Tag archives: Digital Marketing

The marketing agency landscape, particularly that of a digital agency, can be a competitive and challenging one to navigate. For the last two years, agencies have had to compete with the additional challenges posed by COVID-19. So, if you are an agency still on its feet, and looking to scale…

How do brands get their audience excited for the launch of upcoming products and services? In order for brands to create buzz around new products and services, they use a technique called buzz marketing.   In this article we are going to define buzz marketing, discuss different types of buzz marketing,…

In order to improve as a digital marketing professional, it’s important to stay up to date with current trends and pick up new skills as the market changes. In order to help marketing professionals and people interested in data and furthering their career online, Google has release their Digital Garage…

Do you desire to build a website that boasts high conversion rates? If so, you’re not alone, as this is the dream of every business owner with a website, be it an affiliate site, marketing blog, e-commerce website, or lead-gen site. However, you can’t realize this dream without first learning…

Have you ever noticed an ad on Facebook for a product you were just searching for on Google? It’s not a coincidence, it’s native advertising. As consumers, we come in contact with native advertising almost every day without even realizing it.  From websites to social media apps, native advertising is…

B2B marketing campaigns are highly dependent on email marketing. However, simply sending the emails to your contact list, no matter how good the content is, would rarely deliver the desired result your content deserves. Leveraging the huge amount of data that your email campaigns generate, you can gain data-driven insights…