help you see where you can make improvements on your website and areas where you may be struggling with.
In this post we will look at some of the best SEMrush reports to run which can help you discover untapped keywords opportunities, website issues you never knew you had and how to improve your website structure and content to boost your rank in the SERP’s.
Below are some of the most popular reports you can run with SEMrush to help you get a better understanding of your SEO efforts and how your website stacks up to the competition.
Organic Search Report
Semrush’s organic search report will give you the following information below and then some:
- A website’s top organic search competitors
- The keywords which drive their traffic
- If they are ranking for SERP features
- Observe domains’ position changes
How You Can Use This Report
Understanding what your competitors are doing well in SEO and what kind of opportunities are there for your website to compete with can put you at a huge advantage when building your content.
The organic search report can help you discover vital information for competitive analysis in order to help you plan your content and campaigns.
Domain Analytics Report
The domain overview report is a data packed metrics report about a domain’s online visibility so you can quickly get a holistic view of your current web presence online. You will see some of the important data below.
- Organic and paid search traffic
- Use of display advertising
- Backlink profile
- Recent position changes in the SERP’s
- Organic keyword distribution
How You Can Use This Report
The domain overview report can give you great insight into your own domain as well as the domain of other competitors. You can see what kind of content is performing well for your website along with your competitors.
This can help you discover how to tweak your content in order to outrank and outperform your competitor and what kind of keywords you should be targeting in order to get more traffic to your website.
Backlink Analysis Report
The backlink analysis report gives you the ability to view your current backlink profile as well as the backlink profile of your competitor and make informed comparisons between multiple domains side by side.
Recommended Reading: How to Use SEMrush for Link Building – Full Guide
You can see data such as:
- Referring domains over time
- Backlinks over time
- New and lost referring domains
- New and lost backlinks
- Categories of different referring domains
- Top anchors for backlinks
- Referring domains by authority score
How You Can Use This Report
Despite popular opinion, backlinks still carry significant weight in organic search engine rankings. Link building and backlink maintenance should be a part of your SEO strategy in order to help your website’s page rank as high as possible.
As always, your backlink efforts should be white-hat and follow Google guidelines for SEO.
Traffic Analysis Report
The traffic analysis report is a useful report and a competitive research tool that gives you estimations of a website’s current desktop and mobile traffic. To reiterate, these are estimates and can be more accurate once you hook up your Google Search Console to SEMrush.
The tool will help you discover some of the following information below.
- Estimates of the total website traffic to any domain of your choice
- Visits, unique visitors, pages/visit, average site duration, bounce rates, etc
- Traffic sources
- Top destination sites
These are just a few of the data points you can see with this report.
How You Can Use This Report
This report can help you discover what kind of traffic strategies work well for your website or for one of your competitors. It’s a great way to find out what kind of content you should be producing in order to get more traffic to your site.
Advertising Analysis Report
The advertising research report can help you discover what kind of paid ads your competitors are using, see the keywords they are bidding and targeting and break down their live paid ad campaigns.
Some of the information which you can see in this report includes:
- Paid search position for keywords
- Estimated traffic cost
- Historical ad data
- Copies of competitors ads
- Full Google ads ppc data
How You Can Use This Report
By gathering data about your competitors’ paid ad campaigns, you can determine what kind of campaigns they are spending money on and what kind of pages are giving them the highest return on their ad spend
This report can help you identify high converting keywords and how your competitors are targeting those keywords in order to get conversions with their paid ad campaigns.