Twitter for Business: 5 Actionable Techniques to Grow 10x Faster

Posted on by joran
Twitter for Business: 5 Actionable Techniques to Grow 10x Faster

Let’s face it.

Growing a business online can be challenging.

You read book after book, attend dozens of marketing events, and even hire a business consultant. 

Still, things don’t seem to improve.

  • “Tap into trends.”
  • “Find a gap in the market. That’s the key.”
  • “Share relevant content, and they will follow you.” 

They say.

But all that advice isn’t working for you.

And you can’t help wondering, is there something you’re missing?

The answer is yes. The one thing you’re missing is Twitter.

Better said, a Twitter strategy designed for business growth.

Today, we’ll show you 5 actionable techniques you can use to grow your business. We’ll also share some insights from companies that have used these techniques to achieve exceptional results.

Let’s dive in.

Want to learn the basics first? See here a Twitter Marketing Strategy guide for beginners.

Table of contents

1. Use the “Pufferfish” Technique to Attract More Customers

Pufferfish are fascinating creatures. When they feel threatened, they blow themselves up to twice their size.

Pufferfish fill their stomach with water to appear much bigger than they really are.

In business, you can apply the same tactic to attract more customers.

For instance, some companies purchase several phone numbers from different countries to make their company appear bigger than it is.

Some other companies use a similar technique by listing offices in different countries on their website even if they don’t have a physical presence there.

The goal is to attract more customers by appearing more prominent than you are.

Of course, you don’t need to go to such lengths.

You can use Twitter to make your business appear larger than it is.

Here’s how:

Step 1: Focus on followers

People associate the number of followers with the size of your company.

The more followers you have, the larger your company appears.

If you manage to grow your following, people will assume you have a large and successful business.

Step 2: Be everywhere

Big brands tend to be everywhere.

They’re on TV, on billboards, and on social media.

While you may not have the budget to be everywhere, you can use Twitter to seem like you are.

Tweet often and make sure as many people see your tweets as possible.

You can also use Twitter ads to put your tweets in front of a larger audience.

For instance, BarkBox, a monthly dog subscription service, uses Twitter ads to increase brand awareness and drive sales.

Step 3: Setup a professional profile

Last but not least, you should create a strong profile. 

If your profile sucks, no one will think you’re a big company.

To create a strong profile, you should:

  • Use a professional photo as your profile picture (or, in the case of a company, the logo)
  • Use a catchy headline
  • Write a short but descriptive bio
  • Ensure the colors and design of your profile match your website and other social media accounts

2. Use “The FLLL Method” to Grow Your Twitter Account Faster

Austen Allred, the founder of Grasswire, found that when you follow a person on Instagram, and then like their three most recent photos, that person is much more likely to follow you back.

This is called the FLLL (Follow, Like, Like, Like) Method.

With that method, Allen could get 10,000 followers within a week.

Want to know the best part?

This method can be easily applied on Twitter, too. 

Just follow the steps below:

First, you need to find the best-performing hashtag within your industry. You’ll use this hashtag to find highly-relevant people to follow.

If you’re wondering how to find that hashtag, here are some guides that will help:

Then, enter that hashtag in Twitter’s search 

Step 2: Follow the person who appears at the top

Once you’ve entered your hashtag, Twitter will display many tweets containing that hashtag. Just filter results by “Tweets” and then click on the first account Twitter displays.

Step 3: Retweet/like their three most recent tweets.

This step is really straightforward. Just head over to your prospect’s account and retweet or like their three most recent tweets. Doing so will put you on your prospect’s radar.

Step 4: Repeat the process

Finally, repeat the process with more accounts until you’re satisfied.

Just keep in mind that Twitter can ban your account if you follow more than 600 people daily.

3. Pay Someone Else to Talk Good About You

This technique might sound weird, but it’s a quick and effective way to grow your business.

Neil Patel spent over $50,000 on this strategy a while back; his results are amazing. Neil got over 140,000 Instagram followers.

More specifically, Neil paid some models to talk good about him and promote his account on their Instagram accounts.

And Neil is not alone.

Dan Fleyshman, the co-founder of Wheels, was able to generate over a million dollars from this strategy.

However, you don’t need to spend $50,000 to get results with this strategy. 

Here’s how to do it:

Step 1: Find your prospects

First, you must list 10-20 people influential with more than 20k followers—for instance, amateur models or reporters.

It’s vital that you only choose people who aren’t making money from their accounts because this way, they will be more likely to accept your offer.

Step 2: Find their contact information

If you’re wondering how to do it, here are some of the best guides on the topic:

Step 3: Send your pitch

Once you have your list of prospects in place, it’s time to start sending your pitch.

Don’t worry; it’s straightforward. Here’s a fill-in-the-blanks script you can use:

——————————————————-

Subject: Quick question

Body:

Hi [NAME],

Happy [DAY OF THE WEEK]!

I was chilling on Twitter this morning when I came across your account.

Nice work! You’ve managed to collect a ton of followers.

Anyway, I couldn’t help wondering, would you be interested in making some extra cash?

I’m [describe who you are and your role]. I’d be willing to pay you some money for promoting [your brand] on your account.

Is this something you’d be interested in?

Please let me know what you think.

[YOUR NAME]

——————————————————-

4. Use Twitter’s Advanced Search to Find Targeted People to Cold Email

The key to successful Twitter marketing is to build a large following of highly-targeted people. 

This way, you have more chances to turn your followers into leads and sales. 

Here’s where Twitter’s Advanced Search comes in very handy. It allows you to sort results based on particular criteria like demographics, interests, hashtags, and even dates. 

This helps you find users who meet your ideal customer profile. With the right strategy, you can connect with those users in a way they feel attracted to your business.

But as we both know, the devil’s in the detail:

First, head over to Twitter.com and click the search bar to start a query. 

Twitter’s Advanced Search allows you to filter results based on different factors. You can use infinite combinations to find relevant people to network with.

I won’t be able to cover all of them in this post, so here are some guides that will get you covered:

Step 3: Create a list of all the relevant people you find

Once you’ve performed your search, Twitter will show hundreds of people who meet your criteria. 

All you need to do is create a list of at least 50 people. 

Step 4: Connect with them (the right way)

Once you have your list of prospects in place, it’s time to start reaching out.

Since you did your homework, all the people on your list will be highly-targeted, so although you’re cold-emailing them, you’re very likely to get a good response rate.

Here are some guides that will help you craft converting sales pitches:

Related reading; How to use Twitter advanced search.

5. Use BuzzSumo to Make Your Tweets 2-3x More Compelling

Most people think the key to successful tweeting is being “original.”

But in my experience, you should always create content based on what has already worked. I mean, content that people have heavily shared in the past. This way, your content is much more likely to succeed.

Here’s where BuzzSumo comes in handy. This tool lets you see the most popular content around a particular topic.

For instance, if you want to discover what kind of topics and headlines are performing well in your industry, all you need to do is enter your main keyword into the tool, and BuzzSumo will show you the most popular content around that topic.

You can use that information to create your own proven tweet templates.

Here are the steps:

Step 1: Head over to BuzzSumo and enter your main keyword

For instance, if you’re targeting people within the “lose weight” industry, you should search for “weight loss” or “lose weight.” 

Then, filter results based on Twitter shares. Doing so will show you content that’s worked on Twitter already.

Step 2: Create a list of the first 20 headlines that appear

Start analyzing your list and find patterns; figure out what kind of headlines perform better, the words, the structure, and even the topic. 

Step 4: Create your own templates

Once you have your list of headlines in place, it’s time to start creating your templates. You’ll fill these templates every time you publish something on Twitter. It doesn’t matter if it’s your content or someone else’s. 

These are PROVEN templates; people have heavily shared those templates in the past, and they’re very likely to share them again.

Let’s see an example:

buzzsumo headline.png

In that case, you could easily create a template by replacing some key elements. Look:

How to [Your Keyword] Without [Something annoying]

Examples:

  • How to GET TRAFFIC without CREATING NEW CONTENT
  • How to MAKE MORE MONEY without WORKING HARDER
  • How to SAVE MORE MONEY without CUTTING EXPENSES

Simple, right?

And you can create templates from almost ANY headline you find. You just need to identify the critical elements of that particular headline and replace those elements with your keywords.

This way, you’ll always have more chances to get more engagement. 

Step 6: Test your headlines on Twitter

As a marketer, you can’t rely on other people’s results. 

Even if your templates have worked in the past, you should test if they work with your audience. 

That way, you’ll be able to understand what kind of headlines your audience loves the most.

And you’re done!

Once you’ve tested your headlines, you’ll have a massive list of PROVEN tweet templates you can use to maximize your reach on Twitter.

All you need to do is pick a piece of content to share, replace its original headline with one of your templates, fill in the blanks, and “boom,” you’re all set.

Conclusion

Twitter can be a valuable asset for your business, but only if you use it correctly.

By following the techniques in this guide, you’ll be able to quickly grow a large, targeted following of people who are interested in what you have to say. 

Ultimately, that’s what Twitter is all about: helping you grow your business.