Salesforce vs HubSpot: pricing, features and which CRM to choose

HubSpot is usually the better pick for small and mid-size teams that want one easy system for marketing and sales. Salesforce is usually the better pick for larger or more complex sales organizations that need deep customization and can pay for the setup and admin work that comes with it.

Both are full CRM platforms that grow with a business. The right choice depends less on features, which overlap a lot, and more on how complex your sales process is, who will run the system, and what you can spend per user.

Salesforce vs HubSpot at a glance

Prices checked on 1 November 2026, in US dollars, before tax.

How much do Salesforce and HubSpot cost?

Salesforce pricing

Salesforce lists six Sales Cloud editions:

• Free Suite: $0, up to two users, no expiry as long as you log in at least every 60 days, up to 100 emails a month.
• Starter Suite: $25 per user per month, billed monthly or annually. Lead, account, contact and opportunity management, sales flows, lead routing, email sync and simple email marketing.
• Pro Suite: $100 per user per month, billed annually. Adds more customization and automation, quoting and forecasting.
• Core: $195 per user per month, billed annually.
• Advanced: $395 per user per month, billed annually. Adds more security, data capacity and AI.
• Max: $550 per user per month, billed annually. Includes Salesforce's full AI suite and its Agentforce agents, plus sales planning and maps.

Salesforce notes that the page is for information only and that detailed pricing comes from its sales team. Budget for implementation too: most growing teams on Pro Suite or above work with an admin or a consulting partner.

HubSpot pricing

HubSpot sells Sales Hub in four tiers:

• Free: up to two users, 1,000 contacts, basic email, meetings and reporting, with HubSpot branding.
• Starter: $20 per seat per month as the standard price. HubSpot was offering lower prices to new customers when this was checked.
• Professional: $90 to $100 per seat per month depending on billing, with an annual commitment and a required one-time onboarding fee of $1,500.
• Enterprise: $150 per seat per month, with a one-time onboarding fee of $3,500.

HubSpot also sells Marketing Hub, Service Hub, Content Hub, Data Hub and Revenue Hub. You can buy one hub or several, which is how many teams end up running marketing and sales on one platform. Costs rise as you add hubs, seats and higher tiers, and that growth in cost is a common complaint in reviews.

Which is easier to use?

HubSpot. On G2, reviewers rate HubSpot Sales Hub higher than Salesforce Sales Cloud for both ease of use and ease of setup. Reviewers describe HubSpot as quick to get running, often without a dedicated admin.

Salesforce reviewers often mention a learning curve. The interface has many options, and advanced setups usually need someone with Salesforce skills. The upside is that once configured, Salesforce can be shaped around almost any process, with custom objects, fields, page layouts and automation.

Customization and automation

This is where Salesforce leads. It is built to be configured: custom data models, approval processes, complex automation and its own app development platform. Large companies use it to model sales processes that span regions, product lines and partner channels.

HubSpot covers the needs of most small and mid-size teams. Sales Hub includes sequences, workflows, pipelines, deal automation and meeting links. Limits depend on the tier. For example, Starter allows up to 50 sales automation workflows with restricted triggers, Professional up to 300 and Enterprise up to 1,000.

Reporting and analytics

Both tools offer standard and custom reports and dashboards. Salesforce is known for flexible reporting on any object in its data model, and its higher editions add analytics products such as Tableau Next.

HubSpot's reporting is simpler to set up. Even the free plan includes dashboards. Its strength is that marketing, sales and service data sit in one database, so you can report from first website visit to closed deal without stitching tools together.

Marketing tools

HubSpot started as a marketing platform, and it shows. Marketing Hub covers email, forms, landing pages, ads tracking, social and drip campaigns on the same CRM the sales team uses.

Salesforce's Free and Starter Suites include simple email marketing. For full marketing automation, Salesforce sells separate marketing products, which add cost and setup.

Integrations

Both have large app marketplaces. Salesforce's marketplace is called AgentExchange (it grew out of AppExchange), and HubSpot runs its own App Marketplace.

You can also use both together. HubSpot's native Salesforce integration syncs contacts, companies and deals between the two. It needs a HubSpot Professional or Enterprise subscription and a Salesforce edition with API access or Salesforce Professional. A common setup is HubSpot for marketing and Salesforce for the sales team.

AI features

Both vendors now build AI into the CRM. Salesforce sells its AI agents under the Agentforce name, included in the Max edition and available as an add-on from Core up. HubSpot has the Breeze Assistant and an Agent Hub for building and managing AI agents. HubSpot's paid Sales Hub plans include a monthly allowance of HubSpot Credits, from 500 on Starter to 5,000 on Enterprise, and extra credits cost $0.01 each. Check what each tier includes before you compare prices, because usage-based features can add cost on both platforms.

Salesforce vs HubSpot: which should you choose?

Choose HubSpot if:

• You are a small or mid-size team without a CRM admin
• Marketing and sales should work from one system and one set of reports
• You want to start free and grow into paid tiers

Choose Salesforce if:

• Your sales process is complex, with many teams, regions or product lines
• You need custom objects, approval flows or industry-specific setups
• You have, or plan to hire, an admin or implementation partner

If neither fits, compare a simpler pipeline CRM. See HubSpot vs Pipedrive, Pipedrive vs Salesforce and our list of Salesforce alternatives. You can also read the profiles of Salesforce and HubSpot.