Sales Loves Marketing
- Best for
- Inbound marketing teams that want campaigns, automation and reporting in the same system as their CRM
- Starting price
- $7 per seat per month (new customers)
- Free plan
- ✓ Yes
- Free trial
- ✗ No
HubSpot Marketing Hub is HubSpot's marketing software. It covers email, landing pages, forms, social media, ads, automation and reporting, and it runs on the same database as the HubSpot CRM. HubSpot describes it as "the platform where your CRM, content, and campaigns actually work together".
What is HubSpot Marketing Hub?
Marketing Hub is one of several HubSpot hubs, next to Sales Hub and Service Hub. Every contact a campaign creates lands in the HubSpot CRM, so sales can see which emails, pages and ads a lead has engaged with. If you only need the free CRM, see our HubSpot CRM page.
Who is HubSpot Marketing Hub for?
It suits B2B and B2C teams that run inbound marketing: content, forms, email nurturing and lead handoff to sales. Small teams can start on the Free or Starter plan. The Professional plan is aimed at teams that run omni-channel campaigns, automation and reporting, and it is a big step up in price.
Key features
Email, landing pages and forms
HubSpot includes builders for marketing emails, landing pages and forms, and AI helps with email content. Form submissions are stored as contacts in the HubSpot CRM.
Marketing automation
Automated email campaigns start on the Free plan. HubSpot positions the Professional plan for teams that want to run omni-channel campaigns, automation and reporting.
Social media and ads
The social media tool manages your social accounts and gathers messages in a single social inbox. An Ads tool, audience segments and lookalike lists support paid campaigns.
Breeze AI
HubSpot's AI, called Breeze, includes agents for content, nurturing, campaigns and customer questions, plus the Breeze Assistant. Paid plans include HubSpot Credits for AI use: 500 on Starter, 3,000 on Professional and 5,000 on Enterprise.
Reporting
Marketing analytics and dashboards show which channels and campaigns create contacts and deals. Higher plans add advanced marketing reporting and customer journey mapping.
How much does HubSpot Marketing Hub cost?
Prices checked on 1 November 2026 on HubSpot's pricing page, in US dollars:
| Plan | Price | Included seats | Marketing contacts | Onboarding |
|---|---|---|---|---|
| Free | $0 | Up to 2 users | Not stated | None |
| Starter | From $7 per seat per month (new customers); $20 per seat per month also shown | Per seat | 1,000 | Not required |
| Professional | From $800 per month | 3 | 2,000 | $3,000 one-time |
| Enterprise | From $3,600 per month | 5 | 10,000 | $7,000 one-time |
The $7 Starter price is a limited-time discount for new customers. Extra core seats start at $45 per month on Professional and $75 per month on Enterprise. HubSpot does not list a free trial for Marketing Hub; the Free plan has no time limit.
What do users say about HubSpot Marketing Hub?
On G2, reviewers most often praise how easy HubSpot is to use and having email, workflows, forms, landing pages and reporting in one place. Several say that tying marketing activity to CRM records makes the handoff to sales cleaner.
The most common complaint on G2 is price: costs rise quickly as contact lists grow, and features such as advanced reporting and automation sit on higher plans. Reviewers also mention a learning curve, limited email design and reporting options, and workflows that are hard to debug.
When should you choose an alternative?
- You need automation on a smaller budget. Compare ActiveCampaign or Freshmarketer.
- You mainly send newsletters. Mailchimp may be enough.
- You run complex enterprise programmes. Look at Marketo or Salesforce.
- You want open-source and self-hosted. Consider Mautic.
Read more about the pros and cons of marketing automation or browse more marketing automation tools.
Key features
- Email marketing. AI-assisted marketing emails and automated email campaigns, starting on the Free plan.
- Landing pages and forms. A landing page builder and form builder that feed new contacts straight into the CRM.
- Marketing automation. Automated campaigns triggered by contact behaviour and CRM data; HubSpot positions Professional for teams that need automation.
- Social media and ads. Social media management with a single social inbox, an Ads tool, and audience segments including lookalike lists.
- Breeze AI agents. AI agents for content, nurturing, campaigns and customer questions, plus the Breeze Assistant, using HubSpot Credits included in paid plans.
- Reporting and journeys. Marketing analytics and dashboards on all paid tiers, with advanced reporting and customer journey mapping on higher plans.
HubSpot Marketing Hub pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 per month | Free for up to 2 users, no credit card required; email marketing, forms and landing pages |
| Starter | Starts at $7 per seat per month for new customers, as a limited-time offer; the page also shows $20 per seat per month | 1,000 marketing contacts; no onboarding required |
| Professional | Starts at $800 per month (the page also shows $890 per month), plus a one-time $3,000 onboarding fee | 3 core seats included, extra core seats from $45 per month; 2,000 marketing contacts; omni-channel campaigns, automation and reporting |
| Enterprise | Starts at $3,600 per month, plus a one-time $7,000 onboarding fee | 5 core seats included, extra core seats from $75 per month; 10,000 marketing contacts; customer journey mapping |
HubSpot Marketing Hub FAQ
Is HubSpot Marketing Hub free?
Yes, there is a Free plan for up to 2 users with no credit card required. It includes email marketing, forms and landing pages. Automation and advanced reporting need a paid plan.
How much does HubSpot Marketing Hub cost?
On 1 November 2026 the pricing page showed Starter from $7 per seat per month for new customers (a limited-time offer; $20 per seat per month is also shown), Professional from $800 per month with 3 seats, and Enterprise from $3,600 per month with 5 seats. Professional and Enterprise also require one-time onboarding fees of $3,000 and $7,000.
What are marketing contacts in HubSpot?
Marketing contacts are the contacts you choose to market to, for example with marketing emails or ad targeting. HubSpot bills by marketing contacts tier. The pricing page lists 1,000 on Starter, 2,000 on Professional and 10,000 on Enterprise.
What is the difference between HubSpot CRM and Marketing Hub?
The free HubSpot CRM stores contacts, companies and deals. Marketing Hub adds the tools to attract and nurture those contacts, such as email, landing pages, automation and campaign reporting.