Marketing has changed during the previous decades. With digital marketing at the forefront nowadays, there are more resources and opportunities than ever.
And this calls for a constant learning process. For example, did you know that domain names can play an important role in your marketing? Indeed, even the most affordable domain names can work wonders in terms of marketing for your business.
Recommended; Buy a domain name & build a site with GoDaddy.
Domain names for highly targeted campaigns
If you’re considering launching a one-time marketing campaign aimed at an audience that is substantially different from the audience that your company typically caters to, you should think about utilizing a different domain name that directs traffic to a new landing page.
You might want to use a unique domain name and landing page that are distinct from your primary website for a variety of reasons. This includes promotions, special events, customer loyalty programs, trade fairs, or even commercials.
This choice comes with several advantages, including:
- Tailor content specifically to the audience you want to reach.
- Come up with creative solutions.
- Experiment with a message that is different from what you typically use.
- You can easily monitor the outcomes of your campaign.
Unique services and products
It can be beneficial to brand a particular product or service with a domain name and website. Take a look at Coca-Cola, for example. Many of their well-known brands have websites of their own, such as minutemaid.com, dasani.com, and dietcoke.com.
Or, if you’re a realtor, you might want to highlight a high-end luxury home. You might register the actual address as a domain name and direct prospective buyers back to a focused landing page that offers property details, pictures, and/or videos.
You may also want to expand into the residential market if your business already specializes in commercial architecture. With that target market in mind, register a new domain name and capitalize on it with a new website.
Custom email address
Free email services like gmail.com and yahoo.com are excellent for personal use, but when used for business, they lack a certain feel of professionalism.
Instead, your site address will be at the end of your email when you use a personalized email address. This is how it would appear: yourname@domainname.com.
Your emails are less likely to end up in the spam folder if you use a personalized email address. This is crucial, particularly if you plan to use email marketing.
You’ll also develop brand credibility and trust as a result. Put yourself in the position of your customers. Which email address would you be more inclined to open and read:
- One with a personalized address?
- Or one with a free address?
Your domain name will be seen by your recipients, which is another plus. It’s a great strategy to draw in more customers and brand exposure.
Multiple domain names
The cost of registering many domain names may seem too high. However, this brings certain advantages.
If your company name is difficult to spell or pronounce, there is a possibility that your visitors will type your address incorrectly. In this case, you can buy the “mistyped” domain names and utilize them to send users to the main website to avoid this situation.
As an illustration, if you type gogle.com, you’ll be taken to google.com. This will ensure that Google doesn’t lose any traffic if a visitor types gogle inadvertently.
You may also try to register the abbreviated versions of the address. For instance, customers of Barnes and Noble can go to the company’s main website at bn.com.
TLDs
Although the most widely used domain extension .com is also one of the greatest options for your website, you may also try using country code TLDs.
They are extensions that are linked to certain nations, such as .uk for the United Kingdom, .de for Germany, or .br for Brazil. The fact that Google uses ccTLDs as one of its ranking components is another benefit. A higher ranking translates into greater Google exposure and traffic for your website.
Additionally, you can make use of sponsored TLDs. These, however, are only applicable to certain categories of domains. For instance, the US government uses the extension .gov, whereas educational institutions use .edu.
If your domain name is more popular than others, it may be more difficult to buy a generic TLD. You can try .org, .net, .xyz, .info, and more if .com is already used.
Final words
You can utilize a domain name for marketing purposes in addition to using it as your website’s address. Gaining brand trust, raising your position in search results, and increasing traffic are just a few of the many advantages you can enjoy this way.