Sales Loves Marketing
- Best for
- Content marketers and PR teams that research what performs and pitch journalists
- Starting price
- $159 per month, billed yearly
- Free plan
- ✗ No
- Free trial
- ✓ Yes
BuzzSumo is a content research and media intelligence tool. It shows which articles and posts on any topic get the most engagement and links, alerts you when your brand or competitors are mentioned, and helps you find and pitch journalists. Since 2021 it has been part of Cision.
Who is BuzzSumo for?
BuzzSumo suits content marketers who want to know what already performs before they write, and PR and communications teams that track coverage and pitch the press. Its plans reflect that split: Content Creation for marketers, PR & Comms for agencies and press teams, and Suite for whole marketing teams.
What are BuzzSumo's main features?
Content research
The Content Analyzer is BuzzSumo's core research tool. Enter a topic, keyword or website and you see the content that got the most engagement on Facebook, X (Twitter), Reddit and YouTube, plus how many links it earned. You can look back from the last 15 minutes up to five years, depending on your plan. Trending Feeds show what is gaining traction now, and the Question Analyzer surfaces the questions people ask about a topic. Both help with evergreen content and timely posts alike.
Monitoring
Alerts track mentions of your brand, competitors, topics and keywords, and new links to your content. On the PR & Comms plan and above, alerts can go to Slack, and coverage reports summarize your press mentions.
Media database and outreach
BuzzSumo's homepage now leads with its journalist database. You can search journalists by what they actually write about, contact them, and use an AI pitching tool to draft pitches. If you send press releases, read our rules for writing a good press release.
Influencers and YouTube
You can find influencers on Facebook, X, YouTube and TikTok. The Suite plan adds a YouTube Analyzer for organic and paid video.
How much does BuzzSumo cost?
Prices checked on 31 October 2026 on BuzzSumo's pricing page, in US dollars:
| Plan | Billed yearly | Billed monthly | Users and alerts |
|---|---|---|---|
| Content Creation | $159/month | $199/month | 1 user, 2 alerts |
| PR & Comms | $239/month | $299/month | 5 users, 5 alerts |
| Suite | $399/month | $499/month | 10 users, 10 alerts |
| Enterprise | $999/month | Not offered | 30 users, 50 alerts |
All plans include unlimited searches. Each plan offers a free trial, but the pricing page does not say how long it lasts. There is no free plan, and BuzzSumo does not refund the rest of a term if you cancel early.
What do users say about BuzzSumo?
BuzzSumo is rated 4.5 out of 5 from 107 reviews on G2 at the time of checking. In G2's summary of recent reviews, users praise its content research, how quickly it finds high-performing articles and having many content tools in one place.
The complaints in the same summary are price, especially for small teams that need the advanced features, and an interface that can feel overwhelming at first because of the number of data points. The summary is based on only a handful of recent mentions.
When should you choose an alternative?
- You mainly need SEO keyword and backlink data. An SEO suite such as Semrush or Ahrefs fits better.
- You mainly need brand monitoring and sentiment. Compare Brand24 or Mention.
- You are a small team on a tight budget. The entry plan costs $159 per month billed yearly, so check whether free tools cover your research first.
Browse more content and social media tools.
Key features
- Content Analyzer. Search any topic or domain to see which articles got the most engagement on Facebook, X, Reddit and other networks, and how many links they earned.
- Trending Feeds and Question Analyzer. Spot content that is gaining traction now and find the questions people ask about a topic.
- Monitoring. Alerts for your brand, competitors, topics and keywords, plus new links to your content.
- Media database and outreach. Search a database of journalists by what they write about, contact them and draft pitches with an AI pitching tool.
- Influencer discovery. Find creators and influencers on Facebook, X, YouTube and TikTok.
- YouTube Analyzer. Analyze engagement on organic and paid YouTube content, on the Suite plan and above.
BuzzSumo pricing
| Plan | Price | Notes |
|---|---|---|
| Content Creation | $159 per month billed yearly, or $199 per month | 1 user, unlimited searches, 2 alerts, 2 years of data. Content Analyzer, Trending Feeds and Question Analyzer. |
| PR & Comms | $239 per month billed yearly, or $299 per month | 5 users, 5 alerts, 3 years of data. Adds the media database and outreach, coverage reports and Slack integration. |
| Suite | $399 per month billed yearly, or $499 per month | 10 users, 10 alerts, 5 years of data. Adds the YouTube Analyzer, the advanced Chrome extension and article uploads. |
| Enterprise | $999 per month, annual billing only | 30 users, 50 alerts. Adds RSS feed sync, granular location search and early access to new features. |
BuzzSumo FAQ
How much does BuzzSumo cost?
On 31 October 2026 plans ran from $159 per month billed yearly ($199 paid monthly) for Content Creation to $999 per month for Enterprise, which is billed yearly only. Paying yearly saves 20%.
Does BuzzSumo have a free plan?
No. Each plan has a free trial, but the pricing page does not state its length. BuzzSumo does not refund unused time if you cancel mid-term.
Who owns BuzzSumo?
BuzzSumo became part of Brandwatch in 2017 and, along with Brandwatch, part of Cision in 2021, according to its About page. It is still sold under the BuzzSumo name.