An accurate estimation of future sales is necessary to make informed decisions. Sales forecasting is the process of projecting the amount of revenue a company thinks it can generate within a certain period of time. When done accurately, forecasts play a crucial role in letting companies set goals, recognize potential...
Like in every other business, acquiring first clients for your marketing agency can be challenging. The market is highly competitive because new agencies emerge every year. Therefore, it's crucial to do things differently to thrive. This article discusses six unusual yet effective ways to win and retain your first customers. ...
A press release is a tool used by public relations professionals. It’s a strictly formatted document sent to journalists and other media outlets. Marketing professionals, entrepreneurs, and brand builders should learn how to expertly use this tool to help gain media coverage and connect with your audience. In this article...
The word SEO keeps everyone exciting! Yes, Google updates its ranking algorithm frequently. So a perfect SEO strategy is necessary for a website owner to land success with proper optimization. Good traffic provides an opportunity to gain potential customers. Do you know? A business website gains 64% of traffic from...
Social media marketing gains a huge demand because many consumers socially interact, enjoy entertainment, shop, and engage with brands. This digital marketing strategy suits business-to-customers (B2C) and business-to-business (B2B) companies. For the past years, social media has evolved, reshaping how businesses promote their products and services. But how can a...
Having a seasonal business is really challenging, as in the peak season you boost your revenue, conversion rates, and sales, but when the high season ends, you end up with an unstable income stream, as you don’t have anything to offer. But the good news is that you can take...
