Does your brand even exist if it doesn’t have an online presence? Building an impactful presence in the online world has become essential to business success. The right digital marketing strategies can help you stand out from the crowd, regardless of industry. In addition to garnering attention, you can employ these tactics to generate leads and convert prospects.
Has your growth in the digital landscape plateaued? Whether you are struggling to meet your marketing goals or looking for underutilized avenues, it’s time to take your digital marketing efforts to the next level.
In this post, we are summarizing some aspects you should consider when designing or improving your digital marketing strategy. Let’s dive in.
Mobile-First Approach
Did you know that mobile internet users have surpassed desktop users? You’re majorly missing out if your digital marketing efforts don’t take this into consideration. Whether you are creating content or updating your website, it’s imperative to think about mobile users.
A website that isn’t optimized for screens of all sizes will create a frustrating user experience. A mobile-responsive website eliminates the need for excessive zooming or scrolling and leads to a seamless experience. Taking a mobile-first approach can make your brand accessible to a wider audience.
Look Beyond Obvious Platforms
There is no question that Instagram and Facebook are the go-to social media platforms when it comes to digital marketing. While these are effective, you need to look beyond obvious platforms. For example, LinkedIn can be a powerful way to connect with potential clients and establish your brand’s authority in the industry. Though it’s popularly known as a platform for job hunting, you can also create a successful LinkedIn lead generation strategy.
‘LinkedIn is perhaps the most impactful tool when it comes to B2B lead generation. In comparison to other advertising networks, it promises much higher conversion rates.‘, says Stefan Smulders, a SaaS Entrepreneur and founder of Expandi.io, the world’s safest software for LinkedIn Automation.
Reddit and Quora are some other platforms you should start exploring. Keep in mind that blatantly promoting your product won’t work in your favor. Instead, you should focus on genuinely answering questions and participating in discussions relevant to your expertise.
Podcasts are another medium that has gained widespread popularity recently. You can think about starting one or speaking as a guest on an already established podcast.
Don’t Ignore Email
With so many emerging platforms out there, many businesses tend to put email marketing on the back burner. But the fact is that email continues to be an impactful and cost-effective way to reach your target audience. Considering that there are over four billion email users in the world, you cannot let this wide-reaching platform go to waste.
From an email pop-up on your website to adding a sign-up link to your social media bio, there are several ways you can ask visitors to become subscribers. It’s best to get started with email marketing immediately by sending new subscribers a welcome email. Focus on sharing relevant, interesting, and helpful content. Personalizing emails will also help you develop a deeper connection with your audience.
Related Reading; How to Scale Your Personalize Email Marketing Campaigns
Create a GMB Listing
What does a modern customer do when they are looking for a product or service? They search for it online. Listing your business on Google My Business can put your business on the map, literally. Setting up a GMB page is one of the easiest and effective ways to make your business discoverable online.
Start by writing compelling descriptions and optimizing them with relevant keywords. You should also add photos and videos of your business. To further boost your ranking, ask customers to leave reviews. Customer reviews serve as social proof and establish trust for potential customers. You should also respond to any questions or inquiries on your GMB posts.
Utilize New Platforms
It’s normal to feel skeptical about new platforms. But you have to be wherever your audience is. For example, initially, TikTok was dismissed as an app for teenagers. But now, it has grown to become an influential marketing tool for brands. Hosting live audio is another recent trend that can help you connect with your target audience. You can host live audio rooms on Clubhouse, Facebook, and Twitter.
Use Chatbots
Providing customers with 24/7 assistance has never been easier and more affordable, thanks to chatbots. Chatbots play a crucial role in starting a direct dialogue with potential customers. It is a way to be there for your customer, no matter the time or place. Delivering relevant information at the right time can help boost conversions. Moreover, information gathered by chatbots could provide valuable insights for your future content strategy.
Create Impactful Content
Exploring new platforms and optimizing your website for search engines won’t work to their full potential if your content is mediocre. High-quality content can set you apart and win over new customers. If you are running low on ideas, it may be time to bring in new blood on your team. Start creating interesting and attention-grabbing content for multiple channels.
Related Reading; Invertered Pyramid Style of writing content
Push Notifications
Did you know that push notifications can increase your app engagement by 88 percent? With the growing number of smartphone users, push notifications can be vital for reaching a larger audience. When used correctly, push notifications can help your brand become a part of a customer’s everyday life. Whether a visitor was viewing a product or abandoned their cart, you can use push notifications to urge them to complete the purchase. This tool can prove to be helpful when it comes to driving traffic back to your website or app.
Related Reading; 8 Inbound Strategies to grow your marketing
Repurpose Content
Well-researched, long-form content is probably already an essential part of your marketing strategy. While blog posts are helpful, not everyone has the attention span or time to go through lengthy content. Moreover, constantly coming up with new ideas isn’t easy.
How about killing two birds with one stone? You can give your old content new life by repurposing it into another format. One of the easiest ways to make your content eye-catching is by turning it into an infographic. You can also rework blog posts into video content.
Partner with Micro-Influencers
The culture of social media influencers has exploded in the past few years, making them even more influential than mainstream celebrities. While partnering with someone like Charli D’amelio or Chiara Ferragni can do wonders for your brands, such top influencers aren’t exactly budget-friendly. But don’t let that discourage you from using influencer marketing to your advantage.
Luckily, small and medium businesses can work with micro-influencers. Micro-influencers tend to have a smaller but highly engaged following. In fact, micro-influencers promise a high ROI with their cult-like audience. You can collaborate with them without breaking the bank.
The Bottom Line
The past couple of pandemic years emphasized the importance of putting your business on the map with the help of digital marketing. While the ideal strategy for a business will depend on its specific requirements and goals, it’s crucial to think out of the box and make the most of upcoming platforms. There’s no doubt that tapping into emerging platforms and creating valuable content can significantly help your brand. Hopefully, the aforementioned tips will give you fresh ideas to elevate your current digital marketing strategy.