About 80% of people are thinking about their competition when it comes to launching a business. While that correlates to future sales, it also leads one to think hard about how to stand out as a brand. You might fumble around the fact that others out there are doing the same thing. Who and why would anyone ever purchase your product or service?
This is where you should remember that it’s not just about a unique message. It’s about how unique a messenger you can be. Sophisticated design, fancy fonts, and colors are secondary when you are trying to build a distinct brand. The key is to utilize the power of ‘YOU’ to your advantage.
Let’s look at the five key things you need to consider when building a unique brand.
Treat Your Brand as a Feeling
Have you ever experienced that instant desire to grab a beautifully packed product at Costco? You might not even care what it is before picking it up. That is the potential of great branding. You can take something as boring as a kitchen cleaner and develop it to a point where somebody gets excited to pay for it.
The key here is to figure out how to put feelings and emotions into your brand that help people connect with it. If you find this idea to be tricky, don’t be surprised. It takes specialized efforts to creatively deliver something as simple as a feeling. The wrong message can induce the wrong feelings. It is advised that you seek professional help from a branding company for small businesses.
Vision & Mission
Your business’s mission is the North Star that will guide you as you build a successful brand. If someone wants to sign up for your email list, follow you or buy from you, it’s because they see a potential exchange of value. In short, business is an exchange of value.
This only happens if you have something worth buying to solve a problem or satisfy a desire. Your mission should justify that. Being clear with your intentions will help you to build a brand that people love. No marketing is better than people rallying around your brand’s mission.
Nurture Your Beliefs
Owning a business that’s breaking even is one thing. Having a brand that stands out with growth potential is entirely different. You need to believe in yourself and stay motivated to make this happen. When you truly believe in something, it makes you unstoppable.
Think about what you care for as a person. What do you stand for? Jot down a list of values that can be applied to your business. Next, find ways to subtly reflect these throughout your brand and business. Doing so will help you create an image that’s true to you, your business, and most importantly, the people who will resonate with your brand.
A business is as much a collection of emotional transactions as financial ones. It’s about stories, beliefs, and values. It’s important for you to be clear about your values and creatively infuse them into everything related to your business. You want to embody what you stand for.
Learn About Your Audience
The more you understand your audience, the more you can serve them. Being an entrepreneur in business is all about being of service. You can’t really be of great service if you don’t know who you’re serving.
So learn about your target audience’s pain points, frustrations, and struggles in relation to what you are offering. Also, understand their desires and dreams.
Whether you already have existing subscribers and followers or not, listen to your target audience. The more you listen to your audience, the more you’ll understand them. The more you understand what they want, the better your messaging will resonate, connect and build working customer relationships.
Recommended: How To Build a Customer-Centric Culture in Your Company.
Once you’ve gone through these things, it’s time to translate your insights into visuals. Use colors you love because it’s your business. If you like red, use red. However, you should also think about the audience you are trying to attract and if the colors adhere to your brand’s image. There are fantastic logo maker tools available online, that you can use when creating your brand identity. You can also seek professional help from a branding agency for amazing logos and design work if you don’t want to do it yourself.
That sums up the five key areas you need to consider while looking to build a brand new business. These are powerful exercises that will help you build a business with a truly distinctive brand image.
Never forget that there isn’t another you in this world, which makes you special. Tap into your true self and no one can compete with you! Understanding that will have tremendous effects on your business.