Sales Loves Marketing
Autopilot renamed itself Ortto and widened from a visual journey builder into a platform for customer data, messaging, analytics and support. The old autopilothq.com domain redirects to ortto.com.
- Best for
- SaaS and B2B marketing teams that want customer data, automated journeys and reporting in one tool
- Starting price
- –
- Free plan
- ✗ No
- Free trial
- ✓ Yes
Autopilot is now Ortto. It is a marketing automation platform that combines customer journeys across email, SMS and other channels with a customer data platform, analytics and customer support tools. Ortto's own line is "your marketing automation, analytics, customer data and support. Together."
Why did Autopilot become Ortto?
Ortto gives two reasons. Autopilot was a generic word that the company could not own as a brand, and the product had moved beyond its original visual journey builder towards unifying customer data, messaging and analytics. Ortto is pronounced "auto", a nod to the old name. The old autopilothq.com address now redirects to ortto.com.
Who is Ortto for?
Ortto suits marketing teams, including at SaaS companies, that want their customer data, automated journeys and reporting in one place instead of stitching together an email tool, a CDP and a BI tool. It also has pages for support and sales teams, and for financial services, healthcare and not-for-profit organizations.
What are Ortto's main features?
Journeys and messaging
The journey builder is the part Autopilot was known for. You map a customer journey visually and Ortto sends the right message at each step by email, SMS, push notification or in-app message. Forms and surveys capture new leads and feedback. If you are new to this, our guide to drip marketing explains the idea.
Customer data and analytics
Ortto includes a customer data platform. You connect data sources, track custom activities and build segments from one profile per customer. Dashboards, custom reports and lead scoring show what is working and which leads are ready for sales.
Customer support
Ortto also offers a team inbox, live chat, messenger calls, screen sharing and a knowledge base, with AI-written responses for support teams.
Data hosting
Ortto hosts customer data in the EU, the USA or Australia, which matters for teams with GDPR requirements.
How much does Ortto cost?
Ortto did not publish prices on 31 October 2026. The site has no pricing page, and the old address returned an error. Ortto's help center names three plans:
- Professional, which can be paid month to month.
- Business and Enterprise, which need a yearly commitment.
You can pay monthly, quarterly or yearly. The 14-day free trial needs no credit card and allows up to 10,000 contacts and 100 email sends, with every feature except SMS. There is no free plan. To get a price, you need to contact Ortto or start a trial.
What do users say about Ortto?
Ortto is rated 4.4 out of 5 from 624 reviews on G2 at the time of checking. G2's summary of reviews says users most often praise the clean, intuitive interface, quick and helpful customer support, and integrations across channels.
The most common complaints on G2 are cost, which rises as your contact list grows, a steep learning curve for complex setups, and limited customization in some campaigns.
When should you choose an alternative?
- You want published prices. Compare ActiveCampaign, which lists its plans publicly.
- You want marketing automation tied to a free CRM. Look at HubSpot.
- You send product-led, event-based messages to app users. Customer.io is built for that.
- You want open-source software you host yourself. Consider Mautic.
Browse more marketing automation tools.
Key features
- Journeys. A visual builder for automated customer journeys across email, SMS, push notifications, in-app messages, forms and surveys.
- Customer data platform. Connect data sources, track custom activities and build segments from one customer profile.
- Analytics and reporting. Dashboards, custom reports and lead scoring for marketing performance.
- Support tools. A team inbox, live chat, messenger calls, screen sharing and a knowledge base, with AI-written responses.
- Data hosting regions. Customer data can be hosted in the EU, the USA or Australia.
Ortto pricing
| Plan | Price | Notes |
|---|---|---|
| Professional | Not published | Can be paid month to month. Ortto's help center says monthly, quarterly and yearly payment are all offered. |
| Business | Not published | Requires a yearly commitment. |
| Enterprise | Not published | Requires a yearly commitment. |
| Free trial | Free for 14 days | Up to 10,000 contacts and 100 email sends, all features except SMS, no credit card required. |
Ortto FAQ
Is Autopilot the same as Ortto?
Yes. Ortto's homepage says "Autopilot is now Ortto". The company says Autopilot was a generic word it could not own, and that the product had grown beyond its original journey builder.
How much does Ortto cost?
Ortto did not publish prices on 31 October 2026; its old pricing page returned an error. Its help center lists Professional, Business and Enterprise plans, with Business and Enterprise on yearly contracts.
Does Ortto have a free trial?
Yes. The 14-day free trial needs no credit card and covers up to 10,000 contacts and 100 email sends, with every feature except SMS. If you do not choose a plan, the trial account is deleted after 90 days.