What is Linktree? How marketers use a link-in-bio page

Linktree is a link-in-bio tool. It gives you one short page, such as linktr.ee/yourbrand, that lists every link you want to share: your website, a webinar sign-up, a new report, a product page or your other social profiles. You put that single link in your social media bio, and visitors pick where to go next.

What is Linktree used for?

Social profiles give you very little room for links, while marketers usually have several things to promote at once. Linktree solves that with a small landing page built for mobile. Linktree describes itself as a link-in-bio platform for creators, businesses and artists, and says it is used by tens of millions of them.

Common uses:

• pointing Instagram or TikTok followers to your latest content, offer or event;
• collecting email and phone sign-ups directly on the page;
• selling digital products, courses or affiliate links;
• giving podcast listeners or event attendees one short URL to remember.

How can B2B marketing and sales teams use Linktree?

Link-in-bio pages are not only for influencers. For a B2B team, they are useful wherever you can share only one link:

• Social profiles: list the current campaign, a demo booking page, the newsletter and a case study, and update them as campaigns change.
• Events: put one link on a booth sign or final slide that leads to the deck, a meeting scheduler and a follow-up offer.
• Podcasts and webinars: give listeners a single page with every resource mentioned.
• Employee advocacy: give sales reps and founders a consistent page for their own profiles.

Add UTM parameters to each link so your web analytics shows which visits came from the page. Google recommends always using utm_source, utm_medium and utm_campaign, for example utm_source=linktree&utm_medium=social&utm_campaign=webinar-may. Read more about tracking URLs.

What are Linktree's main features?

Link pages and design

You add links, featured links and social icons, and choose a design. Free accounts get unlimited basic links and core appearance options. Paid plans add more design control, and from the Pro plan you can remove Linktree's branding.

Audience capture and selling

All plans can collect email and phone sign-ups. From Pro, you can connect a mailing list tool, and Linktree advertises selling with 0% platform fees, while noting that transaction and processing fees may apply. Its pricing FAQ gives a payout fee of USD 0.25 as an example.

Analytics (Insights)

Linktree's Insights show views, clicks, click rate and subscribers. How far back you can look depends on the plan, according to Linktree's help centre:

Data is shown in aggregate. You can't see which individual person viewed your page, only details from people who subscribe.

Premium tools

Premium adds link rules and routing, AI integrations, social media scheduling and unlimited Instagram auto-replies.

How much does Linktree cost?

Linktree has four plans: Free, Starter, Pro and Premium. Prices vary by region. On 1 November 2026, from a US connection, the pricing page showed:

Pro and Premium come with a 7-day free trial. Teams that run several profiles can ask about Linktree's Agency and Enterprise option.

Should you use Linktree or a page on your own website?

Linktree is fast to set up, looks good on a phone and includes analytics. A page on your own domain, such as yourcompany.com/links, has its own advantages:

• visitors land on your site, where your analytics, retargeting and chat already run;
• your brand, not Linktree's, is in the URL;
• you control the design and don't depend on another vendor's plans or pricing.

A simple rule: if you mostly share social content and want analytics without building anything, Linktree is a quick choice. If the page's main job is to send people to your own content and capture leads, a short landing page on your site is usually the better long-term option.

How do you get more clicks from a link-in-bio page?

• Put the most important link first and keep the list short.
• Use clear, action-based labels, such as "Book a demo" rather than "Click here".
• Remove links for campaigns that have ended.
• Check your click-through rate per link and test new labels.
• Mention the link in your posts and say what people will find there.

For more tools, see our list of the best social media tools for marketers, our Instagram marketing strategies and our guide to TikTok.