Ubersuggest

Ubersuggest is an all-in-one SEO tool for keyword research, site audits, rank tracking, backlink checks and competitor research. It is run by NP Digital, the agency co-founded by Neil Patel, and it now also tracks whether AI assistants such as ChatGPT and Gemini mention your brand.

Who is Ubersuggest for?

Ubersuggest is aimed at people who do SEO for their own website: solo founders, small businesses and small marketing teams. The Business and Enterprise plans add more projects and users, so smaller agencies use them too. If you manage large sites or need the biggest backlink and keyword indexes, the bigger suites are a closer fit.

What are Ubersuggest's main features?

Keyword research

Enter a keyword and you get search volume, keyword difficulty, cost per click and search intent. Keyword ideas are grouped into autocomplete, related, questions, prepositions and comparisons. A newer "AI prompt ideas" report lists the questions people ask AI assistants in your category. Bulk analysis checks many keywords at once. New to this? Start with our guide on how to do keyword research for SEO.

Site audit

The audit crawls your site in the background and lists errors, warnings and suggested fixes. Ubersuggest ranks each issue by how hard it is to fix and how much traffic fixing it could bring, which helps you decide where to start.

Rank tracking and competitor research

You can track keyword positions daily by location and language, including mobile. For competitors, Ubersuggest shows estimated organic and paid traffic, top pages by traffic and a keyword gap: keywords they rank for and you don't. The backlink report shows new and lost links and domains that link to rivals but not to you.

AI search visibility

This is the biggest change since this page was first written. Ubersuggest tracks a set of prompts in ChatGPT, Gemini, Perplexity and Google AI Overviews, then reports your share of voice, which competitor brands appear, and how each engine describes you. It also lists connectors for AI assistants, WordPress, Zapier and a Chrome extension. There is no public API.

How much does Ubersuggest cost?

Prices below were checked on 1 November 2026 from a US connection, using the plan prices Ubersuggest's pricing page loads. They are in US dollars.

A Custom plan is available on request. Monthly plans come with a one-time 7-day free trial. Lifetime purchases are final and non-refundable. You can also use Ubersuggest with a free account, with a limited number of searches.

What do users say about Ubersuggest?

On G2, Ubersuggest holds 4.2 out of 5 from 160 reviews. The most mentioned positives are keyword research and ease of use, and G2's ease-of-use score is one of its strongest ratings. The most mentioned negatives are limited features and search issues. On G2's rating scales, quality of support scores lower (8.1 out of 10) than ease of use (9.1).

When should you choose an alternative?

• You need the largest backlink index or deep technical SEO: look at Ahrefs or Semrush. Our comparison of Ubersuggest vs Semrush goes into detail.
• You mainly want keyword difficulty for small sites: KWFinder is a focused option.
• You want to research a competitor's paid search history: SpyFu specialises in it.
• You want free data first: see our list of free SEO tools.