Grammarly

Don’t want to make any more spelling mistakes? Grammarly

Grammarly Features

Marketing a product or service takes a lot of thought and effort. The days are long gone when you could simply put up an ad and wait for sales. The consumer expects to be treated as special and individual and you need to stand out from the crowd.

A website – and a well-designed one – is the first port of call for every business, no matter how small or large. It needs to be up to date and optimized for SEO and use with smartphones, and it needs to engage visitors to a degree that they become customers. This means professional attention, especially where SEO is concerned.

To keep the search engines – especially Google – happy and get your site up the rankings you need not only to keep your website fresh, you also need to make sure the content on it is of the highest quality. This applies to a blog too. That’s where Grammarly comes into the picture. You may have heard of Grammarly but what is it, and why do you need it?

Recommended Reading: How to Implement a SEO strategy across your sales funnel

Pros

  • Free Chrome Extension
  • Works with the tools you are already using
  • Just a must have if you write in English

Cons

  • Relatively high paid plan when paying monthly
  • Works only in Chrome browser (next to the native app)

How Grammarly Works

Grammarly is a tool that is aimed at ensuring written content is grammatically correct. Yet, it offers much more than that. Google will score a page down if the grammar is poor, or if it is plagiarized, and Grammarly can help address both issues.

Used by content creators, website designers, agencies, and businesses, it can also be utilized to check emails and other written content. Put simply, Grammarly is a great tool for all types of business users, so let’s look at some of its major features in a bit more detail.

Grammar and Spelling Check

For many users, the main feature of Grammarly is its very effective grammar and spell-checking ability. It uses AI technology to keep up with a user’s general writing style and corrects such as ‘they’re’ an ‘there’ when spotted in use, and all other English idioms such as this. It can be set to check US English.

Grammarly is surprisingly efficient in the suggestions it makes, too, as it has been comprehensively developed as a writing tool – not everyone is a great writer after all – and when it comes to spelling is of great use. It’s not just spelling and grammar where Grammarly scores, it also helps with sentence structure and to quite a complex degree.

Many companies use Grammarly to check not only text for websites and blogs, but also for emails, letters, and any external and internal communications in the written word. First impressions continue to count, even in the Digital Age.

Related Reading; 4 powerful styles of writing for Content Marketers

Tone Detector

One often-overlooked factor in written digital conversation is that of tone. When we speak face to face, or even on a telephone, we can convey inferences in the voice and in our facial and body language. This is not always possible in, for example, an email or other digital communication. It’s often easy for the tone of a message to come across the wrong way, and emojis are not always a great thing to put on business communications.

Where Grammarly can help here is with its Tone Detector feature. This checks a message for general tone using the AI functions of the system, and gives you a score in terms of ‘formal’, ‘friendly’, ‘optimistic’, and various others. This really is a very clever feature that will be widely used by anyone who is trying to get a point across without sounding blunt and coarse, and it works surprisingly well.

Integration Options

Grammarly can be used with many of the top email platforms and messaging portals – gmail, Outlook, Messenger and so on – as well as with document programmes and the major social media networks, so is superbly integrated for you to check what you have written before you send it. In that alone, it might be a tool worth having, and one that could enhance your professionalism in terms of communication. What do we think of Grammarly overall?

Recommended; The Inverted Pyramid style of Content Writing

Conclusion

Not everybody is a great writer, and even the experienced among us can get it wrong when it comes to grammar and also tone. This is why Grammarly is an excellent tool for small businesses, for bloggers and marketers, and even for agencies designing and creating copy for websites, ads, or other material.

Easy to use and very impressive in its scope, Grammarly should be widely used if you want to make a great first impression when communicating with clients, internally or on a business-to-business basis, and even the basic free version is worth having to hand.

Yes, it’s free. Grammarly posseses a plan for free users with less features and a paid plan,
The monthly subscription costs $ 25/member/month (billed as one payment for all users). The cost of an annual subscription depends on the number of users on your team: 3 to 9 members — $ 12.50/member/month. 10 to 49 members — $ 12.08/member/month.
“Grammarly analyzes a piece of text you’ve written and checks for any errors. The free version covers the basics (grammar, punctuation, and spelling), while the premium version takes it a step further, offering stylistic and best-writing-practice suggestions. It can be the difference between writing something clear and compelling versus writing something sloppy and unprofessional. It can be said that paying the premium plan is totally worth it due to it’s benefits”
No, Grammarly is almost never cheating. Grammarly helps you to check your work to make sure you haven’t made any errors. It points you towards sentences that it thinks (based on its algorithms) don’t seem to be written well, and tells you how to write them better.
In most cases you should aim for a score of 60 or higher. With a score of 60, your document will be easy to read for most people with at least an eighth-grade education (that is an average 13-year-old, in case you are unfamiliar with U.S. grade levels).
No, Grammarly is not malware. Malware is a type of illegal software that is created to harm your device. It is also known as “malicious software.” Grammarly’s product offerings check your writing and provide suggestions.

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