Totango (now Odie): what changed and what it does

The company behind Totango renamed itself Odie in September 2026. The Totango customer success platform and Catalyst, the startup it merged with in 2024, still run as separate products for existing customers.

Totango is a customer success platform for B2B companies. It helps post-sales teams track the health of each customer account, run onboarding and renewal programs, and spot churn risk early. In September 2026 the company behind it renamed itself Odie and now leads with an AI product of the same name.

What happened to Totango?

Two changes matter if you are researching Totango today:

2024: merger with Catalyst. Totango and Catalyst, an early-stage startup focused on what it called customer-led growth, merged. Both products still exist: Totango as the customer success platform and Catalyst as the customer growth platform.
2026: rename to Odie. In a letter dated 10 September 2026, CEO Keith Frankel announced that "Totango is now Odie". Odie is a customer knowledge engine for post-sales teams. The letter tells Totango and Catalyst customers that nothing about their account changes for now: same contract, pricing, product and people.

So Totango is still running, but new buyers are steered towards Odie through a demo request.

What does the Totango platform do?

According to its help center, Totango is organized around a few core ideas:

Health profiles score each account so customer success managers can see which customers need attention.
SuccessBLOCs are packaged programs for a stage of the customer journey, such as onboarding, adoption or renewal. They combine SuccessPlays, campaigns and tasks.
Touchpoints and success plans record every interaction and the goals agreed with each customer.
Data connectors pull in usage data and CRM data, including from Salesforce.

What is Odie?

Odie captures what your most experienced people know about each customer, combines it with daily AI analysis of CRM records, product usage, emails and calls, and keeps a self-updating story for every account. It shares that knowledge with AI agents and other tools through MCP. An optional workspace, the Customer Operating System, gives teams a guided interface with built-in agents.

How much does Totango cost?

No prices are published. On 31 October 2026 the site offered only demo requests. Odie says its pricing has two parts, knowledge maintenance and knowledge usage, with no per-seat and no token pricing. The free plan that Totango used to offer is no longer listed.

What do users say about Totango?

Totango is rated 4.3 out of 5 from 1,151 reviews on G2 at the time of checking. These reviews cover the Totango platform, not Odie. G2's review summary says users most often praise ease of use, helpful customer support, campaign management and how much they can customize it.

The most common complaints on G2 are a steep learning curve, with so much data that key information is hard to find, integration problems, especially with Salesforce, missing analysis features and weak campaign templates. Some reviewers want more training material.

When should you choose an alternative?

You want published prices or a free plan. Totango and Odie are sold only through sales calls.
Your support team runs the customer relationship. A help desk with customer data, such as Intercom or Zendesk, may cover what you need.
You are still defining your churn process. Start with our guide to managing customer churn before you buy a platform.

Browse more customer support tools.

Key features

Health profiles. Score each customer account on usage, engagement and other data so the team can see which accounts are at risk.
SuccessBLOCs and SuccessPlays. Packaged customer journey programs, such as onboarding or renewal, that combine SuccessPlays, campaigns and tasks.
Touchpoints and success plans. Log customer interactions and track agreed goals per account from one portfolio view.
Data connectors. Bring in data objects, usage data and CRM data, including from Salesforce.
Odie knowledge engine. Captures what experienced staff know about customers, combines it with daily AI analysis of customer data and shares it with AI agents through MCP.

Totango pricing

Plan	Price	Notes
Odie	Not published; quote on request	Odie says pricing has two parts, knowledge maintenance and knowledge usage, with no seat pricing and no token pricing.
Totango and Catalyst	Not published	Existing customers keep their current contract and pricing, according to the rebrand letter.

From the vendor's pricing page on October 31, 2026. Prices can change; check the vendor's site before you buy.

Totango FAQ

Is Totango now called Odie?

Yes. In a letter dated 10 September 2026 the CEO announced that Totango is now Odie, a customer knowledge engine for post-sales teams. The Totango platform is still listed as a product, and existing customers keep their contract, pricing and product for now.

Does Totango have a free plan?

Not anymore. The old Totango free plan is no longer offered on the site. Totango, Catalyst and Odie are sold through a demo request, and no prices are published.

What is the difference between Totango and Catalyst?

Both are customer success products from the same company, which merged in 2024. Totango calls itself a customer success platform and Catalyst a customer growth platform. Both are now offered under the Odie brand.