Sales Loves Marketing
Acquired by Contentsquare in September 2021. Hotjar is now part of Contentsquare, and new users can no longer create a Hotjar account; they sign up for Contentsquare instead.
- Best for
- Marketing and product teams that want to see how visitors use a website and where they drop off
- Starting price
- From $39 per month, billed yearly
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Hotjar is now part of Contentsquare. Contentsquare bought Hotjar in September 2021, and the two products have since merged. You can no longer create a new Hotjar account: new users sign up for Contentsquare, whose free plan includes the heatmaps, session recordings and surveys Hotjar was known for.
What was Hotjar used for?
Hotjar showed how people behave on a website. Heatmaps showed where visitors clicked and how far they scrolled. Recordings let you watch real sessions. Surveys and feedback widgets asked visitors what they wanted. Marketing teams used it to find out why a landing page or sign-up form did not convert, without reading endless analytics tables. You add one tracking script to your site and the data starts to come in.
What does Contentsquare offer Hotjar users now?
Contentsquare describes itself as an experience analytics platform. It covers the same ground as Hotjar and adds more:
- Heatmaps and attention maps: where visitors click, move and scroll, and where they seem to focus.
- Session replay: recordings of real visits, with AI summaries on paid plans.
- Funnels and journey analysis: where people drop off in a sign-up, demo request or checkout flow.
- Surveys and feedback: on-page surveys, feedback widgets and an AI survey generator.
- Error and performance monitoring: JavaScript errors and slow pages, and how they affect visitors.
- Sense AI and MCP: ask questions about your data in plain language, or query it from an AI assistant.
For B2B marketers, the most common use is still conversion rate optimization: spot friction on a key page, change it, then check the result with an A/B test.
How much does Contentsquare cost?
Prices below are the US dollar prices on Contentsquare's pricing page for its Experience Analytics product, checked on 1 November 2026.
| Plan | Price | Main limits |
|---|---|---|
| Free | $0 forever | Up to 200k sessions per month, 1 project, 1 month of data |
| Growth | $49 per month, or $39 per month paid yearly | Lowest session tier; 13 months of data, 3 projects |
| Pro | Custom | Up to 6 projects, APIs, revenue attribution |
| Enterprise | Custom | Unlimited projects, SLAs |
Growth pricing rises with the number of sessions you track. Voice of Customer (surveys) has its own Growth plan from $79 per month. New accounts start with a 15-day trial of Growth.
What do users say?
On G2, "Hotjar by Contentsquare" holds 4.3 out of 5 from 345 reviews. Reviewers most often praise its ease of use and features, and most often criticise its limitations and price. The main Contentsquare listing holds 4.6 out of 5 from 747 reviews, where reviewers praise its insights and analytics but mention complex features. G2's ease-of-setup score is notably higher for the Hotjar listing (9.0 out of 10) than for Contentsquare (7.7), so expect a steeper learning curve on the full platform.
When should you choose something else?
- You only need traffic and conversion numbers: Google Analytics may be enough. See our note on GA4.
- You mainly want structured feedback: a survey tool such as Typeform fits better.
- You want to improve a single landing page first: start with our guide on how to optimize a landing page.
- For ideas on what to fix once you have the data, read our conversion rate optimisation strategies.
Key features
- Heatmaps. Show where visitors click, move and scroll on a page, with attention maps that estimate where people focus.
- Session replay. Plays back real visitor sessions so you can see where people struggle or hit errors.
- Funnels. Shows the drop-off at each step of a key flow, such as sign-up or checkout.
- Surveys and feedback. On-site surveys and feedback widgets; the free plan includes 100 survey responses per month.
- Error and performance monitoring. Flags JavaScript errors and slow pages and shows how they affect visitors.
- Sense AI and MCP. AI summaries of heatmaps and replays, a chat for questions about your data, and a connector for AI assistants.
Hotjar pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 forever | Up to 200k monthly sessions, 1 project, 1 month of data access, replays, heatmaps, funnels and basic surveys |
| Growth | $49 per month, or $39 per month paid yearly, at the lowest session tier | 13 months of data access, 3 projects, zone-based heatmaps, journey analysis and AI summaries; price rises with monthly sessions |
| Pro | Custom | Up to 6 projects, cross-device journeys, revenue attribution and APIs |
| Enterprise | Custom | Unlimited projects, dedicated support and SLAs |
Hotjar FAQ
What happened to Hotjar?
Contentsquare acquired Hotjar in September 2021. Hotjar has since been merged into Contentsquare, and new users can no longer sign up for Hotjar. They create a Contentsquare account, which includes heatmaps, recordings and surveys.
Is Hotjar still free?
New users get Contentsquare's free plan instead. On 31 October 2026 it included up to 200k sessions per month, heatmaps, session replay, funnels, basic surveys and error monitoring.
How much does Contentsquare cost?
The Growth plan for experience analytics started at $39 per month paid yearly, or $49 month to month, at the lowest session tier. Pro and Enterprise plans are priced on request.
Does Contentsquare have a free trial?
Yes. Contentsquare says new free accounts start with a 15-day trial of the Growth plan, with no credit card required.