HubSpot CRM

HubSpot CRM is HubSpot's free customer relationship management tool. It stores contacts, companies, deals and activity in one place, and it is free for up to 2 users and 1,000 contacts with no time limit.

It is also the base of the wider HubSpot platform. HubSpot now calls it the Smart CRM, and its paid marketing, sales, service and content tools all run on the same database. For the paid platform, see our HubSpot overview.

Who is HubSpot CRM for?

The free plan suits founders, freelancers and small teams who need a shared record of contacts and deals without a budget. Because the free tier stops at 2 users and 1,000 contacts, growing teams will usually move to a paid Starter seat fairly soon. Teams that already use HubSpot for marketing get the most out of it, because sales and marketing data sit in the same records.

What does HubSpot CRM include?

Contacts and deals

Every contact record holds activity logs and communication history. Deals sit in a pipeline view where you track stages, assign tasks and forecast revenue by deal likelihood. Managers get shared reporting dashboards across marketing, sales and service data.

Email and meetings

HubSpot connects to Gmail, Google Workspace and many versions of Outlook. You get notified when a prospect opens an email, and the team can share email templates. A meeting scheduler sends booking links that sync with your calendar.

AI and other free tools

The CRM includes Breeze Assistant, HubSpot's AI assistant. It can research companies, help you prepare for sales calls and summarize CRM records. HubSpot also lists a shared inbox, live chat, forms, landing pages, ticketing, payment links and basic email marketing among its free tools, plus mobile apps for iOS and Android.

Integrations

The HubSpot Marketplace lists over 2,000 apps, and supported apps can sync data both ways.

How much does HubSpot CRM cost?

Prices checked on 31 October 2026 on HubSpot's own pricing page:

HubSpot shows prices in USD before tax. The Starter discount is for new customers only. Professional and Enterprise tiers are priced per hub on HubSpot's other pricing pages.

What do users say about HubSpot CRM?

On G2, HubSpot's CRM is reviewed under the HubSpot Sales Hub listing, rated 4.4 out of 5 at the time of checking. The most common praise is ease of use and an intuitive interface. Reviewers like having contacts, deals, emails and activity history together, and they value email tracking, sequences and the meeting scheduler.

The most common complaints on G2 are missing or limited features on lower plans, a learning curve once you go beyond the basics, and cost. Several reviewers say useful automation, forecasting and custom reporting sit behind the Professional and Enterprise tiers, so the bill grows quickly as the team adds seats. Some also mention duplicate contacts and the need to keep data entry consistent for reports to stay accurate.

When should you choose an alternative?

• You need more than 2 free users. Compare paid seat prices across CRMs before committing.
• You run a simple, deal-driven sales process. A pipeline-first tool such as Pipedrive may be easier to keep tidy.
• You need deep customization at enterprise scale. Look at Salesforce or Zoho CRM.
• Your team lives in Gmail. An inbox-based CRM such as Streak keeps everything inside the inbox.

For a wider comparison, read our list of the best CRM systems for SMBs or browse all CRM tools.