Sales Loves Marketing
- Best for
- Marketers and agencies that run many Facebook and Instagram ad variations and want split testing and automatic optimisation without working in Ads Manager
- Starting price
- $49 per month
- Free plan
- ✗ No
- Free trial
- ✓ Yes
AdEspresso is a tool for creating, split testing and optimising Facebook and Instagram ad campaigns. It lets you build many ad variations at once, see which combination works, and set rules that move budget to the best ads. Plans start at $49 per month, and there is a 14-day free trial.
Who is AdEspresso for?
AdEspresso suits marketers, small businesses and agencies that spend a meaningful part of their budget on Meta ads and want to test more variations than they can manage by hand in Ads Manager. Agencies use the Plus and Enterprise plans for approval flows and white-label reports.
It is no longer a multi-channel tool. The old version of this page said AdEspresso also handled Google Ads; its own site now lists Facebook and Instagram only.
What are AdEspresso's main features?
Campaign creation and split testing
Grid Composer lets you add all your creatives and targeting options in a spreadsheet, and AdEspresso builds the ad variations for you, with split testing built in. Multi-page bulk creation on Plus helps when you promote many locations or pages. Existing campaigns can be imported, and the Inspector breakdown on every plan analyses split-test results. This is the core of the product.
Automatic optimisation
AdEspresso gives daily in-app tips to pause underperforming ads. You can also let it optimise campaigns automatically, or build your own optimisation rules. Plus adds performance triggers that work across campaigns.
Automatic page post promotion
AdEspresso can promote organic Facebook posts automatically when they match rules you set, such as post type, keywords, engagement and promotion length. You choose whether to reach new audiences, custom audiences or existing fans.
Lead ads and reporting
Contacts from lead campaigns sync automatically, and Enterprise adds Salesforce contact sync. The PDF report generator turns campaign data into line, column or pie charts and can email reports daily, weekly or monthly. Plus and Enterprise add white-label reports and campaign approval.
How much does AdEspresso cost?
Prices checked on 1 November 2026 on AdEspresso's pricing page, in US dollars:
| Plan | Price | Ad spend | Seats |
|---|---|---|---|
| Starter | $49 per month | Up to $1,000 per month | Not stated |
| Plus | $99 per month | Unlimited | Up to 15 |
| Enterprise | From $259 per month | Unlimited | Unlimited |
Only monthly prices were shown. Every plan has a 14-day free trial. Enterprise includes a dedicated Facebook marketing consultant, at least one hour of live training a month and API access.
Who owns AdEspresso?
Hootsuite bought AdEspresso in 2017, as TechCrunch reported at the time. G2 lists the product as AdEspresso by Hootsuite. AdEspresso's own site names AdEspresso LLC as the operator and does not mention Hootsuite. For Hootsuite's own platform, see our Hootsuite page.
What do users say about AdEspresso?
AdEspresso is rated 3.6 out of 5 on G2 from 74 reviews at the time of checking. G2's review summary says users praise the user-friendly interface and the time it saves when creating, managing and optimising campaigns. The most common limitation reviewers mention is poor customer support.
When should you choose an alternative?
- You advertise on more than Meta. Choose a tool that also covers Google, LinkedIn or TikTok ads.
- You want a platform built for larger ad teams. G2 lists Smartly among the top-rated alternatives.
- You want organic social and ads in one place. See Hootsuite.
Browse more social media tools.
Key features
- Grid Composer and split testing. Add creatives and targeting options from a spreadsheet to create many ad variations in bulk and split test them.
- Automatic optimisation and rules. Daily in-app tips to pause underperforming ads, automatic optimisation, and custom optimisation rules.
- Automatic page post promotion. Promotes organic Facebook posts automatically when they match rules for post type, keywords, engagement and promotion length.
- Lead ads contact sync. Syncs contacts from lead campaigns to other tools automatically, with Salesforce sync on Enterprise.
- PDF and aggregated reports. PDF reports with line, column or pie charts that can be emailed daily, weekly or monthly, plus tag-based reports across campaigns.
- Campaign approval. On Plus and Enterprise, campaigns can require approval before they go live.
AdEspresso pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $49 per month | Up to $1,000 ad spend per month, unlimited ad accounts, Facebook and Instagram campaigns and the essential features. |
| Plus | $99 per month | Unlimited ad spend and up to 15 seats. Adds cross-campaign triggers, multi-page bulk creation, campaign approval and white-label reports. |
| Enterprise | From $259 per month | Unlimited ad spend and seats. Adds a dedicated Facebook marketing consultant, monthly live training, API access and Salesforce contact sync. |
AdEspresso FAQ
Is AdEspresso still available?
Yes. On 1 November 2026 AdEspresso's site was live, offered a 14-day free trial and listed three paid plans. It now supports Facebook and Instagram campaigns.
Does AdEspresso support Google Ads?
Not any more, based on its own site. The pricing page FAQ says AdEspresso supports Facebook and Instagram for campaign creation and analytics. Google Ads appears only in AdEspresso's educational guides.
How much does AdEspresso cost?
On 1 November 2026 AdEspresso listed Starter at $49 per month for up to $1,000 monthly ad spend, Plus at $99 per month and Enterprise from $259 per month, both with unlimited ad spend. Only monthly prices were shown.
Who owns AdEspresso?
Hootsuite acquired AdEspresso in 2017, and G2 lists the product as AdEspresso by Hootsuite with Hootsuite as the seller. AdEspresso's own site names AdEspresso LLC as the operator.