Asana

Asana is a work management platform where teams plan projects, assign tasks and track progress toward shared goals. It suits teams that run many projects at once, such as marketing, operations and product teams. Asana now also includes AI teammates and an AI assistant that handle routine coordination.

Who is Asana for?

Asana fits teams that need structure across many projects: campaign launches, content production, events or product releases. Marketing teams use it to plan campaigns, collect requests through forms and get creative work approved. The free plan only covers one or two people, so most teams start on Starter.

How does Asana work?

Asana for teams: projects and views

Each project holds tasks with owners, due dates, dependencies and custom fields. You can switch the same project between list, board, calendar, timeline and Gantt views. Starter adds reporting dashboards, forms that turn requests into tasks, custom templates for repeatable projects and unlimited free guests, which helps when clients or freelancers need access.

Asana for workflows: automation, portfolios and goals

Rules automate routine steps, such as moving a task or assigning a reviewer when a status changes. Starter includes unlimited automations. The Advanced plan adds portfolios to track related projects together, goals that connect daily work to company objectives, resource management to balance workloads, time tracking, and approvals and proofing for creative review.

AI in Asana

Asana bundles three AI features on paid plans. AI Teammates are ready-made agents for common work, AI Studio lets anyone build AI automations, and Asana Dash summarises meetings, emails and tasks. AI work is charged per request at a flat rate, while administrative tasks in Asana Dash are included.

Integrations

Every plan connects to more than 100 apps for free. Advanced adds integrations with Salesforce, Tableau and Power BI for teams that report on project data elsewhere.

How much does Asana cost?

Prices checked on 31 October 2026 on Asana's pricing page, in US dollars:

AI requests cost $0.50 each when prepaid or $0.60 pay as you go. Asana offers a free trial of Advanced with no credit card. The pricing page says Asana does not offer refunds.

What do users say about Asana?

Asana is rated 4.4 out of 5 on G2 from more than 14,000 reviews at the time of checking. G2's review summary says users most often praise the user-friendly interface, effective task management, flexible workflow features and easy task tracking across teams.

The most common complaints on G2 are a learning curve for new users, missing features such as time tracking and project setup options, powerful features locked behind higher pricing tiers, a UI some find cluttered, and weak search.

When should you choose an alternative?

• You want simple Kanban boards. Trello is easier to start with.
• You want docs and tasks in one app. Compare Notion, or ClickUp, which adds team chat.
• You want a flexible database for content or campaign operations. Look at Airtable.
• You want a visual board tool with strong dashboards. Read our monday.com project management review.

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