Sales Loves Marketing
- Best for
- Marketers and small teams that need on-brand social graphics, presentations and ad creatives without a designer for every request
- Starting price
- $18 per month for one person
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Canva is an online design platform. Marketers use its templates, stock library, brand kits and AI tools to create social posts, presentations, ads, documents and videos without a designer. There is a free plan, and Canva Pro costs $18 per month for one person in the US.
Who is Canva for?
Canva suits marketers, founders and small teams that produce a steady stream of visual content: social media posts, sales decks, ad creatives, one-pagers and email headers. It also works for larger organisations that want non-designers to create on-brand material within set rules. Designers who need precise vector or print work usually pair it with, or choose, a professional design tool.
What are Canva's main features?
Templates and stock content
Every plan starts from templates. Canva Free includes more than 1.6 million templates and 4.7 million photos, videos, graphics and audio files. Paid plans raise that to more than 3.6 million templates and 141 million premium stock items.
Brand Kits
A Brand Kit stores your logos, colours and fonts so every design uses them. Free gets one Brand Kit with three colours, Pro gets five, Business gets 100 with approvals, and Enterprise up to 1,000. This is the feature that keeps sales and marketing material consistent when many people make designs.
Magic Resize and AI tools
Magic Resize turns one design into other formats, for example a LinkedIn post into an Instagram story. It sits alongside other AI tools such as translation, photo and video background removal, Magic Write and Magic Edit. More advanced AI tools draw from a monthly AI allowance that is larger on paid plans, and an AI Pass add-on gives more.
Social scheduling and ads
From Pro upwards you can plan and schedule social posts from inside Canva. Canva Grow adds ad insights, ad tagging and AI ad creation.
Collaboration
Teams can edit a design at the same time, leave comments and assign tasks. Business adds team admin tools and approval flows. Paid plans also include access to Affinity, the professional design app Canva now offers, and Business includes Flourish for interactive data visualisation.
How much does Canva cost?
Prices checked on 1 November 2026 on Canva's pricing page, shown in US dollars and excluding tax:
| Plan | Monthly | Yearly | Who it is for |
|---|---|---|---|
| Free | $0 | $0 | Anyone |
| Pro | $18 per month | $144 per year | One person |
| Business | $25 per person per month | $250 per person per year | Individuals and teams |
| Enterprise | Contact sales | Contact sales | Organisations |
Storage grows from 5GB on Free to 100GB on Pro, 500GB on Business and 1TB on Enterprise. Pro and Business have a free trial; Enterprise does not, but sales offers a demo. Canva Pro can only be used by one person, so teams need Business.
What do users say about Canva?
Canva is rated 4.7 out of 5 on G2 from more than 7,800 reviews at the time of checking. G2's review summary says users most often praise ease of use, the large choice of templates and how quickly they can create polished designs on any device.
The most common complaints on G2 are limited features for advanced work, especially vector editing and bulk page creation, limited customisation, and the cost of the premium plan for people who need its tools.
When should you choose an alternative?
- You need full design control or print-ready vector work. A professional design tool fits better. For free Photoshop-style photo editing in the browser, see Photopea.
- You mainly need to schedule social posts. A dedicated tool such as Buffer or Later does more on the publishing side.
Browse more social media tools.
Key features
- Templates and stock library. Millions of templates and stock photos, videos, graphics and audio, with the largest library on paid plans.
- Brand Kits. Store logos, colours and fonts so every design stays on brand; the number of Brand Kits grows with the plan.
- Magic Resize and AI tools. AI tools that resize designs for other formats, translate, remove photo and video backgrounds, and write or edit content, using a monthly AI allowance.
- Social content scheduling. From Pro upwards, plan and schedule social posts from inside Canva.
- Ad insights and AI ad creation. Canva Grow tools for ad insights, ad tagging and AI-generated ad creatives.
- Real-time collaboration. Several people can edit a design at once, leave comments and assign tasks.
Canva pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 1.6M+ templates, 4.7M+ photos, videos, graphics and audio, 1 Brand Kit (3 colours only), 5GB cloud storage and limited AI. |
| Pro | $18 per month, or $144 per year, for one person | 3.6M+ templates, 141M+ premium stock items, 5 Brand Kits, social content scheduling, AI tools such as resize and background removal, 100GB storage. One person only. |
| Business | $25 per month, or $250 per year, per person | Adds team collaboration and admin tools, 100 Brand Kits with approvals, access to Flourish, more AI allowance and 500GB storage. |
| Enterprise | Contact sales | Up to 1,000 Brand Kits, 1TB storage, priority support and enterprise admin controls. No free trial; demo on request. |
Canva FAQ
Is Canva free?
Yes. Canva Free costs nothing and includes 1.6 million templates, 4.7 million stock items, one Brand Kit with three colours and 5GB of storage. Pro and Business add premium content, more AI and more storage, and both offer a free trial.
How much does Canva Pro cost?
On 1 November 2026 Canva's pricing page showed Canva Pro at $18 per month or $144 per year for one person in the US, excluding tax. Prices are shown in your local currency and can differ by country.
What is the difference between Canva Pro and Canva Business?
Pro is for one person. Business is priced per person and adds team collaboration and admin tools, 100 Brand Kits with approvals, access to Flourish for data visualisation, more AI allowance and 500GB of storage.
What happened to Canva Teams?
Canva says Canva Teams is no longer available for new sign-ups or upgrades. Existing Teams customers stay on their plan unless they switch or cancel, and new teams choose Canva Business.