You probably have several items on your to-do list right now that need writing. A brochure update, the overdue company newsletter, or a blog post you’ve been meaning to write for a while, perhaps.
Have you ever used a copywriter? Or have you been creating your copy yourself? Perhaps it’s an expense you’ve been hoping to avoid. You learned to write at school, after all. You can throw a few words together and make them sound good, right? But is your writing not having a measurable impact?
Well, if this sounds like you, then you need to rethink your strategy. A professional copywriter can and will make a startling difference to your business.
We’ll explain all the benefits of using freelance copywriting services, as well as show just how diverse their skills are.
What Is a Copywriter?
A copywriter is a professional you can engage to write “copy” ( that simply means written material) for your business. We’ll explore the range of copies they can create for you later.
What makes a copywriting professional really valuable to you is their unique skill set. Pick somebody with both experience and talent, and they can offer you amazing ROI.
How? Because their ability to tune into your audience, pick all the right words, and put them in exactly the right order can entice more of your potential clients and customers to choose your business. Let’s explore this a little deeper.
Related reading; 12 tips and tricks for copywriters
How Can My Business Benefit From a Professional Copywriting Service?
Here are five proven benefits.
1. By increasing sales
Your chosen copywriter will have one goal in mind: to make you more money. But how do they go about achieving this?
Through creative, actionable content writing. Copywriters want your audience to feel something and do something. Every word they choose and sentence they craft will have this in mind.
For example, you own a domestic cleaning company. Your copywriter is going to make sure that every one of your potential customers reading your copy takes a moment to look up from their phone. They’re going to look around their room and feel, “Wow! My home could be so much cleaner and tidier. This place really isn’t looking as good as it could; if only I had more time.”
Then they’re going to dive back into your copy and learn exactly how your business can save them time and make their home spotless, and then they’re going to push the “Contact us” button.
The best professional copywriters are incredible at this. High-quality content that inspires action is what they’ve learned to do pitch-perfect every time.
2. By improving your relationship with your audience
Professional copywriters are experts in understanding and communicating with different audiences. They know exactly how to engage and excite your readers. They can adapt their tone of voice and style of writing to meet your audience.
A good copywriter will want to know a lot about your audience so they can tune their words correctly. Factors like age, income, location are all important. The more you know about your readers, the easier it is for a writer to get their copy spot on.
Copy that has both practical and emotive appeal for your readership can do more than improve sales. It can create a brand following, promote brand loyalty and increase engagement.
This leads nicely to the next point.
3. By strengthening your brand identity
A multi-talented copywriter can take your brand’s unique personality and tone of voice and weave it into all your copy, across all platforms. So whether it’s for your social media strategy or end-of-year reports, your unique voice is present.
As you probably already know, a consistent brand voice is really crucial. Brands that are consistent in their communications appeal more because they are easier for a customer to understand. They appear logical and dependable.
Freelance copywriters can help you out with brand storytelling, too. They can work your narrative into all your communications, thus capturing your audience’s attention. They can take advantage of every opportunity to share your values and nurture your brand’s relationship with its audience.
4. Because they know what works and what doesn’t
Still, think copywriting is something you could turn your hand to? Then let’s just think about the industry knowledge a copywriter has already gained. Here are just a few things a copywriter could tell you off the bat:
- The proven optimal length of an email subject line.
- How many words a blog post needs to have to get maximum social shares.
- How most people only read 20% of your web content and where exactly that 20% is.
Let’s not also forget that copywriters are sticklers for spelling, punctuation, and grammar. That’s important, given that stats given by LinkedIn suggest 59% of people would avoid buying from a business with obvious mistakes in their copy.
Finally, writing is a fine art. Headline writing is the perfect example of how important the craft of writing is. It is believed that 80% of the time, people only read a headline. Well-known British advertising executive David Ogilvy once said, “You’ve spent 80 cents of your dollar once you’ve written a headline.” That’s a lot of pressure on just a few words.
5. By saving you time (and money)
Words take time. There are so many steps to take starting from research through to completing a cohesive, engaging piece free from errors. This can be an incredibly slow process for non-pro.
By investing in a freelance copywriter, you can free yourself from the hard work of content creation and focus your energy on tasks that play to your strengths. This is going to be more profitable, too.
7 Services a Copywriter Can Provide
Here are some examples of copy a professional will gladly write, and why they’ll do a great job.
Brochures
Brochures need to capture attention and show off your strengths without being too “salesy” or boring and long-winded. Copywriters can convince readers that your product or service has everything they want and need with a precise, cleverly designed copy.
Web content
Copywriters can also create inspiring web copy that pings off the screen and spurs the reader into action. Struggling with a high bounce rate? Professionals are adept at creating content that keeps your audience on the page long enough to discover that they want to know more about what you have to offer.
Newsletters
Newsletters are great for building a great workplace culture, team unity and for driving the discussion. Don’t let yours be dull and unimaginative; employ a copywriter to handle it for you. An investment in strengthening the team and promoting the company culture will always be worthwhile.
Scripts
This is a difficult type of writing to master and is out of many people’s comfort zones. That said, video content is now crucial to staying competitive and reaching your audience. It’s definitely something you need to produce and get right. A copywriter can produce a finely tuned script that will bring your message to life.
Blogs
Blogs are important for positioning you as an industry influencer and for helping you get a better share of the market voice. They give you an opportunity to shine a light on your expertise.
Blogs, especially those that are SEO-friendly, are a hard art to master. Making sure you are ranking for the right keywords, however, is crucial to your online presence. It’s not as simple as peppering your blog posts with keywords; this might be considered spammy. You need high-quality, well-written content with expert keyword placement to make sure you rank highly. A copywriter knows exactly how to achieve this.
Reports
Reports can be dull or dry, but it’s also important that all stakeholders have confidence in your operations. Copywriters can write thorough and comprehensive reports that are still engaging.
Press releases
Press releases need to get you noticed. Make sure all eyes are on you with well-crafted press releases from professional writers.
Of course, your business may need other writing services at times. A copywriter’s art is that they can adapt their writing to suit many styles of pieces, from tweets to long-form skyscraper content. Once you’ve found a great copywriter, you’ll find yourself turning to them time and time again as your business evolves and markets change.
The important takeaway here is that writing for your business isn’t a DIY job. An experienced copywriter is an expert in their field. Any investment you make in professional writing services will be well rewarded.