Autopilot Features

For digital marketing to be effective, you need to be up to date with the very latest in marketing trends and tools. The right software can make a lot of difference in terms of converting leads into customers and can also help you find more business.

Autopilot is one of many marketing automation packages available and is aimed – as most are – at helping businesses get more leads while saving time and effort. It does so by way of some clever and innovative tools that come as part of a sensibly priced product.

Autopilot uses many of the tools that all CRM solutions will use – tailored emails, custom forms and more – but also has some unique features that make it very popular with a wide variety of users that include both agencies and business users. Let’s have a look at how it works, and the features that will appeal to you.

How Autopilot Works

Autopilot is a typical CRM tool in some ways but what is notable is that as well as having features designed to engage new custom, it is also aimed at helping build brand loyalty in terms of keeping existing customers happy. This is not an easy task, yet Autopilot does have the ability to help.

The Autopilot package is highly rated for being easy to use and not expensive and can be used in many different industries and commercial settings, as well as by agencies looking for a simple and effective tool for marketing. Here are some of the features that come with Autopilot.

Automate Lead Management

The first thing a marketer or agency will look for in an automation tool will be the ability to automate repetitive tasks involved in lead management. The Autopilot package offers tools that can reduce time spent on assigning leads and booking appointments by doing it for you, and also streamlines all other areas of lead management including follow-ups and informing new clients. Easy to use and highly efficient, this is one of the most useful aspects of the package. By creating a customer journey using Autopilot, you can engage your target audience with;

• Website forms
• Facebook ads
• Email
• SMS 
• Landing pages 

And a lot more ways. After you have captured new leads, you can automatically send a follow-up or push the data anywhere you want it. 

Personalised Messages

Long gone are the days when a mass email would suffice, as today’s more discerning consumer wants personal attention. Autopilot helps you achieve this by getting personalised messages to potential leads at critical times. When the client is most likely to buy – as evidenced by the analysis provided by other parts of the package – the message will engage them and encourage, and you can build customer relations in this way which engenders brand loyalty.

Engaging Design

Autopilot helps you make your marketing efforts stand out by enabling you to design visually arresting letters and other communications. The tool also helps to engage customers on a repeat basis by making them feel as though you are attending to them as they deserve, and by personalised touches that are noticeable. There is a lot to be said for being different when it comes to online marketing, and Autopilot is designed to help your efforts remain individual yet stress-free.

Integrated Channels

Being able to communicate with your customers at the right time and on the right platform is important to them. Autopilot allows integration with all the most popular channels and more – hundreds in fact – including the likes of Facebook, Google Ads, HubSpot and more, and with many more proposed and under development offers you a wide range of options when it comes to marketing and engaging customers in conversation. Keeping in touch with customers means you can always be informed about their journey with you and your product, and tailor the experience more to enable greater brand loyalty.

The above are just a few of the many features that Autopilot offers, and there are many more that makes this package more than just your average Marketing Automation system, so is it worth your investment?

Conclusion

Where Autopilot wins over some of its competitors is in the ease of use, and also the added focus on communication and engaging existing customers. It is not as powerful an analytical tool as some others, but it is very easy to use, highly effective at getting the message across and extremely popular with a wide variety of different users. The number of channels that you can integrate with to engage consumers is vast and varied, and there are more to come, while the simple to use design features are a cut above some of the rivals. This is a particularly good, well-priced digital marketing automation tool that is worth putting on a shortlist if you are investigating this route.