WordStream

WordStream

Digital marketing and advertising is a vital part of any growing business, but to get your ad campaigns right takes a lot of time and effort. You need to be sure you are targeting the right leads – those most likely to convert to customers – and that you are within your budget and getting cost-effective results. The growth of eCommerce and online retail has led to many software packages being developed to help boost the effectiveness of online ads.

WordStream is a popular such package and we’re taking a look at what it is, what it does and the many features that businesses seeking growth will find useful.

What is WordStream?

WordStream Advisor is a well-developed and proven cloud-based tool that is designed to help small and medium growing businesses streamline online advert campaigns by handling many platforms from one dashboard. Specifically, it is aimed at bringing together Google, Facebook, Instagram and Microsoft Ads into one place. This eliminates the need to log in and manage ads on each of those platforms individually.

By enabling such time is saved and productivity in ad creation increased, and by creating eye-catching and dynamic ads that are on-brand across all your advertising portals you are enhancing brand awareness in an efficient way.

How Does WordStream Work?

For small business owners and executives as well as Marketing Managers WordStream Advisor offers an effective time and cost-saving solution that is already in use with great numbers of companies. By way of one simple and clear dashboard the user can easily see the ads that are being created and can amend them as they wish.

WordStream began as a simple keyword research tool – it still offers this service to users – but rapidly expanded to become the cross-platform advertising solution that it is today. Being cloud-based means there is no need for awkward downloads, it’s simply sign up, log in and get started. There is also the WordStream Advisor for Agencies which is a more powerful version for bigger companies.

Features of WordStream

What does WordStream Advisor bring to the table? Let’s have a look at some of the features of the package:

–   The Conversion Toolkit is developed to provide additional conversions by analysing the data from current and previous ads and helping improve your adverts and boost brand exposure.

–   By creating branded adverts that are consistent across Facebook, Instagram, Google and Microsoft ads you can keep on-brand at all times and perform your ad placements from the WordStream dashboard.

–   WordStream has partnered with LOCALiQ – a US company specialising in search marketing and customer behaviour and other data analysis to give its users a feature that further expands their lead targeting accuracy.

–   WordStream Advisor is scalable with continuous add-ons so that a growing business can purchase further modules as and when needed.

–   The package comes with performance analysis and grading tools for Facebook and Google – the latter including landing page analysis, ad performance analysis and ‘My Business’ grading tool.

–   Advisor for Agencies takes the package and adds to it so that it becomes relevant to marketing agencies and bigger businesses rather than only those seeking growth in the market.

We would say in short that WordStream is a clever and usable tool for businesses that need to save time when creating social media ad campaigns and still achieve great results. What does it cost?

Pricing and Final Word

The monthly rate for WordStream varies accordingly. We’ll outline each package below.

WordStream Advisor is the basic package although to call it that does not do it justice. You get all the features mentioned including a landing page and pop-up builder, cross-platform analysis and reporting, ad creating tools and tracking functions for the likes of calls and conversions. The monthly rate is $49 and additional features can be added as you grow.

Advisor for Agencies is – curiously – the same price. However, it has a different set of tools to Advisor that are geared towards agency work rather than the direct business advertising a small or medium company would be looking for.

WordStream also offers a variety of one-to-one digital marketing services including campaign management, ad and site optimization and many more. As this will be tailored to the business you will need to contact the WordStream team, and they will chat with you and build a package.

It’s no surprise that WordStream is a popular ad optimization tool – and more besides – because it offers ease of use and many impressive functions at a sensible monthly rate.