Sales Loves Marketing
- Best for
- Brands and agencies that want detailed Instagram analytics, competitor benchmarks and scheduling in one tool
- Starting price
- $10 per month, billed yearly
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Iconosquare is a social media analytics and scheduling tool. It began as an Instagram analytics service and now covers eight networks, but its strength is still detailed reporting: post, Reels and Stories metrics, best times to post and benchmarks against competitors.
Who is Iconosquare for?
Iconosquare suits brands and agencies that care most about measuring and proving results, with Instagram as a main channel. Plans are priced by number of social profiles, and the entry plan is cheap. Teams that mostly need a large shared inbox or social listening may prefer a broader suite.
What does Iconosquare do for Instagram?
Analytics
Iconosquare tracks posts, Reels and Stories, follower growth and engagement. You can build custom dashboards and export reports as PDF or CSV. History depends on the plan: 1 month on Free, 1 year on Starter and Launch, and 2 years on Scale. To decide which numbers matter, read how to measure social media marketing success.
Best time to post
Charts show when your followers are online and which time slots performed best. For Stories, you can switch between times that worked best for reach, impressions or completion rate.
Scheduling
One calendar holds posts, Reels, Stories and carousels for Instagram and the other networks. You can schedule a first comment with a post. The number of scheduled posts per month depends on the plan, from 10 per profile on Free to unlimited on Scale.
Competitors and listening
You can compare your Instagram performance with competitors and your industry. The Scale plan adds monitoring of competitors, hashtags and industry trends. For tactics to act on what you learn, see our guide to Instagram marketing strategies.
Inbox
From the Launch plan, comments, DMs and mentions arrive in one inbox, so you can reply without opening the app.
How much does Iconosquare cost?
US prices checked on 1 November 2026 on Iconosquare's pricing page, billed yearly:
| Plan | Price per month | Profiles | Users | Posts per month |
|---|---|---|---|---|
| Free | $0 | 2 | 1 | 10 per profile |
| Starter | From $10 | 3 to 5 | 1 | 30 |
| Launch | From $39 | 5 | 1 | 100 |
| Scale | From $79 | 5 to 20 | 3 | Unlimited |
| Custom | From $139 | 5 to unlimited | Flexible | Unlimited |
Iconosquare says yearly billing gives 2 months free compared with monthly billing, and that prices vary by region and currency. Paid plans start with a 14-day free trial with no credit card required.
What do users say about Iconosquare?
Iconosquare is rated about 4.4 out of 5 on G2 from around 135 reviews. Reviewers praise its clear interface, its analytics and reports, and how it makes regular scheduling easier.
Complaints focus on limits to auto-posting and some integrations, occasional glitches where posts did not publish, metrics that some reviewers find inaccurate, and limited report customisation. Some say the price climbs quickly once you add profiles.
When should you choose an alternative?
- You need one tool for a large team's inbox. Hootsuite adds message assignment and routing on higher plans.
- You want the cheapest way to schedule. Buffer has a free plan for 3 channels and paid plans from $5 per channel.
- You want brand mentions across the web. A listening tool such as Brand24 covers news, blogs and forums as well as social.
Compare more options in our list of the best Instagram tools or browse all social media tools.
Key features
- Instagram analytics. Metrics for posts, Reels and Stories, follower growth and engagement, with custom dashboards and PDF or CSV exports.
- Best time to post. Charts of when your followers are online and which slots performed best, including a Stories view by reach, impressions or completion rate.
- Scheduling. One calendar for Instagram posts, Reels, Stories and carousels, with a scheduled first comment.
- Competitor benchmarks. Compare your Instagram performance with competitors and your industry, and monitor hashtags and trends on Scale.
- Inbox. Comments, DMs and mentions in one place from the Launch plan.
- Uma AI Analyst. An AI assistant on paid plans that answers questions about your social data.
Iconosquare pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 2 social profiles, 1 user, 10 scheduled posts per profile per month, standard analytics, 1 month of history |
| Starter | From $10 per month, billed yearly; more profiles cost more | 1 user, 30 posts a month, AI content tools, custom dashboards, 1 year of history |
| Launch | From $39 per month, billed yearly | 5 profiles, 1 user, 100 posts a month; adds automated reports, an inbox for comments, DMs and mentions, and X |
| Scale | From $79 per month billed yearly (5 profiles); more profiles cost more | 3 users, unlimited posts; adds approvals, campaign and paid tracking, competitor, hashtag and trend monitoring, 2 years of history |
| Custom | From $139 per month, billed yearly | Flexible profile and user limits, white-label reports, onboarding and ongoing support |
Iconosquare FAQ
Does Iconosquare have a free plan?
Yes. After the 14-day free trial, accounts that do not choose a paid plan move to a free plan with 1 user, 2 social profiles, basic analytics and 10 scheduled posts per profile per month.
How much does Iconosquare cost?
On 1 November 2026 Iconosquare listed US prices of Starter from $10 per month, Launch from $39, Scale from $79 and Custom from $139, all billed yearly. Iconosquare says prices vary by region and currency, and yearly billing gives 2 months free.
Which networks does Iconosquare support?
Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads and YouTube. X is available from the Launch plan.